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©  AS Roma
AS Roma: Dsquared2 (fashion) succeeds Fendi as official fashion partner from the 2026-27 season

Dsquared2, an Italian luxury ready-to-wear brand, will become the official fashion partner of AS Roma (Serie A Enilive) from the 2026-27 season under a multi-year partnership, the club announced on 29 July 2026. As the club’s Official Fashion Partner, Dsquared2 will exclusively provide the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449825
• Published on 31/07/26 at 09:00
©  RB Leipzig
Bundesliga: IC Markets (forex trading) sleeve sponsor of RB Leipzig for two seasons (2026-2028)

IC Markets, an Australian company specialising in forex trading, has become the sleeve sponsor of RB Leipzig (Bundesliga) for two seasons (2026-2028), the club announced on 30 July 2026. The brand has the status of exclusive sponsor, the highest level in the club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 449798
• Published on 30/07/26 at 16:00
©  FFF
FFF: Betclic (betting) acquires naming rights to the new Ligue 3 (3rd division) for 3 seasons (2026-2029)

French sports betting operator Betclic Group (Banijay Gaming) has acquired the naming rights to Ligue 3, the new professional league set to replace National 1 (French 3rd division) from the 2026-27 season, the French Football Federation announced on 30 July 2026. Under this agreement, which covers…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 449804
• Published on 30/07/26 at 15:00
©  LALIGA
LALIGA: launch of LALIGA FC Pro Mobile, first official competition on EA Sports FC Mobile

LALIGA has launched LALIGA FC Pro Mobile, its first official competition on EA Sports FC Mobile, the mobile version of Electronic Arts’ football simulation video game, the Spanish league announced on 29 July 2026. Registration is open to the Spanish residents aged 16 and over from 1 to 16…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 449767
• Published on 30/07/26 at 12:00
©  AC Monza
Serie A: WCG (real estate) expands partnership with AC Monza to become warm-up kit sponsor in 2026-27

WCG, an Italian company specialised in commercial real estate, has expanded its partnership with AC Monza (Serie A Enilive) to become the club's warm-up kit sponsor for the 2026-27 season, the promoted side announced on 29 July 2026. The company, which has been a sponsor of AC Monza since 15…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449748
• Published on 30/07/26 at 11:00
©  RCD Majorque
LALIGA Hypermotion: Digi (telecoms) sleeve sponsor of RCD Mallorca for 2 seasons (2026-2028)

Digi, the Spanish telecommunications operator owned by Digi Communications, has become RCD Mallorca’s (LALIGA Hypermotion) sleeve sponsor for the 2026-2028 cycle (two seasons), the club, which was relegated at the end of the 2025-26 season, announced on 27 July 2026. Under the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449751
• Published on 30/07/26 at 10:00
©  Real Madrid CF
LALIGA EA Sports: Elite Solar (solar energy) official partner of Real Madrid CF for 3 seasons (2026-2029)

Elite Solar, a Singaporian company specialised in solar energy, has become an official partner of Real Madrid CF (LALIGA EA Sports) for three seasons, over the 2026-2029 cycle, the club announced on 29 July 2026. Under the agreement, Elite Solar becomes the solar panel provider of the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449665
• Published on 29/07/26 at 14:00
©  AC Milan
Serie A Enilive: DHL (logistics) becomes AC Milan premium partner from the 2026-27 season

DHL, the logistics subsidiary of Germany’s Deutsche Post DHL Group, has become a “premium partner and official logistics partner” of AC Milan (Serie A Enilive) from the 2026-27 season, the club announced on 28 July 2026. The transport and logistics company, he first official logistics partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449618
• Published on 29/07/26 at 11:00
©  Bundesliga International
Germany: Coca-Cola (beverages) official partner of the Bundesliga for three seasons (2026-2029)

The Coca-Cola Company, an American drinks manufacturer, has become an official partner of the Bundesliga for three seasons, covering the 2026-2029 cycle, as announced on 28 July 2026 by Bundesliga International, a subsidiary of the German Football League responsible for marketing its media and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 449620
• Published on 29/07/26 at 09:00
©  adidas
Marketing: adidas, a sponsor of Z. Zidane since 1996, celebrates his appointment as France head coach

adidas, a sponsor of Zinédine Zidane since 1996, is celebrating the former French international's appointment as head coach of the French men's national team (effective from 1 August 2026), which was made official by the FFF on 28 July 2026. The German sportswear manufacturer has unveiled a…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Federations, Sponsors - Partners, …
• Article # 449601
• Published on 28/07/26 at 18:00