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©  D.R.
2026 World Cup: Gillette and Levi’s turn FIFA stadium naming ban into marketing opportunity

Denim brand Levi's and personal care products manufacturer Gillette, holders of the naming rights to Levi’s Stadium in Santa Clara (California) and Gillette Stadium in Boston (Massachusetts) respectively, two stadiums hosting matches of the 2026 World Cup, are circumventing FIFA’s ban on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Legal, …
• Article # 446028
• Published on 25/06/26 at 16:00
©  Chelsea FC
Premier League: Legora (AI) training kit sleeve sponsor of Chelsea FC from the 2026-27 season

Legora, a Swedish AI platform specialising in legal services, has become an official partner (2nd level) and the training kit sleeve sponsor of Chelsea FC (Premier League) as part of a multi-year agreement from the 2026-27 season, the club announced on 25 June 2026. The deal covers the men's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 445992
• Published on 25/06/26 at 14:00
©  Newcastle United FC
Newcastle United: Knox (isotonic drinks) to replace Sela as main shirt sponsor for 3 seasons (2026-2029)

Knox Hydrate, an isotonic drinks brand, has expanded its partnership with Newcastle United FC (Premier League) to become the club’s main shirt sponsor for the 2026-2029 cycle (three seasons), the club announced on 23 June 2026. The deal also includes the women’s section (Barclays Women’s Super…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 445815
• Published on 24/06/26 at 12:00
©  DFL
Germany / DFL: Polymarket (prediction market) regional partner of the Bundesliga in the United States

Polymarket, a blockchain-based prediction platform that allows users to bet on future events, has become a regional partner of the Bundesliga in the United States from the 2026-27 season onwards, the DFL announced on 23 June 2026. The agreement was negotiated by Relevent Sports Group. Under…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 445780
• Published on 24/06/26 at 11:00
©  Le Mans FC
Ligue 1 McDonald's: adidas to replace Kappa as equipment supplier of promoted side Le Mans FC (2026-2030)

adidas has become the official equipment supplier of Le Mans FC (promoted to Ligue 1 McDonald’s) for four seasons, i.e. the 2026-2030 period, the club announced on 23 June 2026. "This partnership, complemented by our long-standing partner Intersport as official distributor, reflects our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 445704
• Published on 24/06/26 at 09:00
©  Rexona
2026 World Cup: Rexona featured on the fourth officials' kit (underarm area) and substitution board

Rexona, a deodorant brand owned by Unilever, is activating its partnership with FIFA during the 2026 World Cup by displaying its logo both on the fourth official’s substitution board and on a new branding position located under the armpits of the referee's kit. The brand thus benefits from dual…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Rights Acquisitions, Activation, …
• Article # 445692
• Published on 23/06/26 at 16:00
©  D.R.
Rugby World Cup 2027: drone show in Sydney (Australia) to mark Coca-Cola’s return as partner

The Coca-Cola Company, an American beverage manufacturer, has become an official partner of the Men’s Rugby World Cup 2027, which will be held in Australia from 1 October to 13 November 2027, World Rugby announced on 23 June 2026. The partnership was unveiled by the organising committee and…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 445652
• Published on 23/06/26 at 13:00
©  RBFA
Belgium: adidas, equipment supplier of the RBFA and its national teams since 2015, extends until 2034

adidas has extended as official equipment supplier of the Royal Belgian Football Association for a further eight years, until 2034, the Belgian federation announced on 19 June 2026. This extension brings the total duration of the agreement to 20 seasons. The German sportswear brand has been…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 445496
• Published on 22/06/26 at 14:00
©  News Tank
Weekly News Extra (15 to 19 June 2026)

• The Football Federation of the Islamic Republic of Iran (FFIRI) will file a complaint with FIFA over restrictions imposed on its national team during the 2026 World Cup, which it says are preventing the squad from preparing for the tournament under normal conditions • Villarreal CF (LALIGA EA…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 445387
• Published on 19/06/26 at 17:20
©  Tottenham Hotspur FC
Deal Tracker: Tottenham Hotspur, Manchester United, FSV Mainz… the latest sponsorship deals in football

• Tata Consultancy Services, a subsidiary of Tata Group, has become the official "digital transformation partner" of Tottenham Hotspur FC (Premier League) from the 2026-27 season onwards and will help the club "harness data, modernize systems, and build a future ready digital platform." …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 445365
• Published on 19/06/26 at 15:30