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©  AS Monaco FC
Ligue 1 McDonald's: corruption investigation opened into partnership between AS Monaco and DR Congo

A preliminary investigation has been opened by the Monaco public prosecutor's office into the sponsorship agreement between AS Monaco FC (Ligue 1 McDonald's) and the Ministry of Sports and Leisure of the Democratic Republic of Congo (via its tourism brand R.D.Congo Cœur de l'Afrique), confirmed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 432621
• Published on 03/03/26 at 17:00
©  D.R.
United States: MLS to allow back-of-shirt sponsorship for franchises following the 2026 All-Star Game

The Major League Soccer will allow its franchises to market their back-of-shirt sponsorship space after the 2026 All-Star Game (to be held on 29/07), as confirmed by Carter Ladd, chief revenue officer of the MLS, in an interview with the American website Sportico on 26/02/2026. MLS jerseys will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 432407
• Published on 03/03/26 at 13:00
©  News Tank
Weekly News Extra (23-27/02/2026)

• The United Soccer League has announced Weatherford Capital as its new strategic partner. This investment comes as the USL plans to launch a men's first division in 2027-28, which would compete with the Major League Soccer. • SV Werder Bremen (Bundesliga) has announced, through its managing…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 432300
• Published on 27/02/26 at 18:00
©  Oracle
Formula 1: title partnerships extended between Oracle (IT) & Red Bull Racing and Visa & RB Racing Bulls

Oracle, a US company specialised in cloud computing solutions, has extended its title partnership agreement with Oracle Red Bull Racing from the 2026 season onwards, announced both parties on 26/02/2026. The initial agreement, signed in 2022, is worth an estimated $100 (€88m) per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 432195
• Published on 27/02/26 at 15:00
©  RFEF
Deal Tracker: RFEF, Torino, DFL, DFB… the latest sponsorship deals in football

• Tinto de Verano La Casera, a beverage brand owned by the Suntory Group, has become an official sponsor of the Spanish national teams with the RFEF for two years (2026-2028). • Netto, a German discount supermarket chain, has become an official partner of the German women's national team with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 432172
• Published on 27/02/26 at 14:00
©  UEFA
UEFA: sponsorship is the main revenue stream for clubs in 2024 (€9.7bn), ahead of TV rights

The commercial revenues of the clubs in the main European top flight leagues for the 2024 financial year (2024-25 season) amount to a cumulative €9.7bn, making them their main source of revenue (ahead of TV rights, at €8.5bn), as in 2023, according to UEFA in its annual report "The European Club…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, International authorities, …
• Article # 432238
• Published on 27/02/26 at 12:00
©  Paris Saint-Germain
France: 80% of men interested in sport vs 64% of women, a gap that is "steadily closing" (Two Circles)

80% of French men are interested in sport compared with 64% of French women in 2026, "a gap that is steadily closing, driven by younger generations," according to a study published by Two Circles, a UK-based data-driven advisory, sales and marketing agency, on 26/02/2026. Among women aged 16 to…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Event organisers, Sponsors - Partners, …
• Article # 432137
• Published on 27/02/26 at 09:00
©  Puma
Puma: turnover down to €7.29bn and net loss increased to €643.6m in 2025

Puma has posted a turnover of €7.296bn for the 2025 financial year (from 01/01 to 31/12/2025), down 8.1% (on a currency-neutral basis; -13.1% in reported figures) compared to 2024 (€8.398bn), according to the German equipment manufacturer on 26/02/2026. Group sales, which remained stable during…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 432054
• Published on 26/02/26 at 13:00
©  New Balance
Equipment manufacturers: record sales of $9.2bn for New Balance in 2025 (+19% vs 2024)

New Balance posted record sales of $9.2bn (€7.8bn) for the 2025 financial year (ending 31/12/2025), up 19% compared with 2024 ($7.8bn/€7.5bn as of 31/12/2024), according to Joe Preston, CEO of the US sports equipment manufacturer, on 19/02/2026. This marks the "fifth consecutive year of…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 431878
• Published on 25/02/26 at 12:00
©  D.R.
Equipment manufacturer: a record turnover of €244.4m for Macron (ITA) in 2025 (+9.3% vs 2024)

The Italian equipment manufacturer Macron posted a record turnover of €244.4m for the 2025 financial year (01/01 to 31/12/2025), up 9.3% compared to 2024 (€223.6m), a lesser increase than between 2023 and 2024 (+13.7%), announced the Bologna-based group on 23/02/2026. "This result consolidates…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Marketing - Communication
• Article # 431751
• Published on 24/02/26 at 16:00