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©  Liverpool FC
Deal Tracker: Man. City, Athletic Club, Como 1907, Liverpool… the latest sponsorship deals in football

• PokerStarsNews, the dedicated news and content platform of online poker, casino and sports betting operator PokerStars, has extended as sleeve sponsor of Como 1907 (Serie A Enilive) for the 2026-27 season. • Kosner, a Spanish air conditioning brand, has expanded its partnership with Athletic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 450996
• Published on 21/08/26 at 15:00
©  D.R.
Sponsorship: major changes for Serie A Enilive clubs for the 2026-27 season

With four clubs under contract (the same number as in 2025-26), adidas is the most represented equipment supplier among the 20 teams competing in Serie A Enilive in 2026-27. With 12 brands involved, as in the previous two seasons, the Italian league has the highest number of kit suppliers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 450990
• Published on 21/08/26 at 14:00
©  Coca-Cola
Premier League: Coca-Cola launches track with rapper Central Cee as part of 2026-27 activation campaign

The Coca-Cola Company is activating its partnership with the Premier League and unveiling "The Team", an original track featuring British rapper Central Cee, ahead of the kick-off of the 2026-27 season, scheduled for 21 August 2026. Available on audio streaming platforms since 18 August, the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 450988
• Published on 21/08/26 at 13:00
©  RCD Espanyol
LALIGA EA Sports: Arctempus (real estate) main shirt sponsor of RCD Espanyol for the 2026-27 season

Arctempus, a Spanish real estate and investment company, has become the main shirt sponsor of RCD Espanyol (LALIGA EA Sports) for the 2026-27 season, the club announced on 20 August 2026. "The partnership takes on particular significance at RCDE Stadium, a venue recognised for its architecture…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450952
• Published on 21/08/26 at 10:00
©  Elche CF
LALIGA EA Sports: Flexicar (used cars platform) main shirt sponsor of promoted side Elche CF for 2026-27

Flexicar, a used cars sales platform, has become the main shirt sponsor of Elche CF (promoted to LALIGA EA Sports) for the 2026-27 season, the club announced on 20 August 2026. The brand, which has over 180 sales point in Spain and Portugal, will also benefit from visibility at the Estadio…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450918
• Published on 20/08/26 at 16:00
©  adidas
Sponsorship: major changes for Ligue 1 McDonald's clubs for the 2026-27 season

With six clubs under contract, or one-third of the league, adidas is the most widely represented kit supplier among the nine brands supplying the 18 clubs in the 2026-27 Ligue 1 McDonald's. The German sportswear brand is followed by Nike and Puma, which supply three clubs each. These three…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 450893
• Published on 20/08/26 at 12:00
©  ASM
Ligue 1 McDonald's: Payhound "official B2B crypto payment partner" of AS Monaco FC for the 2026-27 season

Payhound, a company specialising in cryptocurrency payment solutions for businesses, has become the "official B2B crypto payment partner" of AS Monaco FC (Ligue 1 McDonald's) for the 2026-27 season, the club announced on 19 August 2026. The Malta-based company benefits from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450862
• Published on 19/08/26 at 18:00
©  RCL
RC Lens: Bitstack (fintech) sleeve sponsor for 2026-27 Champions League matches

Bitstack, a French fintech specialising in bitcoin savings, has become the sleeve sponsor of RC Lens’ (Ligue 1 McDonald's) home and away kits for the its Champions League matches during the 2026-27 season, the club announced on 19 August 2026. The agreement was negotiated by Sportfive, the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450855
• Published on 19/08/26 at 16:00
©  Crystal Palace FC
Premier League: after Aston Villa, NordVPN (cybersecurity) becomes official partner of Crystal Palace FC

NordVPN, a Lithuanian virtual private network service, has become an official partner of Crystal Palace FC (Premier League) from the 2026-27 season onwards, the club announced on 19 August 2026. As part of this partnership, the two partners will "work together to help supporters better…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450849
• Published on 19/08/26 at 15:00
©  Borussia Dortmund
Bundesliga: Hankook (tyres) extends as "champion partner" of Borussia Dortmund (2026-2028)

Hankook, a South Korean tyre manufacturer, has extended its partnership with Borussia Dortmund (Bundesliga) for a further two seasons, the club announced on 18 August 2026. A sponsor of the German club since the 2009-10 season, the South Korean group retains its status as a "Champion Partner"…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450820
• Published on 19/08/26 at 13:00