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©  Juventus FC
Juventus FC: Cygames (video games) extends as back shirt sponsor for one season (2026-27)

Cygames, a Japanese video game publisher owned by CyberAgent Group, has extended as back shirt sponsor of Juventus FC (Serie A Enilive) for one additional season (2026-27), the club announced on 11 July 2026. Cygames continues to benefit from the status of official partner, the third tier in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 448060
• Published on 13/07/26 at 10:00
©  News Tank
Weekly News Extra (6 to 10 July 2026)

• FIFA surpassed the 50 million attendance mark at FIFA World Cup matches since the inaugural tournament in 1930 during the Spain - Portugal match (1-0) on 6 July 2026. • Paris Saint-Germain (Ligue 1 McDonald's) has announced a 67% increase in sales of its new 2026-27 away kit compared to the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 448031
• Published on 10/07/26 at 18:30
©  AFC Bournemouth
Deal Tracker: AFC Bournemouth, RC Lens, AS Monaco… the latest sponsorship deals in football

• Chinese car manufacturer Chery has become the official automotive partner of AFC Bournemouth (Premier League) for three seasons (2026-2029). • Simplicicar, a used car sales platform, has become a premium partner and the shorts sponsor of AS Monaco FC (Ligue 1 McDonald’s) for the 2026-27…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 448028
• Published on 10/07/26 at 17:10
©  D.R.
Populous: “European and US stadiums have inspired each other for the past 10 years” (François Clément)

"For around the past decade, we have observed a transfer of American stadium models to Europe. Clubs are seeking to increase revenues generated before, during and after matches, leading to the development of more hospitality and leisure spaces. At the same time, the reverse trend is also taking…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Agencies, Clubs, …
• Article # 447990
• Published on 10/07/26 at 16:30
©  Everton
Premier League: Christopher Ward becomes Everton FC’s first-ever training kit sponsor from 2026-27

Christopher Ward, a British luxury watch retailer, has become the first training wear sponsor in Everton FC’s history (Premier League) from the 2026-27 season under a "multi-year agreement," the club announced on 9 July 2026. The British company will now feature on the front of all men’s and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447893
• Published on 10/07/26 at 09:00
©  Hoffenheim
Bundesliga: ProMinent (water treatment) extends as sleeve sponsor of TSG Hoffenheim for 2026-27

ProMinent, a German company specialised in water treatment solutions, has extended as sleeve sponsor of TSG 1899 Hoffenheim (Bundesliga) for the 2026-27 season, the club announced on 9 July 2026. The Heidelberg-based group (26 kilometres from Hoffenheim) has been the German club’s sleeve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447844
• Published on 09/07/26 at 17:00
©  Udinese Calcio
Serie A Enilive: bet365 extends as sleeve sponsor of Udinese Calcio for two seasons (2026-2028)

British sports betting operator bet365, through its live sports scores platform bet365 Scores, has extended its sleeve sponsorship of Udinese Calcio (Serie A Enilive) for two seasons (2026-2028), the club announced on 08 July 2026. bet365 already featured on the sleeve of the Udinese shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447770
• Published on 09/07/26 at 12:00
©  D.R.
Toulouse FC: Casadora (real estate) replaces LP Promotion as main shirt sponsor from 2026-27

Casadora, a premium co-ownership brand of Groupe Ramos, a Toulouse-based company specialised in real estate and hospitality, has become a major partner (1st level) and the main shirt sponsor of Toulouse FC (Ligue 1 McDonald's) from the 2026-27 season, the two parties announced on 30 June 2026. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 447680
• Published on 09/07/26 at 09:00
©  AFC Bournemouth
Premier League: MrQ (online casino) sleeve sponsor of AFC Bournemouth for three seasons (2026-2029)

MrQ, a Malta-based online casino platform, has become the sleeve sponsor of AFC Bournemouth (Premier League) under a "multi-year partnership" from the 2026-27 season onwards, the club announced on 8 July 2026. The sleeve sponsorship agreement covers only the men's team, while the brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447673
• Published on 08/07/26 at 16:00
©    LinkedIn
Olympique Lyonnais: "Clubs have become marketing platforms serving brands" (T. Chatelard)

"The long-term sustainability of a partnership rests on three key pillars. First and foremost, our ability to address our partners’ objectives: today, clubs have become marketing platforms serving brands. We must then ensure that the partnership evolves in line with those objectives, because a…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 447611
• Published on 08/07/26 at 15:00