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©  F1
Formula 1: record attendance (3.7 million) after 11 Grands Prix, a fanbase of 830 million people by 2026

"The global fan base continues to increase each year, with more than 830 million people following the sport, up +64% compared to 2018 figures that marked the first full year after Liberty Media’s acquisition," Formula One Group said on 29 July 2026, following the publication of its 2026 mid-season…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Authorities, Media, Event organisers, …
• Article # 450110
• Published on 04/08/26 at 17:15
©  SC Paderborn 07
Bundesliga: C. Hedenkamp (pharmaceuticals) main shirt sponsor of promoted side SC Paderborn from 2026-27

C. Hedenkamp, a German manufacturer of pharmaceuticals and food supplements, has expanded its partnership with SC Paderborn 07 (promoted to the Bundesliga) to become its main shirt sponsor from the 2026-27 season onwards, the club announced on 3 July 2026. The German brand became an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450141
• Published on 04/08/26 at 16:30
©  D.R.
Equipment manufacturer: revenue of €117.5m for Macron in the first half of 2026 (+9.8%)

The Italian sports equipment manufacturer Macron reported revenue of €117.5m in the first half of 2026 (1 January to 30 June 2026), up 9.8% compared with the first half of 2025 (€107m), although growth was less pronounced than between the first halves of 2024 and 2025 (+15%), the Bologna-based…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Marketing - Communication
• Article # 450118
• Published on 04/08/26 at 15:00
©  ATP
Tennis: Polymarket (prediction market) becomes ATP official provider and secures streaming rights

Polymarket, a blockchain-based prediction platform that allows users to bet on future events, has acquired the exclusive streaming rights for the ATP Tour and ATP Challenger Tour the Association of Tennis Professionals announced on 3 August 2026. The agreement was signed with Tennis Data…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 450102
• Published on 04/08/26 at 12:20
News Tank Football: elections, appointments & departures recorded in July 2026

• Nesta Richardson has been appointed Director of Global Partnerships for Liverpool FC (Premier League) within Fenway Sports Management (FSM), the entity responsible for driving the commercial and strategic development of all Fenway Sports Group (FSG) assets, including Liverpool FC, the British…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 449974
• Published on 03/08/26 at 18:30
©  Nike
Basketball: Victor Wembanyama extends Nike deal as brand unveils Frenchman's signature logo

Nike has extended its partnership with Victor Wembanyama from 2026 as part of a multi-year deal, the US media outlet ESPN announced on 31 July 2026. The news has been confirmed by The Athletic, which published a statement from the US company. "We are proud to continue supporting Victor…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Rights Acquisitions, …
• Article # 450064
• Published on 03/08/26 at 16:30
©  Paris Saint-Germain
Paris Saint-Germain: Google, via Gemini (AI) and Pixel (smartphones), becomes premium partner (2026-2029)

The American technology services company Google has become a premium partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons, over the 2026-2029 cycle, the club announced on 3 August 2026. As part of this agreement, which also covers the women’s team (Arkema Première Ligue), the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450047
• Published on 03/08/26 at 14:20
©  News Tank
Weekly News Extra (27 to 31 July 2026)

• The 20 Premier League clubs unanimously approved a proposal for a new strategic partnership with the English Football League (EFL) on 30 July 2026. The proposal, which would come into effect from the 2026-27 season, reportedly includes an additional £1.5bn in funding over 10 years for the EFL’s…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 449859
• Published on 31/07/26 at 18:00
©  Socios.com
FIFA Forward Enterprise: Socios.com proposes issuing tokenised equity

The issuance by FIFA of equity in its planned commercial subsidiary, FIFA Forward Enterprise (FFE), in the form of blockchain-based tokenised equity, could "make it available to a wider pool of investors," while also lowering the barrier to entry and facilitating shareholder verification…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 449960
• Published on 31/07/26 at 17:30
©  Juventus FC
Deal Tracker: Juventus, Leeds United, Bayer Leverkusen, Betis… the latest sponsorship deals in football

• Felicia, a healthy food company, has become an official partner of Juventus FC (Serie A Enilive) starting from the 2026-27 season. • The Coca-Cola Company, an American drinks manufacturer, has extended, through its European subsidiary, as exclusive partner of SV Werder Bremen (Bundesliga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 449919
• Published on 31/07/26 at 14:00