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©  Fédération Française de Football
Deal Tracker: RFEF, Major League Soccer, Leipzig, FFF… the latest sponsorship deals in football

• Unilever, a group specialised in fast-moving consumer goods, has become a sponsor of the Spanish men's and women's national teams under a two-year agreement with the RFEF, covering the 2026 World Cup and the Women's World Cup 2027. • Major League Soccer has extended its existing agreement with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 431344
• Published on 20/02/26 at 13:00
©  Athletic Club Bilbao
LALIGA EA Sports: Digi (telecoms) extends as back shirt sponsor of Athletic Club Bilbao (2026-2028)

The Romanian telecommunications operator Digi has extended as back shirt sponsor of Athletic Club Bilbao (LALIGA EA Sports) for an additional two seasons (2026-2028), announced the club on 16/02/2026. Digi, which has been feature on the club's shirt since the 2022-23 season, will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 431248
• Published on 19/02/26 at 18:00
©  SC Freiburg
SC Freiburg: sleeve sponsor Lexware (softwares) to become main shirt sponsor from the 2026-27 season

Lexware, a German software editor, has extended its partnership with SC Freiburg (Bundesliga) to become its main shirt sponsor from the 2026-27 season, announced the club on 19/02/2026. The brand initially became a partner and the sleeve sponsor of the German club in 2023-24, and has been the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 431169
• Published on 19/02/26 at 16:30
©  Juventus FC
Serie A Enilive: Heineken (beer) official partner of Juventus FC from 2025-26

Dutch beer brand Heineken has become an official partner of Juventus FC (Serie A Enilive) as part of a multi-year agreement from the 2025-26 season, announced the club on 19/02/2026. The brewing company, which ranks third in the Italian club's sponsorship hierarchy, will display its logo at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 431158
• Published on 19/02/26 at 12:00
©  Club Atlético de Madrid
Atlético de Madrid: strategic partnership with HEP (tech) to implement AI solutions at the Metropolitano

Club Atlético de Madrid (LALIGA EA Sports) have entered into a strategic partnership with American technology company Hewlett Packard Enterprise (HPE) to implement AI solutions at part of a modernisation plan of the Riyadh Air Metropolitano (70,460 capacity), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 430720
• Published on 17/02/26 at 10:00
©  Betclic Group
Cyberharassment: binding measures introduced by Betclic to protect athletes and referees

Betclic Group has activated its partnerships with French sports federations (FFF, FFR, FFHandball and FFVolley) and leagues (LNB, LNR and LNV), with the support of the French Tennis Federation (FFT), to deploy "an unprecedented set of measures to combat the cyberharassment of athletes, referees…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Authorities, Sponsors - Partners, …
• Article # 430727
• Published on 16/02/26 at 18:00
©  D.R.
Asics: global sales of €4.4bn (+19.5%) in 2025, including a record €1.2bn in the EMEA market (+18.4%)

The Asics group posted sales of ¥810.9bn (€4.412bn) for the financial year 2025 (01/01 to 31/12/2025), up 19.5% (in yen) compared to 2024 (¥678.5bn/€4.1bn), announced the Japanese equipment manufacturer on 13/02/2026. Asics' operating result rose by 42.4% to ¥142.5bn (€775.4m) over the period…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 430645
• Published on 16/02/26 at 14:00
©  News Tank
Weekly News Extra (09-13/02/2026)

• UEFA's 55 national associations members will now vote every year to elect the best male and female referees of the season, based on a shortlist of five names drawn up by the European Confederation's Refereeing Committee. • Joan Laporta, president of FC Barcelona (LALIGA EA Sports), and part of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 430514
• Published on 13/02/26 at 18:15
©  Manchester City FC
Manchester City FC: partnership extended with Revolut (fintech) to include back shirt visibility

Revolut, a British banking and financial services fintech company, has extended its partnership with Manchester City FC (Premier League) to include new visibility assets, including back shirt sponsorship for the men's team's Emirates FA Cup matches, announced the club on 13/02/2026. The brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 430432
• Published on 13/02/26 at 16:00
©  Tottenham Hotspur FC
Deal Tracker: Tottenham, Bayern, Real Sociedad, Udinese Calcio… the latest sponsorship deals in football

• Infinox, a British trading platform, has become an official partner of Tottenham Hotspur FC (Premier League) from 2025-26. • IMQ, an Italian insurance company, has extended as official partner of Real Sociedad (LALIGA EA Sports) until 2026-27. • Viessmann, a German manufacturer of heating…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 430481
• Published on 13/02/26 at 13:00