Sponsors & Partners: archives 2026 (page 6/54)

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©  Nike

Nike: Alexandre Arnault, deputy CEO of Moët Hennessy (LVMH), joins board of directors

Alexandre Arnault, deputy CEO of Moët Hennessy, the wines and spirits division of LVMH (luxury goods), has joined Nike’s board of directors, the US sportswear company announced on 16 September 2026. Born in 1992 (34), and the son of LVMH chairman and CEO Bernard Arnault, he has held his…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance
• Article # 453894
• Published on
©  Crystal Palace FC

Crystal Palace: running at the heart of training kit partnership with Brooks (footwear) from 2026-27

Brooks Running, an American sports footwear manufacturer, has become the training kit sponsor of Crystal Palace FC (Premier League) from the 2026-27 season, the club announced on 14 September 2026. This is the brand's first major sponsorship deal in football, following a partnership with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 453795
• Published on
©  Manchester City FC

Manchester City FC: partnership extended with Qualtrics (tech) to enhance the fan experience

Qualtrics, an American company specialised in experience management software, has extended as global partner of Manchester City FC (Premier League) from the 2026-27 season, the club announced on 15 September 2026. The two parties have been linked since the 2021-22 season, when Qualtrics began…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 453760
• Published on
©  D.R.

Rugby / 2027-2029 World Cups in Australia: Visa replaces Mastercard as principal partner

Visa, an American group specialised in payment solutions, has become the official payment technology partner of the Rugby World Cup as a "principal partner" of the men’s 2027 and women’s 2029 editions to be held in Australia, World Rugby announced on 14 September 2026. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 453573
• Published on
©  SL Benfica

SL Benfica: adidas extends as equipment supplier and acquires training centre naming rights (2027-2033)

adidas has extended as equipment supplier of SL Benfica (Liga Portugal Betclic) for a further six seasons, through 2032-33, the club announced on 14 September 2026. The German brand was a partner of the Portuguese club between 1983 and 1990 (seven seasons) and returned for the 1997-98 season…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 453677
• Published on
©  ATP Media

Tennis / ATP: L1VE official immersive media partner for VR production and broadcasting until 2028

The US production company L1VE, founded in 2022, has become ATP Media’s "official immersive media partner" for the 2026-2028 period, the branch of the Association of Tennis Professionals (ATP) responsible for the production and distribution of the ATP Tour announced on 14 September 2026. The…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Media, Sponsors - Partners, …
• Article # 453551
• Published on
©  UEFA

UEFA: Booking.com extends sponsorship of national team competitions, including Euro 2028

Booking.com, a Dutch hotel booking platform, has extended its partnership as an official sponsor of UEFA national team competitions, including Euro 2028 and Women's Euro 2029, the European governing body announced on 14 September 2026. The platform has been a UEFA partner since 2018 and will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 453513
• Published on
©  Puma

Puma: Matthias Baeumer, chief commercial officer since April 2025, to step down on 30 September 2026

Matthias Baeumer, chief commercial officer of Puma, will step down from his position on 30 September 2026, the German sportswear company announced on 11 September 2026. The departure is due to "personal reasons," the brand said. Baeumer, who has been with Puma for 19 years and started at the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 453449
• Published on
©  Sunderland AFC

Premier League: Shuffle (sports betting) sleeve sponsor of Sunderland AFC from the 2026-27 season

Shuffle, a gambling, casino and sports betting platform specialising in cryptocurrency payments, has become the shirt sponsor of Sunderland AFC (promoted to the Premier League) under a multi-year agreement starting from the 2026-27 season, the club announced on 12 September 2026. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 453403
• Published on
©  News Tank

Weekly News Extra (7-11 September 2026)

• The Premier League has launched the Together Against Suicide initiative, a suicide prevention campaign as part of a major national plan initiated by the UK Department of Health and Social Care. • Arsenal FC (Premier League) have made a donation through their foundation to support relief…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 453270
• Published on