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©  Olympique de Marseille
Ligue 1: Monster Energy (energy drinks) official partner of Olympique de Marseille from 2026-27

Monster Energy, an American energy drink brand owned by Monster Beverage Corporation, has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) from the 2026-27 season, the club announced on 16 May 2026. The duration of the partnership has not been disclosed. The brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441212
• Published on 18/05/26 at 12:00
©  Real Betis Balompié
LALIGA EA Sports: AUS Global (trading) extends as Real Betis Balompié shorts sponsor until 2027-28

AUS Global, an Australian trading company, has extended as shorts sponsor of Real Betis Balompié (LALIGA EA Sports) for two additional seasons (2026-2028), the Spanish club announced on 14 May 2026. The company has partnered with the Seville-based club since 2023-24, when it replaced airline…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441176
• Published on 18/05/26 at 10:00
©  News Tank
Weekly News Extra (11 to 15 May 2026)

• Giancarlo Abete, president of the Italian National Amateur League, and Giovanni Malagò, president of CONI and the Fondazione Milano Cortina 2026 (the organising committee for the most recent Winter Olympics), have each officially submitted their candidacy for the election to appoint Gabriele…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 441162
• Published on 15/05/26 at 18:05
©  TSG 1899 Hoffenheim
Bundesliga: SNP (data) acquires naming rights for TSG Hoffenheim stadium until 2027-28 (two seasons)

Schneider-Neureither & Partner SE (SNP), a German digital transformation specialist, has entered into a partnership with TSG 1899 Hoffenheim (Bundesliga) and acquired the naming rights for the club’s stadium, which will be renamed as SNP Arena for two seasons (2026-2028), the two parties announced…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441156
• Published on 15/05/26 at 16:00
©  FIFA
2026 World Cup: PIF (Saudi sovereign wealth fund) official tournament supporter in North America and Asia

The Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund, has entered into a new partnership with FIFA by becoming an "official tournament supporter" of the 2026 World Cup in North America and Asia, the international body announced on 14 May 2026. PIF was already an official partner…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Investment funds, International authorities, …
• Article # 441150
• Published on 15/05/26 at 14:30
©  D.R.
Sponsorship: after LALIGA, Polymarket (prediction) also partners with Serie A in the United States

Lega Serie A has become the second European sports league to partner with Polymarket, a blockchain-based prediction platform that allows users to bet on future events, on 14 May 2026. This multi-year agreement covers the United States. The Italian league, which opened an office in New York in…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 441111
• Published on 15/05/26 at 12:00
©  OM
Ligue 1: Öko (filter bottles) extends as official partner of Olympique de Marseille until 2026-27

Öko Europe, a French manufacturer of filter bottles, has extended as official partner of Olympique de Marseille (Ligue 1 McDonald's) for a further season (2026-27), the club announced on 14 May 2026. Öko joined the third tier of the club’s sponsorship hierarchy on 20 December 2024 through an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441095
• Published on 15/05/26 at 11:00
©  Arsenal FC
Premier League: Deel (HR solutions) succeeds Visit Rwanda as Arsenal FC sleeve sponsor from 2026-27

Deel, an American payroll management and HR solutions company, has extended its partnership with Arsenal FC (Premier League) to become the club’s sleeve sponsor from the 2026-27 season as part of a multi-year agreement, Arsenal announced on 14 May 2026. The company, which became the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441097
• Published on 15/05/26 at 09:00
©  UEFA
UEFA: a partnership with Haleon (health) to improve management of sports injuries

Haleon, a British healthcare company, has become an official partner of UEFA under a multi-year agreement from 2026, UEFA announced on 13 May 2026. This is the European confederation's first partnership in the "medical health" category. "Through scientific collaboration and knowledge exchange…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 441064
• Published on 13/05/26 at 18:00
©  Torino FC
Deal Tracker: Torino FC, FSV Mainz, Watford FC… the latest sponsorship deals in football

• La Molisana, an Italian pasta brand, has become an official supplier of Torino FC (Serie A Enilive) from the 2026-27 season. • iDM Energiesysteme, an Austrian heat pump specialist, has extended as sleeve sponsor of FSV Mainz 05 (Bundesliga) until 2028-29. • Boxt, a British e-commerce…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 441060
• Published on 13/05/26 at 17:00