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©  Hoffenheim
Bundesliga: ProMinent (water treatment) extends as sleeve sponsor of TSG Hoffenheim for 2026-27

ProMinent, a German company specialised in water treatment solutions, has extended as sleeve sponsor of TSG 1899 Hoffenheim (Bundesliga) for the 2026-27 season, the club announced on 9 July 2026. The Heidelberg-based group (26 kilometres from Hoffenheim) has been the German club’s sleeve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447844
• Published on 09/07/26 at 17:00
©  Udinese Calcio
Serie A Enilive: bet365 extends as sleeve sponsor of Udinese Calcio for two seasons (2026-2028)

British sports betting operator bet365, through its live sports scores platform bet365 Scores, has extended its sleeve sponsorship of Udinese Calcio (Serie A Enilive) for two seasons (2026-2028), the club announced on 08 July 2026. bet365 already featured on the sleeve of the Udinese shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447770
• Published on 09/07/26 at 12:00
©  D.R.
Toulouse FC: Casadora (real estate) replaces LP Promotion as main shirt sponsor from 2026-27

Casadora, a premium co-ownership brand of Groupe Ramos, a Toulouse-based company specialised in real estate and hospitality, has become a major partner (1st level) and the main shirt sponsor of Toulouse FC (Ligue 1 McDonald's) from the 2026-27 season, the two parties announced on 30 June 2026. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 447680
• Published on 09/07/26 at 09:00
©  AFC Bournemouth
Premier League: MrQ (online casino) sleeve sponsor of AFC Bournemouth for three seasons (2026-2029)

MrQ, a Malta-based online casino platform, has become the sleeve sponsor of AFC Bournemouth (Premier League) under a "multi-year partnership" from the 2026-27 season onwards, the club announced on 8 July 2026. The sleeve sponsorship agreement covers only the men's team, while the brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447673
• Published on 08/07/26 at 16:00
©    LinkedIn
Olympique Lyonnais: "Clubs have become marketing platforms serving brands" (T. Chatelard)

"The long-term sustainability of a partnership rests on three key pillars. First and foremost, our ability to address our partners’ objectives: today, clubs have become marketing platforms serving brands. We must then ensure that the partnership evolves in line with those objectives, because a…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 447611
• Published on 08/07/26 at 15:00
©  SSC Napoli
Serie A Enilive: MSC Cruises extends as main shirt sponsor of SSC Napoli for three seasons (2026-2029)

MSC Cruises, the cruise line division of the MSC Group (shipping) based in Geneva (SUI), has extended as main shirt sponsor of SSC Napoli (Serie A Enilive) for a further three seasons, over the 2026-2029 cycle, the club announced upon unveiling its 2026-27 home kit on 6 July 2026. The company's…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 447438
• Published on 07/07/26 at 14:00
©  Torino FC
Serie A Enilive: Suzuki (car manufacturer) extends as main shirt sponsor of Torino FC for 2026-27

Japanese car and motorcycle manufacturer Suzuki has extended as main shirt sponsor of Torino FC (Serie A Enilive) for the 2026-27 season, the club announced on 3 July 2026. Suzuki has been associated with Torino since the 2013-14 season, and is featured on the front of the club's kits since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447363
• Published on 06/07/26 at 18:30
©  Le Havre AC
Ligue 1 McDonald's: Hummel succeeds Umbro as equipment supplier of Le Havre AC from the 2026-27 season

Hummel has become the official equipment supplier of Le Havre AC (Ligue 1 McDonald’s) from the 2026-27 season, the club announced on 3 July 2026. Under this agreement, "Le Havre AC will be able to draw on Hummel and its teams to further develop its brand. In line with the club’s ethos and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 447342
• Published on 06/07/26 at 17:30
©  News Tank
Weekly News Extra (29 June to 3 July 2026)

• A proposal by Patrice Motsepe, president of CAF, to increase the number of participating teams on the TotalEnergies AFCON from 24 to 28, starting with the 2028 edition, was rejected by the Confédération Africaine de Football's executive committee, according to The Guardian. • Liverpool FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 447169
• Published on 03/07/26 at 18:20
©  Le Havre AC
Deal Tracker: CA Osasuna, FC Bayern, Le Havre AC, Toulouse FC… the latest sponsorship deals in football

• Kuwait Technological College, a private higher education institution based in Kuwait, has extended as back shirt sponsor of Club Atletico Osasuna (LALIGA EA Sports) for a further three seasons (2026-2029). • Hummel has become the equipment supplier of Le Havre AC (Ligue 1 McDonald's) from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 447156
• Published on 03/07/26 at 17:00