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©  Puma
Puma SE: Anta Sports (CHN) to acquire all 29% held by Artémis (Pinault family holding company) for €1.5bn

Anta Sports Products, a Chinese sportswear company, "has reached a share purchase agreement with Groupe Artémis, the investment company of the Pinault family, to acquire a 29.06% stake in Puma SE," announced the group based in Jinjiang (CHN) on 27/01/2026. Artemis holds a 29.06% share in Puma SE…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Employment - training, …
• Article # 428058
• Published on 27/01/26 at 18:00
©  FIFA
FIFA: Visa (payment solutions) global sponsor of the first Women's Champions Cup

Visa, an American group specialised in payment solutions, has extended its partnership with FIFA to become a global sponsor of the inaugural edition of the FIFA Women's Champions Cup, announced the international federation on 26/01/2026. "As part of its sponsorship, Visa will present the Player…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 427912
• Published on 27/01/26 at 09:00
©  NCAA
United States/university sport: uniform sponsorship authorised by the NCAA from 01/08/2026

The NCAA Division I Council has approved "a proposal that will allow Division I sports programs to place additional commercial logos or patches on uniforms, equipment and apparel for any non-NCAA championship competition (at federal level), including the regular season," announced the athletic…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Legal, Marketing - Communication, …
• Article # 427860
• Published on 26/01/26 at 17:00
©  Olympique de Marseille
Olympique de Marseille: Heiwa (air conditioning and heating) official partner from 2025-26

Heiwa, a French manufacturer of heating and air conditioning systems, has become an official partner (3rd level) of Olympique de Marseille (Ligue 1 McDonald's) from the 2025-26 season, announced the club on 26/01/2026. "This partnership is part of the club's desire to strengthen ties with local…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 427837
• Published on 26/01/26 at 15:00
©  SSC Napoli
Serie A Enilive: Dongfeng (car manufacturer) sleeve sponsor of SSC Napoli for the remainder of 2025-26

Dongfeng, a Chinese car manufacturer, has become the sleeve sponsor of SSC Napoli (Serie A Enilive) for the remainder of the 2025-26 season, announced the club on 23/01/2026. As part of the agreement, Dongfeng will also be a global partner (3rd level) of the Italian club for the 2026-2028 cycle…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 427731
• Published on 26/01/26 at 09:00
©  News Tank
Weekly News Extra (19-23/01/2026)

• FIFPRO has published a study on the impact of concussions on professional female footballers' brain function, based on a survey conducted among 68 players. • The board of directors of FC Barcelona (LALIGA EA Sports) has agreed to call elections for the club presidency on Sunday 15/03/2026. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 427687
• Published on 23/01/26 at 18:00
©  Manchester City FC
Deal Tracker: Juventus, VfB Stuttgart, Napoli, Manchester City… the latest sponsorship deals in football

• UniCredit, an Italian bank, has become an official partner of Juventus FC (Serie A Enilive) from 2025-26. • ACC Group, a German fintech specialised in AI technology, has become an official partner of VfB Stuttgart (Bundesliga) for three seasons (2025-2028). • IT Centric, an Italian software…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 427664
• Published on 23/01/26 at 15:00
©  Puma
Olympique de Marseille: fans invited to design the 2027-28 Puma third kit using an AI platform

Olympique de Marseille (Ligue 1 McDonald's) and its German equipment supplier Puma have launched an AI platform for fans to create the 2027-28 third kit, announced the two parties on 23/01/2026. Fans must use a short text prompt and customisation tools to create a kit on the platform, named…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 427581
• Published on 23/01/26 at 11:00
©  FIFA
FIFA: Kynisca, Michele Kang's multi-team company, presenting partner of the first Women's Champions Cup

Kynisca Sports International Ltd, a company founded by American businesswoman Michele Kang, has become the presenting partner of the inaugural edition of the FIFA Women's Champions Cup, announced the international federation on 22/01/2026. The new competition, with the 2026 final phase…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 427521
• Published on 22/01/26 at 17:15
©  Real Madrid CF
Deloitte Money League 2026: Real, Barça and Bayern top in terms of commercial revenue, PSG in 6th place

Real Madrid CF (LALIGA EA Sports) is the club that generated the most commercial revenue (sponsorship, merchandising and other commercial operations) in 2024-25, with a total of €594m, according to the Football Money League 2026 figures, published by the UK branch of the audit and consultancy firm…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 427459
• Published on 22/01/26 at 13:30