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©  FC Barcelona
LALIGA EA Sports: Egyptair (airline company) global partner of FC Barcelona for 3 seasons (2026-2029)

Egyptair, the Egyptian national airline, has become a global partner of FC Barcelona (LALIGA EA Sports) for three seasons, covering the 2026-2029 cycle, the club announced on 26 August 2026. The agreement covers the men’s football and basketball teams (Liga Endesa), as well as the handball…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 451387
• Published on 26/08/26 at 16:00
©  Borussia Dortmund
Borussia Dortmund: partnership with Essilor (optics) to raise awareness of eye health

Essilor, a French company specialising in the design of lenses and optical equipment (EssilorLuxottica group), has become an official partner (4th level) of Borussia Dortmund (Bundesliga) from the 2026-27 season onwards, the club announced on 25 August 2026. As part of the agreement, the two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451357
• Published on 26/08/26 at 15:00
©  AC Milan
Serie A Enilive: FPG (trading) becomes premium partner of AC Milan from 2026-27

FPG Fortune Prime Global, an Australia-based financial broker, has become AC Milan’s (Serie A Enilive) official online trading partner from the 2026-27 season, announced the club on 25 August 2026. This is FPG’s first-ever partnership with a sports organisation. The company has also acquired…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451240
• Published on 25/08/26 at 15:00
©  Venezia FC
Serie A Enilive: Cynar Spritz (alcohol, Campari) extends as main shirt sponsor of Venezia FC for 2026-27

Cynar Spritz, a brand of alcoholic beverages and spirits belonging to Italian group Campari, has extended as main shirt sponsor of Venezia FC (Serie A Enilive) for the 2026-27 season, announced the club on 24 August 2026. A partner of the Italian club since 2024-25, Cynar is celebrating the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451175
• Published on 25/08/26 at 09:00
©  SS Lazio
Serie A Enilive: kaiyunsports.news (media) becomes sleeve sponsor of SS Lazio for two seasons (2026-2028)

kaiyunsports.news, a Chinese platform specialising in sports news, live scores, statistics and competition analysis, has become the sleeve sponsor of SS Lazio (Serie A Enilive) for two seasons (2026-27 and 2027-28), the club announced on 22 August 2026. "Through its partnership with SS Lazio…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451159
• Published on 24/08/26 at 18:00
©  News Tank
Weekly News Extra (17-21 August 2026)

• The Bundesliga "has achieved a significant legal victory in the fight against unfair commercial practices on the unauthorised secondary ticketing market," against the Viagogo platform. "The Higher Regional Court (OLG) of Munich found several of Viagogo’s commercial practices to be misleading and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 451003
• Published on 21/08/26 at 18:00
©  Newcastle United FC
Premier League: SumUp (payment solutions) training kit sponsor of Newcastle United FC from 2026-27

SumUp, a British fintech specialising in payment solutions, has become the training kit sponsor of Newcastle United FC (Premier League) under a multi-year agreement from the 2026-27 season onwards, the club announced on 21 August 2026. The partnership also covers the women's team (Barclays Women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451004
• Published on 21/08/26 at 17:00
©  Liverpool FC
Deal Tracker: Man. City, Athletic Club, Como 1907, Liverpool… the latest sponsorship deals in football

• PokerStarsNews, the dedicated news and content platform of online poker, casino and sports betting operator PokerStars, has extended as sleeve sponsor of Como 1907 (Serie A Enilive) for the 2026-27 season. • Kosner, a Spanish air conditioning brand, has expanded its partnership with Athletic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 450996
• Published on 21/08/26 at 15:00
©  D.R.
Sponsorship: major changes for Serie A Enilive clubs for the 2026-27 season

With four clubs under contract (the same number as in 2025-26), adidas is the most represented equipment supplier among the 20 teams competing in Serie A Enilive in 2026-27. With 12 brands involved, as in the previous two seasons, the Italian league has the highest number of kit suppliers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 450990
• Published on 21/08/26 at 14:00
©  Coca-Cola
Premier League: Coca-Cola launches track with rapper Central Cee as part of 2026-27 activation campaign

The Coca-Cola Company is activating its partnership with the Premier League and unveiling "The Team", an original track featuring British rapper Central Cee, ahead of the kick-off of the 2026-27 season, scheduled for 21 August 2026. Available on audio streaming platforms since 18 August, the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 450988
• Published on 21/08/26 at 13:00