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©  Borussia Dortmund
Bundesliga: AdTab (animal health) becomes a premium partner of BVB for 3 seasons (2026-2029)

Elanco Animal Health, an American pharmaceutical company specialising in veterinary products, has become a premium partner of Borussia Dortmund (Bundesliga) through its AdTab brand for three seasons (2026-2029), the club announced on 10 June 2026. The brand, which offers a range of products…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 444168
• Published on 10/06/26 at 16:30
©  Real Madrid CF
Real Madrid CF: adidas, the club's equipment supplier since 1998, extends for eight seasons (2026-2034)

adidas has extended as equipment supplier of Real Madrid CF (LALIGA EA Sports) for a further eight seasons, i.e. the 2026-2034 cycle, the club announced on 10 June 2026. This renewal brings the total duration of the agreement to 36 seasons, with the German brand having been associated with the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 444157
• Published on 10/06/26 at 14:30
©  FIFA
FIFA: AB InBev (beer) extends as official partner of the men's and women's World Cups until 2030

Belgian brewing company AB InBev has extended as an official partner of FIFA until 2030, the international federation announced on 9 June 2026. This agreement, renewed two days before the start of the 2026 World Cup, covers the Women’s World Cup 2027 and the men's 2030 World Cup, which will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 444081
• Published on 10/06/26 at 10:10
©  D.R.
2026 World Cup: 270 tracks titled "World Cup 2026" identified by Deezer, 70% generated by AI

"Deezer has seen an influx of tracks and albums with titles related to the 2026 World Cup, leading up to this summer’s biggest sporting event," the audio streaming platform announced on 9 June 2026. "More than 270 tracks named “World Cup 2026” have been uploaded, and over 70% of these are labeled…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 444014
• Published on 09/06/26 at 16:45
©  FIFA
FIFA: Kraken (crypto) official supporter of the 2026 World Cup in North America and Europe

Cryptocurrency trading platform Kraken has become an official supporter of the 2026 World Cup for North America and Europe, FIFA announced on 9 June 2026. This partnership will be launched on the eve of the tournament’s kick-off, on Wednesday 10 June, during the "Countdown Concerts" series…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 444006
• Published on 09/06/26 at 15:45
©  Real Madrid CF
Real Madrid CF: Emirates extends as main shirt sponsor for five seasons (2026-2031)

Emirates, the Emirati airline, has extended as main shirt sponsor of Real Madrid CF (LALIGA EA Sports) for a further five seasons, i.e. the 2026-2031 cycle, the club announced on 9 June 2026. The agreement also covers the club's basketball team (Liga Endesa). This renewal brings the total…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 443983
• Published on 09/06/26 at 14:30
©  Juventus FC
Juventus FC: a partnership with WWE including co-branded merchandise

Juventus FC (Serie A Enilive) and WWE, the US professional wrestling organisation owned by TKO Holdings, have entered into a partnership aimed at "connecting sport, entertainment and global fan culture," the club announced on 5 June 2026. The announcement comes six days after WWE Clash in Italy…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 443931
• Published on 09/06/26 at 10:00
©  FIFA
FIFA: Top 100 player ranking launched for the 2026 World Cup in partnership with Aramco (oil company)

Ahead of the kick-off of the 2026 World Cup (scheduled for 11/06), FIFA is unveiling the Power Ranking, "a pioneering system featuring a new data-led way to measure and showcase individual player performance throughout the tournament," the international federation announced on 4 June…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 443810
• Published on 08/06/26 at 16:00
©  Nike
2026 World Cup: K. Mbappé, C. Ronaldo, L. James and K. Kardashian star in Nike brand film

Nike unveiled its "Rip The Script" brand film dedicated to the 2026 World Cup, on 4 June 2026. This six-minute short film features several football players including Cristiano Ronaldo (POR), Vinicius Jr (BRE), Kylian Mbappé (FRA), Erling Haaland (NOR) and Federico Valverde (URU). Zlatan…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Activation, …
• Article # 443761
• Published on 08/06/26 at 13:00
©  News Tank
Weekly News Extra (1 to 5 June 2026)

• The Deutscher Fussball Bund has signed a Memorandum of Understanding with the Norwegian Football Federation (NFF) for cooperation "in the areas of women’s football, the promotion of women in the sport, as well as amateur and grassroots football." The agreement covers a four-year period. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 443664
• Published on 05/06/26 at 18:00