Sponsors & Partners: archives 2026 (page 7/54)

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©  Tottenham Hotspur FC

Premier League : HP (IT) official workplace solutions partner of Tottenham Hotspur FC (2026-2029)

HP Inc, an American technology company, has become the "official workplace solutions partner" of Tottenham Hotspur FC (Premier League) for three seasons (2026-2029), the club announced on 10 September 2026. "Through the partnership, HP will provide best-in-class workplace technology hardware…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 453257
• Published on
©  Newcastle United FC

Deal Tracker: Bayer Leverkusen, Parma Calcio, Newcastle, Betis… the latest sponsorship deals in football

• Online sports betting operator BetMGM (LeoVegas Group) has extended as an official partner of Newcastle United FC (Premier League) for several seasons from 2026-27. The two parties have been partners since 2023-24. • Rewe, a German retail group, has extended as an official partner (4th level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 453211
• Published on
©  RFU

Rugby / RFU: Lloyds Bank becomes the first back shirt sponsor of England's national teams from 2026

Lloyds Bank, the British retail and commercial bank, has become the official banking partner of the Rugby Football Union (RFU) and the first sponsor to appear on the back of the England men’s and women’s teams’ shirts from 2026, the RFU announced on 8 September 2026. The multi-year partnership…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 453196
• Published on
©  RB

Formula 1: a Red Bull F1 car rides the rails of the Madrid metro ahead of the Spanish Grand Prix

Oracle Red Bull Racing drove the RB8, the car used during the 2012 Formula 1 World Championship, on the rails of the Madrid metro ahead of the 2026 Spanish Grand Prix (Friday 11 to Sunday 13 September 2026), on 8 September 2026. The activation was part of the "Red Bull On Rails" campaign. The…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 453113
• Published on
©  FC Bayern Munich

FC Bayern: partnership with Wonderful (AI) to enhance the fan experience on matchdays

FC Bayern Munich (Bundesliga) has entered into a partnership with Wonderful, a company specialising in artificial intelligence solutions for businesses, to implement AI "across its operations, beginning with selected fan services," the club announced on 9 September 2026. The Israeli company has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 453102
• Published on
©  IOC

IOC: adidas becomes official kit supplier for the Refugee Olympic Team until the LA 2028 Olympic Games

adidas has become the official kit supplier of the Refugee Olympic Team until the Los Angeles 2028 Olympic Games, the IOC announced on 8 September 2026. The agreement with the Olympic Refuge Foundation (ORF, established in 2017 and acting in the role of a traditional National Olympic Committee…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, International authorities, Sponsors - Partners, …
• Article # 453024
• Published on
©  Puma

Puma: Steve Cecchini (ex-Nike) appointed senior vice president sports marketing

Steve Cecchini has been appointed senior vice president sports marketing at Puma with effect from 1 October 2026, the German sportswear manufacturer announced on 9 September 2026. "Steve brings years of experience building impactful partnerships and creating winning strategies across product…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 452958
• Published on
©  London City Lionesses

UK / Barclays WSL: Nike becomes both kit supplier and main shirt sponsor of London City Lionesses

London City Lionesses, the only Barclays Women’s Super League club independent from a men’s team, have extended their partnership with Nike, which becomes the club’s main shirt sponsor while retaining its status as kit supplier, the club, owned by Kynisca Sports International Ltd, a multi-team…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 452938
• Published on
©  Crystal Palace FC

Crystal Palace: launch of individual sponsorship offer for women’s players (£1,000 per season)

Crystal Palace FC is offering companies the opportunity to sponsor individual players from its women’s team (Barclays Women's Super League) for £1,000 (€1,163) for the 2026-27 season, the club announced on 8 September 2026. The sponsorship package notably includes the display of the partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452921
• Published on
©  Manchester United FC

Premier League: SumUp (payment solutions) sleeve sponsor of Manchester United FC from the 2026-27 season

SumUp, a British fintech specialising in payment solutions, has become the sleeve sponsor of Manchester United FC (Premier League) under a multi-year agreement starting from the 2026-27 season, the club announced on 8 September 2026. The partnership also covers the women’s team (Barclays Women's…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452790
• Published on