Sponsors & Partners: archives 2026 (page 39/54)

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BasicNet (Kappa): stable turnover of €415.8m in 2025, €47.3m in sponsorship and media spend

BasicNet, an Italian distributor and parent company of equipment manufacturer Kappa, has recorded revenues of €415.75m for the 2025 financial year (01/01 to 31/12/2025), up 1.6% on 2024 (€409.16m), the group announced upon publication of its preliminary results on 26/03/2026. • The group's…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 436750
• Published on 03/04/26 at 17:00

Ligue 1 McDonald's: adidas extends as equipment supplier of Paris FC for eight seasons (2026-2034)

adidas has extended as equipment supplier of Paris FC (Ligue 1 McDonald's) for a further eight seasons, i.e. for the 2026-2034 cycle, the club announced on 03/04/2026. This partnership renewal was made official on 01/04 during a special event held at Stade Déjerine (Paris, FRA), home to Paris…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 436714
• Published on 03/04/26 at 14:00

2026 World Cup: ADI Predictstreet becomes FIFA's 1^st official partner for the prediction market category

ADI Predictstreet, a blockchain predictive market platform developed by the UAE-based group ADI Chain, has become the first official partner in FIFA’s history for the prediction market category for the 2026 World Cup, the international federation announced on 03/04/2026. The platform, which is…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 436684
• Published on 03/04/26 at 12:00

Ligue 1 McDonald's: Whoop (sports technology) official partner of Paris Saint-Germain until 2028-29

Whoop, an American company specialising in sports technology, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29, the club announced on 02/04/2026. The agreement covers the club's men's and women's (Arkema Première Ligue) teams. Under this partnership…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 436576
• Published on 03/04/26 at 10:00

2026 World Cup: partnership with Lego activated via a campaign with Messi, Ronaldo, Mbappé and Vinicius

Danish construction toy company Lego is activating its partnership with FIFA and unveiling a video campaign for the 2026 World Cup featuring international players Lionel Messi (ARG), Cristiano Ronaldo (POR), Kylian Mbappé (FRA) and Vinicius Junior (BRE), on 02/04/2026. This commercial, shared…

Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 436595
• Published on 02/04/26 at 17:00

Sponsorship: LALIGA, 1^st European league to partner with Polymarket (prediction) in the US and Canada

LALIGA has become the first European sports league to partner with Polymarket, a blockchain-based prediction platform that allows users to bet on future events, on 02/04/2026. This multi-year agreement covers the United States and Canada. Under this partnership, Polymarket will benefit from…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, International development, …
• Article # 436558
• Published on 02/04/26 at 16:00

Bundesliga: AB InBev to replace Bitburger as official beer partner of Bayer 04 Leverkusen (2026-2031)

Belgian brewer AB InBev is to become the "official beer partner" of Bayer 04 Leverkusen (Bundesliga) for five seasons (2026-2031), the club announced on 31/03/2026. As part of this partnership, the group will primarily promote its Anheuser Busch brand, as well as its German brands Beck's and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 436375
• Published on 02/04/26 at 10:00

News Tank Football: elections, appointments & departures recorded in March 2026

• Joan Laporta, president of FC Barcelona (LALIGA EA Sports) from 2003 to 2010 and since March 2021, has been re-elected until 2031 in elections held on 15/03/2026. • Daniel McEwan, director of partnerships at Chelsea FC (Premier League) since January 2025, has left the club, he announced on…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 436270
• Published on 01/04/26 at 18:00

Intersport: a turnover of €14.1bn in 2025, up slightly on 2024 (€14bn; +1.2%)

Intersport has posted a turnover of €14.1bn for the 2025 financial year, up 1.2% (on a currency‑neutral basis) on 2024 (€14bn), the Swiss sporting goods retail group announced on 31/03/2026. These results are driven by Intersport network's of 5,260 stores in 40 countries (compared with 5,464…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 436347
• Published on 01/04/26 at 16:00

The FA: PepsiCo (beverages) official sponsor of England men's and women's national teams until 2030

The American food group PepsiCo, via its Pepsi Max beverage brand, has become the "official soft drinks partner" of England men's and women's national teams as part of a four-year agreement (2026-2030), the FA announced on 30/03/2026. "The partnership will come to life through a multi-channel…

Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 436232
• Published on 01/04/26 at 11:00