Filter by domain
Filter by year
Filter by month
©  AS Roma
Deal Tracker: AS Roma, Athletic Club, Tottenham, Valencia CF… the latest sponsorship deals in football

• Gissah, a Kuwaiti perfume brand, has become an official partner of AS Roma (Serie A Enilive) from the 2025-26 season. • Cabify, a Spanish platform for mobility solutions, has become an official sponsor of Athletic Club Bilbao (LALIGA EA Sports) and a shirt sponsor of the club's youth teams. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 428526
• Published on 30/01/26 at 14:00
©  RFEF
Spain/RFEF: El Pozo Alimentación (food) official sponsor of the Spanish national teams until 2030

ElPozo Alimentación, a Spanish food processing company, has become an official sponsor of the Spanish national teams until 2030 (five years), announced the Real Federacion Espanola de Futbol on 29/01/2026. As part of this agreement, the group will advertise several of its brands (Legado…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 428417
• Published on 29/01/26 at 18:00
©  Formula One Group
Formula 1: Standard Chartered (bank) official partner of Formula One Group from 2026

The British bank Standard Chartered has become an official partner of Formula One Group under a multi-year agreement starting with the 2026 season, announced the company that owns the rights to and organises the FIA Formula 1 World Championship on 27/01/2026. The agreement also covers F1…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Event organisers, Sponsors - Partners, …
• Article # 428102
• Published on 28/01/26 at 12:00
©  Puma
Puma SE: Anta Sports (CHN) to acquire all 29% held by Artémis (Pinault family holding company) for €1.5bn

Anta Sports Products, a Chinese sportswear company, "has reached a share purchase agreement with Groupe Artémis, the investment company of the Pinault family, to acquire a 29.06% stake in Puma SE," announced the group based in Jinjiang (CHN) on 27/01/2026. Artemis holds a 29.06% share in Puma SE…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Employment - training, …
• Article # 428058
• Published on 27/01/26 at 18:00
©  FIFA
FIFA: Visa (payment solutions) global sponsor of the first Women's Champions Cup

Visa, an American group specialised in payment solutions, has extended its partnership with FIFA to become a global sponsor of the inaugural edition of the FIFA Women's Champions Cup, announced the international federation on 26/01/2026. "As part of its sponsorship, Visa will present the Player…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 427912
• Published on 27/01/26 at 09:00
©  NCAA
United States/university sport: uniform sponsorship authorised by the NCAA from 01/08/2026

The NCAA Division I Council has approved "a proposal that will allow Division I sports programs to place additional commercial logos or patches on uniforms, equipment and apparel for any non-NCAA championship competition (at federal level), including the regular season," announced the athletic…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Legal, Marketing - Communication, …
• Article # 427860
• Published on 26/01/26 at 17:00
©  Olympique de Marseille
Olympique de Marseille: Heiwa (air conditioning and heating) official partner from 2025-26

Heiwa, a French manufacturer of heating and air conditioning systems, has become an official partner (3rd level) of Olympique de Marseille (Ligue 1 McDonald's) from the 2025-26 season, announced the club on 26/01/2026. "This partnership is part of the club's desire to strengthen ties with local…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 427837
• Published on 26/01/26 at 15:00
©  SSC Napoli
Serie A Enilive: Dongfeng (car manufacturer) sleeve sponsor of SSC Napoli for the remainder of 2025-26

Dongfeng, a Chinese car manufacturer, has become the sleeve sponsor of SSC Napoli (Serie A Enilive) for the remainder of the 2025-26 season, announced the club on 23/01/2026. As part of the agreement, Dongfeng will also be a global partner (3rd level) of the Italian club for the 2026-2028 cycle…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 427731
• Published on 26/01/26 at 09:00
©  News Tank
Weekly News Extra (19-23/01/2026)

• FIFPRO has published a study on the impact of concussions on professional female footballers' brain function, based on a survey conducted among 68 players. • The board of directors of FC Barcelona (LALIGA EA Sports) has agreed to call elections for the club presidency on Sunday 15/03/2026. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 427687
• Published on 23/01/26 at 18:00
©  Manchester City FC
Deal Tracker: Juventus, VfB Stuttgart, Napoli, Manchester City… the latest sponsorship deals in football

• UniCredit, an Italian bank, has become an official partner of Juventus FC (Serie A Enilive) from 2025-26. • ACC Group, a German fintech specialised in AI technology, has become an official partner of VfB Stuttgart (Bundesliga) for three seasons (2025-2028). • IT Centric, an Italian software…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 427664
• Published on 23/01/26 at 15:00