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©  D.R.
Fanatics: a joint venture with OBB Media to create Fanatics Studios dedicated to content production

Fanatics, a manufacturer and distributor of licensed sports products, has entered into a partnership with entertainment studio OBB Media to launch their joint venture Fanatics Studios, which aims "to be the premier global studio for sports entertainment," announced the New York-based company on…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Digital, Marketing - Communication, …
• Article # 426717
• Published on 16/01/26 at 17:00
©  LOSC
Ligue 1: eToro (trading) sleeve sponsor of LOSC Lille and partner of OM, OL and AS Monaco from 2025-26

eToro has become a sponsor of four Ligue 1 McDonald's clubs (Olympique de Marseille, LOSC Lille, AS Monaco FC and Olympique Lyonnais) under multi-year agreements from the 2025-26 season, announced the Israeli trading platform on 15/01/2026. This strategy aims to "strengthen eToro's position as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 426566
• Published on 15/01/26 at 16:00
©  Hyatt Hotels Corporation
F1: World of Hyatt (loyalty programme) "official hospitality partner" of Audi Revolut F1 Team from 2026

World of Hyatt, the loyalty programme of Hyatt Hotels Corporation, has become the "official hospitality partner" of Audi Revolut F1 Team from 2026, announced VMATCH, the marketing agency in charge of negotiating the agreement on behalf of the US group, on the 14/01/2026. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 426523
• Published on 15/01/26 at 14:05
©  Deutscher Fussball Bund
Germany: Bitvavo (crypto) official sponsor of the DFB for the national teams and the DFB-Pokal until 2030

Bitvavo, a Dutch cryptocurrency exchange platform, has become an official partner of the Deutscher Fussball Bund for five years (2026-2030), announced the body on 14/01/2026. The agreement covers the German national teams (men's, women's, men's U21 and women's U23) as well as the DFB-Pokal…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 426406
• Published on 14/01/26 at 17:20
©  Puma
Puma: Anne Putz (ex-adidas) appointed senior director of corporate communications

Anne Putz has been appointed senior director of corporate communications at Puma "with immediate effect," announced the German equipment manufacturer on 12/01/2026. In this role, she will lead Puma's external and internal corporate communications and act as the company’s spokesperson. Anne Putz…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 426330
• Published on 14/01/26 at 12:00
©  AS Monaco FC
Ligue 1 McDonald's: Avatarz (tech, ex Rarecubes) extends as official partner of AS Monaco until 2027-28

Avatarz, a tech company specialising in digital avatars and AI-based experiences, has extended as an official partner (3rd level) of AS Monaco FC (Ligue 1 McDonald's) until 2027-28, announced the club on 13/01/2026. The initial agreement was signed in May 2023, when the company was known as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 426197
• Published on 13/01/26 at 18:00
©  Stats Perform
FIFA: Stats Perform (Opta, RunningBall) official betting data and betting streaming rights distributor

Stats Perform, an American company specialised in sports data capture and analysis via AI, has become FIFA's "official betting data and betting streaming rights distributor," announced FIFA on 12/01/2026. Stats Perform will distribute official betting data and live stream for several FIFA…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Media, Sponsors - Partners, …
• Article # 426066
• Published on 13/01/26 at 10:00
©  UEFA
UEFA: a special Champions League match ball to celebrate 25 years of partnership with adidas

adidas has unveiled a special match ball to celebrate 25 years of partnership with UEFA for the Champions League, on 12/01/2026. This ball will be used in the final two matchdays of the 2025-26 league phase of the competition (scheduled for 20-21/01 and 28/01/2026). This match ball recreates…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 426064
• Published on 13/01/26 at 09:04
©  Association of Tennis Professionals
Tennis/ATP: partnership extended with Infosys (technology) until 2028 and launch of an AI assistant

Infosys, an Indian company specialised in the provision of IT services, has extended as "digital innovation partner" of the Association of Tennis Professionals until 2028, announced the body on 12/01/2026. As part of this renewed agreement, the brand continues to rank third in theATP's…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 425996
• Published on 12/01/26 at 16:00
©  Real Betis Balompié
Real Betis Balompié: fans encouraged to use sustainable modes of transport in exchange for rewards

Real Betis Balompié (LALIGA EA Sports), via its Forever Green CSR platform, has entered into a collaboration agreement with Ciclogreen, a platform promoting sustainable mobility driven by the Urban Planning Department of the Seville (ESP) City Council, to offer rewards to fans who use…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425967
• Published on 12/01/26 at 14:00