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©  DFL
Germany / DFL: Polymarket (prediction market) regional partner of the Bundesliga in the United States

Polymarket, a blockchain-based prediction platform that allows users to bet on future events, has become a regional partner of the Bundesliga in the United States from the 2026-27 season onwards, the DFL announced on 23 June 2026. The agreement was negotiated by Relevent Sports Group. Under…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 445780
• Published on 24/06/26 at 11:00
©  Le Mans FC
Ligue 1 McDonald's: adidas to replace Kappa as equipment supplier of promoted side Le Mans FC (2026-2030)

adidas has become the official equipment supplier of Le Mans FC (promoted to Ligue 1 McDonald’s) for four seasons, i.e. the 2026-2030 period, the club announced on 23 June 2026. "This partnership, complemented by our long-standing partner Intersport as official distributor, reflects our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 445704
• Published on 24/06/26 at 09:00
©  Rexona
2026 World Cup: Rexona featured on the fourth officials' kit (underarm area) and substitution board

Rexona, a deodorant brand owned by Unilever, is activating its partnership with FIFA during the 2026 World Cup by displaying its logo both on the fourth official’s substitution board and on a new branding position located under the armpits of the referee's kit. The brand thus benefits from dual…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Rights Acquisitions, Activation, …
• Article # 445692
• Published on 23/06/26 at 16:00
©  D.R.
Rugby World Cup 2027: drone show in Sydney (Australia) to mark Coca-Cola’s return as partner

The Coca-Cola Company, an American beverage manufacturer, has become an official partner of the Men’s Rugby World Cup 2027, which will be held in Australia from 1 October to 13 November 2027, World Rugby announced on 23 June 2026. The partnership was unveiled by the organising committee and…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 445652
• Published on 23/06/26 at 13:00
©  RBFA
Belgium: adidas, equipment supplier of the RBFA and its national teams since 2015, extends until 2034

adidas has extended as official equipment supplier of the Royal Belgian Football Association for a further eight years, until 2034, the Belgian federation announced on 19 June 2026. This extension brings the total duration of the agreement to 20 seasons. The German sportswear brand has been…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 445496
• Published on 22/06/26 at 14:00
©  News Tank
Weekly News Extra (15 to 19 June 2026)

• The Football Federation of the Islamic Republic of Iran (FFIRI) will file a complaint with FIFA over restrictions imposed on its national team during the 2026 World Cup, which it says are preventing the squad from preparing for the tournament under normal conditions • Villarreal CF (LALIGA EA…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 445387
• Published on 19/06/26 at 17:20
©  Tottenham Hotspur FC
Deal Tracker: Tottenham Hotspur, Manchester United, FSV Mainz… the latest sponsorship deals in football

• Tata Consultancy Services, a subsidiary of Tata Group, has become the official "digital transformation partner" of Tottenham Hotspur FC (Premier League) from the 2026-27 season onwards and will help the club "harness data, modernize systems, and build a future ready digital platform." …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 445365
• Published on 19/06/26 at 15:30
©  D.R.
Ligue 1 / Le Havre AC: CMA CGM (shipping company) acquires naming rights to Stade CMA CGM Océane

French shipping and logistics group CMA CGM has expanded its partnership with Le Havre AC (Ligue 1 McDonald’s) and acquired the naming rights to the Stade Océane, effective immediately, the club announced on 19 June 2026. The 24,122-seat venue will now be known as the Stade CMA CGM Océane. The…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Local authorities, …
• Article # 445306
• Published on 19/06/26 at 12:00
©  Hull City AFC
Premier League: Oxen Sports (ENG) succeeds Kappa as equipment supplier to promoted side Hull City AFC

Oxen Sports is to become the official equipment supplier to Hull City AFC (promoted to the Premier League) from the 2026-27 season, the club announced on 10 June 2026. This marks the British brand's first sponsorship agreement with an English top-flight club. In England, Oxen Sports is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 445208
• Published on 19/06/26 at 10:00
©  Formula One Group
Formula 1: Fever tasked with developing F1’s new ticketing platform for the 2027 season

Fever, a leisure and entertainment events listing platform, has become an official supplier of Formula One Group as part of a five-season agreement (2027-2031), the body announced on 16 June 2026. Under this partnership, Fever will notably be responsible for developing Formula 1’s new ticketing…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Ticketing, …
• Article # 445025
• Published on 18/06/26 at 10:00