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©  Bayer 04 Leverkusen
Bundesliga: AB InBev to replace Bitburger as official beer partner of Bayer 04 Leverkusen (2026-2031)

Belgian brewer AB InBev is to become the "official beer partner" of Bayer 04 Leverkusen (Bundesliga) for five seasons (2026-2031), the club announced on 31/03/2026. As part of this partnership, the group will primarily promote its Anheuser Busch brand, as well as its German brands Beck's and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 436375
• Published on 02/04/26 at 10:00
©  D.R.
News Tank Football: elections, appointments & departures recorded in March 2026

• Joan Laporta, president of FC Barcelona (LALIGA EA Sports) from 2003 to 2010 and since March 2021, has been re-elected until 2031 in elections held on 15/03/2026. • Daniel McEwan, director of partnerships at Chelsea FC (Premier League) since January 2025, has left the club, he announced on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 436270
• Published on 01/04/26 at 18:00
©  Intersport
Intersport: a turnover of €14.1bn in 2025, up slightly on 2024 (€14bn; +1.2%)

Intersport has posted a turnover of €14.1bn for the 2025 financial year, up 1.2% (on a currency‑neutral basis) on 2024 (€14bn), the Swiss sporting goods retail group announced on 31/03/2026. These results are driven by Intersport network's of 5,260 stores in 40 countries (compared with 5,464…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 436347
• Published on 01/04/26 at 16:00
©  The Football Association
The FA: PepsiCo (beverages) official sponsor of England men's and women's national teams until 2030

The American food group PepsiCo, via its Pepsi Max beverage brand, has become the "official soft drinks partner" of England men's and women's national teams as part of a four-year agreement (2026-2030), the FA announced on 30/03/2026. "The partnership will come to life through a multi-channel…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 436232
• Published on 01/04/26 at 11:00
©  Paris Saint-Germain
Ligue 1: Harvey (IA) supports its expansion in France by becoming a sponsor of Paris Saint-Germain

Harvey, an American AI platform specialising in legal services, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) from 2025-26, the club announced on 31/03/2026. As part of the agreement, negotiated by Sportfive, Harvey ranks third in the Parisian club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Legal, …
• Article # 436177
• Published on 01/04/26 at 09:00
©  RCD Espanyol
LALIGA EA Sports: Kelme extends as equipment supplier of RCD Espanyol for 4 seasons (2026-2030)

Kelme, a Spanish brand belonging to the Chinese group Yuanxiang, has extended its agreement as equipment supplier of RCD Espanyol (LALIGA EA Sports) for an additional four seasons (2026-2030), the club announced on 27/03/2026. The brand has been under contract with the Spanish club since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 435791
• Published on 30/03/26 at 10:00
©  News Tank
Weekly News Extra (23-27/03/2026)

• The RFEF has announced the completion of a year-long renovation project at its Las Rozas headquarters to bring its facilities up to standard, particularly in terms of accessibility. It also indicated that it will invest an additional €20m in the maintenance and renovation of its infrastructure…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 435809
• Published on 27/03/26 at 17:00
©  AFC Bournemouth
Deal Tracker: AFC Bournemouth, RCD Espanyol, FFF, Genoa CFC … the latest sponsorship deals in football

• Nuffield Health Bournemouth Hospital has become an official supplier of AFC Bournemouth (Premier League) until 2026-27. • Whuis.com, an Italian tech company, has become the "official business solution partner" of Genoa CFC (Serie A Enilive) from the 2025-26 season. • Kelme, a Spanish brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 435825
• Published on 27/03/26 at 16:00
©  Fédération Française de Football
FFF: Volkswagen (car manufacturer), major partner of the Federation since 2014, extends until June 2028

German car manufacturer Volkswagen has extended its partnership with the Fédération Française de Football (FFF) as a major partner (1st level) for a further two years, until June 2028, the body announced on 26/03/2026. This renewal brings the agreement’s total duration to 14 years. The German…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 435772
• Published on 27/03/26 at 14:00
©  FIFA
FIFA/2026 World Cup: global sponsorship packages sold out, last official partner to be unveiled soon

FIFA has filled all global sponsorship positions available for the 2026 World Cup, Romy Gai, chief business officer of the international federation, announced at The Business of Soccer event organised by MLS, Concacaf and US Soccer at Mercedes-Benz Stadium in Atlanta (Georgia, USA) on 25 and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 435767
• Published on 27/03/26 at 12:00