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©  AELTC
Tennis: Range Rover (Jaguar Land Rover) extends as official vehicle of Wimbledon from 2026

Jaguar Land Rover, the British car manufacturer owned by India's Tata Motors, has extended its partnership with the All England Lawn Tennis Club and will continue to promote its Range Rover brand as an official partner of Wimbledon (Grand Slam) from 2026, the two parties announced on 9 June…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 444703
• Published on 15/06/26 at 17:30
©  FIFA
2026 World Cup: €9.1bn economic impact in North America between June and July 2026

The 2026 World Cup is expected to generate $9.1bn in GDP across the three host countries: $6.1bn in the United States, which will host 75% of the matches (78 out of 104), $1.7bn in Mexico and $1.3bn in Canada (13 matches each), according to a study published on 10 June 2026 by Allianz Trade, a…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 444678
• Published on 15/06/26 at 17:00
©  News Tank
Weekly News Extra (8 to 12 June 2026)

• Michel Platini, former president of UEFA, has filed a complaint against Gianni Infantino, president of FIFA, for "influence peddling, conspiracy to commit defamation, and defamation." • FC Barcelona (LALIGA EA Sports) have launched a "Comprehensive Mental Health Plan" aimed at preventing…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 444502
• Published on 12/06/26 at 18:00
©  AC Monza
Deal Tracker: Real Madrid, FIFA, FC Schalke 04, AC Monza… the latest sponsorship deals in football

• Real Madrid CF (LALIGA EA Sports) has extended its agreements with its equipment supplier adidas (2026-2034, €120m per year) and its main shirt sponsor Emirates (2026-2031, €100m per season). • Belgian brewing company AB InBev has extended as an official partner of FIFA until 2030, while…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 444520
• Published on 12/06/26 at 17:00
©  LALIGA
LALIGA: Oshee (sports drinks) extends as regional partner across 44 territories in Europe

Oshee, a Polish sports drinks brand, has extended as regional partner of LALIGA across 44 territories in Europe for two further seasons (until 2027-28), the body announced on 11 June 2026. The brand initially became a sponsor of the Spanish league in Poland in March 2023, and activated this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 444421
• Published on 12/06/26 at 12:00
©  Airbnb
2026 World Cup: free tickets included with bookings for selected Airbnb listings in the 16 host cities

Airbnb is activating its partnership with FIFA for the 2026 World Cup by offering free tickets to the tournament as part of bookings for selected accommodations in the 16 host cities, the Californian home-sharing platform announced on 11 June 2026, the day the competition kicks off. "Averaging…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 444369
• Published on 11/06/26 at 18:00
©  Borussia Dortmund
Bundesliga: AdTab (animal health) becomes a premium partner of BVB for 3 seasons (2026-2029)

Elanco Animal Health, an American pharmaceutical company specialising in veterinary products, has become a premium partner of Borussia Dortmund (Bundesliga) through its AdTab brand for three seasons (2026-2029), the club announced on 10 June 2026. The brand, which offers a range of products…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 444168
• Published on 10/06/26 at 16:30
©  Real Madrid CF
Real Madrid CF: adidas, the club's equipment supplier since 1998, extends for eight seasons (2026-2034)

adidas has extended as equipment supplier of Real Madrid CF (LALIGA EA Sports) for a further eight seasons, i.e. the 2026-2034 cycle, the club announced on 10 June 2026. This renewal brings the total duration of the agreement to 36 seasons, with the German brand having been associated with the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 444157
• Published on 10/06/26 at 14:30
©  FIFA
FIFA: AB InBev (beer) extends as official partner of the men's and women's World Cups until 2030

Belgian brewing company AB InBev has extended as an official partner of FIFA until 2030, the international federation announced on 9 June 2026. This agreement, renewed two days before the start of the 2026 World Cup, covers the Women’s World Cup 2027 and the men's 2030 World Cup, which will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 444081
• Published on 10/06/26 at 10:10
©  D.R.
2026 World Cup: 270 tracks titled "World Cup 2026" identified by Deezer, 70% generated by AI

"Deezer has seen an influx of tracks and albums with titles related to the 2026 World Cup, leading up to this summer’s biggest sporting event," the audio streaming platform announced on 9 June 2026. "More than 270 tracks named “World Cup 2026” have been uploaded, and over 70% of these are labeled…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 444014
• Published on 09/06/26 at 16:45