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©  Juventus FC
Juventus FC: partnership with Stanley 1913 (drinkware) including the design of co-branded products

Stanley 1913, an American manufacturer of drinkware and food containers, has partnered with Juventus FC (Serie A Enilive) as part of a “multi-year partnership” starting from the 2025-26 season, announced the club on 04/02/2026. The collaboration will activate across Juventus’ digital and social…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 429128
• Published on 04/02/26 at 15:00
©  Premier League
Manchester City FC: Lucozade ”official sports drink partner” from the 2025-26 season

Lucozade, a British energy drink brand owned by the Japanese Suntory Group, has become the "official sports drink partner" of Manchester City FC (Premier League) as part of a "multi-year" deal from the 2025-26 season, announced the club on 03/02/2026. The agreement covers the club’s men’s, women’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 429043
• Published on 04/02/26 at 09:00
News Tank Football: elections, appointments & departures recorded in January 2026

• Cesar Garcia has been appointed vice president and general manager of Nike for the EMEA region, effective from 02/02, announced the American equipment manufacturer on 20/01/2026. • Anne Putz has been appointed senior director of corporate communications at Puma "with immediate effect,…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 428638
• Published on 03/02/26 at 18:00
©  D.R.
Germany/DFB: partnership with Two Circles to optimise sponsorship strategy

The Deutscher Fussball Bund has entered into a partnership with British data-driven consulting, sales and marketing agency Two Circles to deploy its ”KORE Sponsorship & Partner Engagement” platform, dedicated to "data-led decision-making and aimed at streamlining commercial operations," announced…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Agencies, …
• Article # 428979
• Published on 03/02/26 at 16:00
©  News Tank
Weekly News Extra (26-30/01/2026)

• FIFA has officially opened an office in Rio de Janeiro ahead of the 2027 Women's World Cup to be held in Brazil. According to the international federation, 76 employees have already been recruited, 65% of whom are women. • Manchester City FC (Premier League) have signed an agreement with real…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 428603
• Published on 30/01/26 at 18:00
©  adidas
adidas: revenues of €24.811bn in 2025, up 4.7% on 2024 (preliminary results)

adidas AG posted revenues of €24.811bn for the 2025 financial year (01/01 to 31/12/2025), up 4.7% in euros (2024: €23.683bn) and up 13% on a currency-neutral basis, announced the German equipment manufacturer, which presented its "preliminary unaudited numbers" for 2025 on 29/01/2026. The German…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 428620
• Published on 30/01/26 at 17:00
©  AC Milan
AC Milan: a partnership with Al Hammadi Holding to open a sports medicine centre in Saudi Arabia

Al Hammadi Holding, a Riyadh-based healthcare group and a hospital operator, has become an official sponsor of AC Milan (Serie A Enilive) and the club's regional partner in Saudi Arabia, announced both parties on 29/01/2026. As part of this "long-term" agreement, the two partners will create…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 428554
• Published on 30/01/26 at 15:30
©  AS Roma
Deal Tracker: AS Roma, Athletic Club, Tottenham, Valencia CF… the latest sponsorship deals in football

• Gissah, a Kuwaiti perfume brand, has become an official partner of AS Roma (Serie A Enilive) from the 2025-26 season. • Cabify, a Spanish platform for mobility solutions, has become an official sponsor of Athletic Club Bilbao (LALIGA EA Sports) and a shirt sponsor of the club's youth teams. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 428526
• Published on 30/01/26 at 14:00
©  RFEF
Spain/RFEF: El Pozo Alimentación (food) official sponsor of the Spanish national teams until 2030

ElPozo Alimentación, a Spanish food processing company, has become an official sponsor of the Spanish national teams until 2030 (five years), announced the Real Federacion Espanola de Futbol on 29/01/2026. As part of this agreement, the group will advertise several of its brands (Legado…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 428417
• Published on 29/01/26 at 18:00
©  Formula One Group
Formula 1: Standard Chartered (bank) official partner of Formula One Group from 2026

The British bank Standard Chartered has become an official partner of Formula One Group under a multi-year agreement starting with the 2026 season, announced the company that owns the rights to and organises the FIA Formula 1 World Championship on 27/01/2026. The agreement also covers F1…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Event organisers, Sponsors - Partners, …
• Article # 428102
• Published on 28/01/26 at 12:00