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©  FIFA
FIFA: a series of AI-powered innovations developed with technology partner Lenovo for the 2026 World Cup

FIFA and Lenovo, a Chinese electronics group (telephones, televisions, computers), have unveiled a series of technological innovations driven by artificial intelligence (AI) designed to "enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement" ahead…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 425431
• Published on 07/01/26 at 14:40
©  Olympique de Marseille
Ligue 1 McDonald's: Ebury (fintech) official supplier of Olympique de Marseille from 2025-26

Ebury, a UK fintech offering financial solutions for businesses, has become an official supplier (4th level) of Olympique de Marseille (Ligue 1 McDonald's) from the 2025-26 season, announced the club on 07/01/2026. This agreement comes as the British company is opening an office in Marseille…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425396
• Published on 07/01/26 at 11:00
©  FIFA
FIFA: Marriott Bonvoy (hotels) official supporter of the 2026 World Cup in North America

The American hospitality group Mariott, via its loyalty programme Mariott Bonvoy, has become an official supporter of the 2026 World Cup in North America, announced FIFA on 06/01/2026. The competition is to be held in the United States, Canada and Mexico from 11/06 to 19/07/2026. As part of…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 425370
• Published on 07/01/26 at 10:00
©  IBM
Tennis: IBM extends partnership with Wimbledon to accelerate the tournament's digital transformation

IBM, an American company specialised in software, hardware and IT services, has extended as "official AI, cloud and digital transformation partner" of Wimbledon (Grand Slam) from 2026, announced the group on 06/01/2026. A partner of the British tournament since 1990, IBM contributed to the…
Domain(s): Sponsors & Partners
• Category(ies): Event organisers, Sponsors - Partners, Digital, …
• Article # 425327
• Published on 06/01/26 at 18:00
©  D.R.
France: Paris La Défense Arena acquired by US group Live Nation Entertainment from Ovalto

Ovalto, a group founded by Jacky Lorenzetti (owner of Racing 92, which plays in Top 14), has announced the sale of Paris La Défense Arena (Nanterre, FRA) to Live Nation Entertainment, an American event production and promotion company, on 06/01/2026. Completion of the transaction is subject to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Event organisers, Ticketing, …
• Article # 425279
• Published on 06/01/26 at 17:30
©  Liverpool FC
Liverpool FC: a partnership with Old School (clothing) to open standalone stores across South Africa

Liverpool FC (Premier League) have entered into a five-year (2025-2030) partnership with Old School, a South African apparel brand, "to launch the club's first official standalone stores on the continent," announced both parties on 06/01/2026. As part of this agreement, both partners will offer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 425300
• Published on 06/01/26 at 15:40
©  Paris Saint-Germain
Paris Saint-Germain: a partnership with Zing Coach (AI) to offer fans personalised training sessions

Zing Coach, a fitness app offering personalised training via AI, has become an official partner (3rd level) of Paris Saint-Germain (Ligue 1 McDonald's) until 2026-27, announced the club on 06/01/2026. As part of this agreement, the two partners will offer Parisian fans training programmes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425231
• Published on 06/01/26 at 11:00
©  Paris Saint-Germain
Deal Tracker: PSG, Real Madrid, FC Barcelona, Real Betis.. the latest sponsorship deals in football

• Beyond Developments, a real estate developer based in the United Arab Emirates, has become the sleeve sponsor of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29. • Roborock, a Chinese vacuum cleaner manufacturer, has become a global partner of Real Madrid CF (LALIGA EA Sports) for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 425077
• Published on 05/01/26 at 14:00
©  News Tank
Weekly News Extra (26/12/2025-02/01/2026)

• FIFA and Dubai Sports Council have signed a Memorandum of Understanding stipulating that a new annual world football awards event will be held in the emirate from 2026 onwards. • Club Atlético de Madrid (LALIGA EA Sports) welcomed more than 2.6 million spectators at the Riyadh Air Metropolitano…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Associations, Clubs, …
• Article # 424955
• Published on 02/01/26 at 17:15
©  Paris Saint-Germain
Ligue 1 McDonald's: Beyond Developments (real estate, UAE) sleeve sponsor of Paris SG until 2028-29

Beyond Developments, a ”real estate developer” based in the United Arab Emirates, has become a premium partner (2nd level) of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29 (four seasons), announced the club on 02/01/2026. The company, which was founded in 2024 and is specialised in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 424939
• Published on 02/01/26 at 15:00