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©  FIFA
FIFA: partnership with Fanatics Fest NYC (16-19/07/2026) to offer activities around the 2026 World Cup

FIFA has partnered with Fanatics Fest NYC, a sports festival organised by the events division of the Fanatics group, with the 2026 edition set to take place at the Javits Center in New York (USA) from 16 to 19/07, on the weekend of the 2026 World Cup final, the international federation announced…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Event organisers, Sponsors - Partners, …
• Article # 437000
• Published on 08/04/26 at 13:00
©  Decathlon
Decathlon: global turnover of €16.8bn (+5.6%) in 2025, including €4.84bn generated in France (+1.8%)

Decathlon posted total revenue of €16.8bn for the 2025 financial year (01/01 to 31/12/2025), up 5.6% on 2024 (€15.6bn) in the 2025 financial year (1 January to 31 December 2025), an increase of 5.6% compared with 2024, the French sports goods design, production and distribution group announced on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 436885
• Published on 07/04/26 at 15:00
©  News Tank
Weekly News Extra (30/03-03/04/2026)

• Jürgen Eissmann has been appointed CEO of DFB Euro GmbH, the company responsible for organising the Women's Euro 2029. • "Euro 2032 is scheduled (in Italy and Turkey) and will take place, of that there is no doubt. I just hope that the infrastructure (in Italy) will be ready. If that’s not the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 436726
• Published on 03/04/26 at 18:00
©  Newcastle United FC
Deal Tracker: The FA, FIFA, Newcastle United, PSG… the latest sponsorship deals in football

• The American food group PepsiCo, via its Pepsi Max beverage brand, has become the "official soft drinks partner" of England men's and women's national teams until 2030. • Paris Saunt-Germain (Ligue 1 McDonald's) has two news official partners : Harvey, an IA platform specialising in legal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 436754
• Published on 03/04/26 at 17:30
©  BasicNet
BasicNet (Kappa): stable turnover of €415.8m in 2025, €47.3m in sponsorship and media spend

BasicNet, an Italian distributor and parent company of equipment manufacturer Kappa, has recorded revenues of €415.75m for the 2025 financial year (01/01 to 31/12/2025), up 1.6% on 2024 (€409.16m), the group announced upon publication of its preliminary results on 26/03/2026. • The group's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 436750
• Published on 03/04/26 at 17:00
©  Paris FC
Ligue 1 McDonald's: adidas extends as equipment supplier of Paris FC for eight seasons (2026-2034)

adidas has extended as equipment supplier of Paris FC (Ligue 1 McDonald's) for a further eight seasons, i.e. for the 2026-2034 cycle, the club announced on 03/04/2026. This partnership renewal was made official on 01/04 during a special event held at Stade Déjerine (Paris, FRA), home to Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 436714
• Published on 03/04/26 at 14:00
©  FIFA
2026 World Cup: ADI Predictstreet becomes FIFA's 1st official partner for the prediction market category

ADI Predictstreet, a blockchain predictive market platform developed by the UAE-based group ADI Chain, has become the first official partner in FIFA’s history for the prediction market category for the 2026 World Cup, the international federation announced on 03/04/2026. The platform, which is…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 436684
• Published on 03/04/26 at 12:00
©  Paris Saint-Germain
Ligue 1 McDonald's: Whoop (sports technology) official partner of Paris Saint-Germain until 2028-29

Whoop, an American company specialising in sports technology, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29, the club announced on 02/04/2026. The agreement covers the club's men's and women's (Arkema Première Ligue) teams. Under this partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 436576
• Published on 03/04/26 at 10:00
©  Lego
2026 World Cup: partnership with Lego activated via a campaign with Messi, Ronaldo, Mbappé and Vinicius

Danish construction toy company Lego is activating its partnership with FIFA and unveiling a video campaign for the 2026 World Cup featuring international players Lionel Messi (ARG), Cristiano Ronaldo (POR), Kylian Mbappé (FRA) and Vinicius Junior (BRE), on 02/04/2026. This commercial, shared…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 436595
• Published on 02/04/26 at 17:00
©  LALIGA
Sponsorship: LALIGA, 1st European league to partner with Polymarket (prediction) in the US and Canada

LALIGA has become the first European sports league to partner with Polymarket, a blockchain-based prediction platform that allows users to bet on future events, on 02/04/2026. This multi-year agreement covers the United States and Canada. Under this partnership, Polymarket will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, International development, …
• Article # 436558
• Published on 02/04/26 at 16:00