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©  OM
Olympique de Marseille: “L’Équipementerie”, a pop-up venue created with Puma to unveil the 2026-27 shirt

Olympique de Marseille (Ligue 1 McDonald's) and its equipment supplier Puma will open the pop-up venue “L’Équipementerie” in Marseille on 29-30 May, where the club’s 2026-27 home kit will be unveiled, the club announced on 26 May 2026. "Designed as a genuine Marseille-style artisan dry…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 442372
• Published on 27/05/26 at 14:00
©  DFB/Ergo
Germany: Ergo (insurance) extends as official partner of the DFB for four seasons (2026-2030)

Ergo, a German insurance company, has extended its partnership as an official partner of the Deutscher Fussball Bund for four seasons (2026-2030), the German Football Federation announced on 26 May 2026. The brand remains at the second level of the DFB’s sponsorship hierarchy and retains its…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 442300
• Published on 27/05/26 at 12:00
©  D.R.
Puma: Dennis Schröder (ex-Snipes and Nike) appointed managing director Europe from 17 August 2026

Dennis Schröder has been appointed managing director Europe at Puma, the German sportswear company announced on 21 May 2026. He will take up his position on 17 August 2026 and will succeed Javier Ortega, who had been in the role since September 2023 (and had been with Puma since 2009)…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Governance
• Article # 442121
• Published on 26/05/26 at 14:00
©  News Tank
Weekly News Extra (18 to 22 May 2026)

• The 2026 World Cup will provide sign language interpretation for all 104 matches, as well as additional accessible features. • Manchester City FC (Premier League) organised the first public event in the expanded North Stand of the Etihad Stadium, as part of the tests ahead of the full opening…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 441990
• Published on 22/05/26 at 18:00
©  Borussia Dortmund
Deal Tracker: Eintracht, the FA, Borussia Dortmund … the latest sponsorship deals in football

• Fanatics, an American manufacturer, distributor of licensed sports products, has entered into "an exclusive trading-card, sticker and trading card games licensing deal" with the Football Association. The agrement will come into force in 2031, while Fanatics has been the body's official retail…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 442006
• Published on 22/05/26 at 15:00
©  FIFA
FIFA/2026 World Cup: partnership with adidas' adiClub programme to offer rewards (including tickets)

The FIFA Rewards and adiClub (adidas) membership programmes have partnered for the 2026 World Cup, the international football federation announced on 18 May 2026. Users who link their FIFA Rewards and adiClub accounts will benefit from a range of advantages on both platforms, including bonus…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 441981
• Published on 22/05/26 at 13:00
©  Deutscher Fussball Bund
Germany/DFB: partnership with Flyeralarm (printing) extended to the men's national team (2026-2030)

Flyeralarm, a German company specialised in online printing solutions for companies, has extended its partnership with the Deutscher Fussball Bund (DFB) for a further four seasons (2026-2030), the body announced on 22 May 2026. For this new cycle, the brand is extending its existing agreement…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 441973
• Published on 22/05/26 at 12:05
©  Crystal Palace FC
Crystal Palace FC: Temporal Technologies to replace Net88 (betting) as main shirt sponsor from 2026-27

Temporal Technologies, an American open-source software platform, will become Crystal Palace FC’s (Premier League) main shirt sponsor from the 2026-27 season under a multi-year agreement, the club announced on 21 May 2026. The deal also covers Crystal Palace’s youth teams. The company succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441828
• Published on 21/05/26 at 15:00
©  FC Barcelone
FC Barcelona: Emirates Islamic (bank) regional partner in the United Arab Emirates until 2027-28

Emirates Islamic has become a regional partner of FC Barcelona (LALIGA EA Sports) in the United Arab Emirates for two seasons (2026-27 and 2027-28), the club announced on 20 May 2026. The financial institution has therefore acquired the status of "Official Commercial Banking Partner" in this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441726
• Published on 21/05/26 at 10:00
©  Visa
2026 World Cup: Visa launches “Tap In” campaign featuring Erling Haaland and Lamine Yamal

Visa, an American group specialised in payment solutions and global partner of FIFA, has launched the "Tap In" campaign ("tap in" defining an easy finish in football) for the 2026 World Cup, on 18 May 2026. As part of this activation, Visa cardholders in the United States and Canada can…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 441671
• Published on 20/05/26 at 18:00