Sponsors & Partners: archives 2026 (page 44/54)

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©  D.R.

Deal Tracker: FC Inter Milan, Leeds United FC, Sunderland AFC… the latest sponsorship deals in football

• Willis Towers Watson, a British insurance company, has extended as official partner of FC Inter Milan (Serie A Enilive) until 2027-28. • Employment Hero, an Australian HR company, has become an official partner of Leeds United FC (Premier League) for the remainder of the 2025-26 season. …
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 433127
• Published on
©  FC Inter Milan

Serie A Enilive: Willis (insurance) extends as official partner of Inter Milan for until 2027-28

Willis Towers Watson, a British insurance company, has extended as official partner (3rd level) of FC Inter Milan (Serie A Enilive) until the end of the 2027-28 season, announced the club on 05/03/2026. The UK-based group has been working with the Milanese club since 2019 and formally became a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 433035
• Published on
©  Lega Serie A

Lega Serie A: a football pitch inaugurated in Milan (ITA) as part of EA Sports' FC Futures programme

Lega Serie A and its partner EA Sports have inaugurated a community football pitch in Milan (ITA) as part of the American video game publisher's "FC Futures" programme, announced the two organisations on 03/03/2026. "Designed to provide a safe and inclusive space, the pitch aims to increase…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 433018
• Published on
©  News Tank Football

News Tank Football: elections, appointments & departures recorded in February 2026

• David Terrier, who has been a member of the UEFA Executive Committee in an advisory capacity since May 2025 as president of FIFPRO Europe, will now sit on the committee with "the same rights and duties" as all other members of the comex, under the terms of a change to the statutes voted on at…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 433006
• Published on
©  D.R.

F1: Betway to become Formula One Group's 1st official betting operator in selected territories from 2026

Betway, a British sports betting operator based in Guernsey and Malta, has become a regional partner of Formula One Group in Europe, the Middle East, Africa, Canada and Mexico as part of a multi-year agreement from the 2026 season, announced the body on 05/03/2026. This marks F1's first…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Event organisers, Sponsors - Partners, …
• Article # 432918
• Published on
©  Inter Miami

MLS: Nu (fintech) title partner of Inter Miami's future 26,700-seat stadium from the 2026 season

Brazilian fintech Nu has entered into a title sponsorship agreement with Club Internacional de Fútbol Miami (MLS) for the club's future 26,700-seat stadium (to be inaugurated on 04/04/2026), announced the franchise on 04/03/2026. The venue will therefore be known as Nu Stadium as part of a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 432858
• Published on
©  Cádiz CF

Cádiz CF: JP Financial (bank) title sponsor of the JP Financial Stadium for five seasons (2026-2031)

JP Financial, a Spanish investment and financial planning consultancy, has entered into a strategic partnership with Cádiz CF (LALIGA Hypermotion) to become the title sponsor of the Estadio Nuevo Mirandilla (20,724 capacity) announced the club on 02/03/2026. The venue has therefore been renamed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 432718
• Published on
©  Formula One Group

Formula One Group: partnership extended with Salesforce (CRM) until 2030 and launch of an AI assistant

Salesforce, a US-based CRM software company, has extended as global partner of Formula One Group for a further five seasons (2026-2030), announced the body on 03/03/2026. Both parties have been linked since the 2022 season, under an agreement worth an estimated €27.2m per year over the 2022-2025…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Event organisers, Digital, …
• Article # 432705
• Published on
©  AS Monaco FC

Ligue 1 McDonald's: corruption investigation opened into partnership between AS Monaco and DR Congo

A preliminary investigation has been opened by the Monaco public prosecutor's office into the sponsorship agreement between AS Monaco FC (Ligue 1 McDonald's) and the Ministry of Sports and Leisure of the Democratic Republic of Congo (via its tourism brand R.D.Congo Cœur de l'Afrique), confirmed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 432621
• Published on
©  D.R.

United States: MLS to allow back-of-shirt sponsorship for franchises following the 2026 All-Star Game

The Major League Soccer will allow its franchises to market their back-of-shirt sponsorship space after the 2026 All-Star Game (to be held on 29/07), as confirmed by Carter Ladd, chief revenue officer of the MLS, in an interview with the American website Sportico on 26/02/2026. MLS jerseys will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 432407
• Published on