Sponsors & Partners: archives 2026 (page 38/54)

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Puma: James Carnes (ex adidas) appointed senior vice president in charge of creative direction

James Carnes has been appointed senior vice president in charge of creative direction at Puma "effective immediately," the German sports equipment manufacturer announced on 13/04/2026. Reporting to Maria Valdes, chief brand officer (since 27/10/2025), he is responsible for "directly overseing…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 437628
• Published on 13/04/26 at 18:00

Ligue 1 McDonald's: sponsorship accounts for 25.3% (€734m) of clubs’ revenue in 2024-25 (DNCG)

Sponsorship revenue generated by the 18 Ligue 1 McDonald’s clubs for the 2024-25 season totalled €734m, up 2.1% on the 2023-24 campaign (€719m), according to the DNCG report dedicated to the individual accounts of Ligue 1 and Ligue 2 clubs published by the Ligue de Football Professionnel on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 437552
• Published on 13/04/26 at 12:00

Weekly News Extra (06-10/04/2026)

• LALIGA is appealing against the decision of the Labour Chamber of the National High Court regarding the delayed kick-off of the 2025-26 LALIGA EA Sports Matchday 9 fixtures, which was initiated by the Spanish Footballers’ Association to challenge the Spanish league’s decision to schedule the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 437464
• Published on 10/04/26 at 18:00

Deal Tracker: Como 107, Real Betis, Olympique de Marseille… the latest sponsorship deals in football

• Harvey, an American AI platform specialising in legal services, has become an official partner of VfB Stuttgart (Bundesliga) as part of a multi-year agreement. This follows recent deals signed with Paris Saint-Germain (Ligue 1 McDonald's) and Fulham FC (Premier League). • Swiss watchmaker…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 437418
• Published on 10/04/26 at 12:30

UEFA: exclusive negotiations with Nike for official match balls of men’s club competitions (2027-2031)

Nike has entered into exclusive negotiations with UC3 to become the official match ball supplier for UEFA men’s club competitions for the 2027-2031 cycle (four seasons), the joint venture between UEFA and European Football Clubs (EFC) announced on 09/04/2026. Regarding the Champions League, the…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, International authorities, …
• Article # 437313
• Published on 09/04/26 at 18:00

Sponsorship: Harvey enters into 3^rd sports partnership with VfB Stuttgart after deals with Fulham and PSG

Harvey, an American AI platform specialising in legal services, has become an official partner of VfB Stuttgart (Bundesliga) as part of a multi-year agreement, the club announced on 07/04/2026. Under this partnership, Harvey will benefit from brand visibility at the MHPArena (60,449 capacity…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 437139
• Published on 09/04/26 at 12:00

FIFA: partnership with Fanatics Fest NYC (16-19/07/2026) to offer activities around the 2026 World Cup

FIFA has partnered with Fanatics Fest NYC, a sports festival organised by the events division of the Fanatics group, with the 2026 edition set to take place at the Javits Center in New York (USA) from 16 to 19/07, on the weekend of the 2026 World Cup final, the international federation announced…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Event organisers, Sponsors - Partners, …
• Article # 437000
• Published on 08/04/26 at 13:00

Decathlon: global turnover of €16.8bn (+5.6%) in 2025, including €4.84bn generated in France (+1.8%)

Decathlon posted total revenue of €16.8bn for the 2025 financial year (01/01 to 31/12/2025), up 5.6% on 2024 (€15.6bn) in the 2025 financial year (1 January to 31 December 2025), an increase of 5.6% compared with 2024, the French sports goods design, production and distribution group announced on…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 436885
• Published on 07/04/26 at 15:00

Weekly News Extra (30/03-03/04/2026)

• Jürgen Eissmann has been appointed CEO of DFB Euro GmbH, the company responsible for organising the Women's Euro 2029. • "Euro 2032 is scheduled (in Italy and Turkey) and will take place, of that there is no doubt. I just hope that the infrastructure (in Italy) will be ready. If that’s not the…

Deal Tracker: The FA, FIFA, Newcastle United, PSG… the latest sponsorship deals in football

• The American food group PepsiCo, via its Pepsi Max beverage brand, has become the "official soft drinks partner" of England men's and women's national teams until 2030. • Paris Saunt-Germain (Ligue 1 McDonald's) has two news official partners : Harvey, an IA platform specialising in legal…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 436754
• Published on 03/04/26 at 17:30