Sponsors & Partners: archives 2026 (page 2/54)

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©  Chelsea FC

Chelsea FC: GAC (car manufacturer) becomes official partner after supporting 2026 pre-season tour in Asia

GAC (Guangzhou Automobile Group), a Chinese car manufacturer, has become an official partner of Chelsea FC (Premier League) from the 2026-27 season onwards, the club announced on 8 October 2026. The Chinese group was notably a partner of Chelsea FC's 2026 pre-season tour in Hong Kong and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456416
• Published on
©  D.R.

NBA: Nestlé (Milo, Nescau and Nesquik) to become official partner across 21 markets from 1 January 2027

Nestlé, a multinational food and beverage company, has become an official partner of the NBA through its Milo, Nescau and Nesquik brands under a multi-year agreement that will come into effect on 1 January 2027, the two parties announced on 7 October 2026. The partnership will be activated…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 456326
• Published on
©  Puma

Puma SE: Anta Sports (CHN) completes acquisition of 29.06% stake for €1.5bn

Chinese sportswear company Anta Sports Products has completed the acquisition of a 29.06% stake in Puma SE by buying the shares held by Groupe Artémis, the investment company of the Pinault family, the German sporting goods manufacturer announced on 7 October 2026. The transaction, announced…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 456288
• Published on
©  Real Madrid CF

LALIGA EA Sports: Uber Eats (meal delivery) official sponsor of Real Madrid CF (2026-2029)

Uber Eats, a food delivery application, has become an official partner of Real Madrid CF (LALIGA EA Sports) for three seasons (2026-2029), the club announced on 7 October 2026. Under the agreement, the brand will display its logo at the Bernabéu (84,744 capacity) and on the club's social media…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 456303
• Published on
©  UEFA

UEFA: agreement extended with Betano (sports betting), which becomes 10th global sponsor of Euro 2028

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has extended its agreement with UEFA to become an official partner of Euro 2028, the governing body announced on 7 October 2026. The bookmaker became the first company in the sports betting sector to become a global sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 456284
• Published on
©  LALIGA

LALIGA: partnership with Milka (Mondelez) expanded to five European markets for the 2026-27 season

US group Mondelēz International has expanded its partnership with LALIGA to position its Milka (chocolate) brand in three additional European markets from the 2026-27 season, the Spanish professional league announced on 6 October 2026. The partnership, which already covered Spain and Portugal…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 456195
• Published on
©  FC Barcelona

FC Barcelona: a partnership with PreZero to reduce the environmental impact of Spotify Camp Nou

FC Barcelona (LALIGA EA Sports) has entered into a partnership with waste management company PreZero (Schwarz Group), aimed at reducing the environmental impact of Spotify Camp Nou (62,652 capacity) and the Ciutat Esportiva Joan Gamper (Sant Joan Despí, near Barcelona, ESP), the club announced on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456128
• Published on
©  Asian Football Confederation

Asia: Visa (payment solutions) official supporter of AFC club competitions for three seasons (2026-2029)

Visa, an American group specialised in payment solutions, has expanded its partnership with the Asian Football Confederation to become an official supporter of all AFC club competitions through to 2028-29, the body announced on 5 October 2026. The three-year agreement covers the AFC Champions…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 455963
• Published on
©  Arsenal FC

Premier League: Topps (Fanatics) exclusive partner of Arsenal for collectible cards and stickers

Topps, a subsidiary of licensed sports merchandise manufacturer and distributor Fanatics, has become an official partner of Arsenal FC (Premier League) for several seasons starting from 2026-27, the club announced on 2 October 2026. This multi-year agreement "will see Topps become Arsenal’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 455879
• Published on
©  News Tank

Weekly News Extra (28 September-2 October 2026)

• The Swiss Football Association (SFA) has withdrawn its support for Gianni Infantino's bid for a new term as president of FIFA. • Hellas Verona (Serie BKT) have submitted to the Municipality of Verona the feasibility document for their new 30,000-seat stadium project, a gross investment of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 455790
• Published on