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Lay's crisp brand remain partner of Ukrainian premier league in 2013-14

The Lay's crisp brand, which belongs to the American group PepsiCo, are to remain a partner of the Ukrainian premier league in 2013-14, announced the company, on the 25/11/2013. The brand have been a sponsor of the championship since the 2012-13 season.Lay's also sponsor several footballers…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 12112
• Published on 27/11/13 at 17:30
©  Puma
World Cup 2014: Puma release "Ghost of 1950" to celebrate Uruguay's qualification

German kit supplier Puma have unveiled a viral video to celebrate the qualification of Uruguay for the 2014 World Cup, following a 0-0 draw against Jordan, on the 20/11/2013 (Uruguay beat Jordan 5-0 away, on the 13/11/2013).The commercial, directed by the Notable agency, and produced by Metropolis…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12103
• Published on 27/11/13 at 17:15
Ticketing: forum dedicated to professionals in London on the 18 and 19/03/2014

The second edition of the Ticketing Technology Forum will be held at the Hilton Hotel in Wembley (London) on the 18 and 19/03/2014. On day one, the trade show, which is dedicated to professionals in the ticketing industry, will focus on products launched during the year 2013 through live…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Digital, Stadiums
• Article # 12094
• Published on 27/11/13 at 17:00
©  NIKE
Brazil: Nike present Brazil's new shirt for 2014 World Cup

Nike have unveiled the Brazilian team's new shirt for the 2014 World Cup 2014, on the 24/11/2013. The kit will be worn for the first time in a friendly match against South Africa in Johannesburg on the 05/03/2014."The Brazilian home kit is like a national flag; it symbolises the country and its…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 12101
• Published on 27/11/13 at 16:45
HTC launch "FootballFeed" Android app for Champions League and Europa League

HTC, the Taiwanese manufacturer specialising in smartphones and digital tablets, have launched "FootballFeed", an application dedicated to the Champions League and Europa League, on the 26/11/2013. The tool allows users to follow minute by minute news of both competitions directly on their Android…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication
• Article # 12090
• Published on 27/11/13 at 16:30
©  D.R.
Hong Kong: beIN Sport acquire Euro 2016 broadcast rights

Qatari pay-TV group beIN Sport have acquired the broadcast rights in Hong Kong for TV, Internet and mobile devices for Euro 2016 (in France, from 10/06 to 10/07/2016), the company said, on the 26/11/2013.The broadcasting rights, which were acquired from CAA Eleven, the Swiss company that have…
Domain(s): Media
• Category(ies): Agencies
• Article # 12082
• Published on 27/11/13 at 16:00
©  D.R.
Third-party ownership involves almost 1,100 players in Europe (KPMG)

Third-party ownership involves all or part of the transfer rights of nearly 1,100 players currently playing in Europe, according to a forthcoming report from the Spanish office of auditor KPMG Europe LLP, indicated Bloomberg on the 20/11/2013.The study was conducted by KPMG Asesores SL for the ECA…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 12067
• Published on 26/11/13 at 19:10
©  FIFA
Adidas: CEO Herbert Hainer plans to rejuvenate the group's board

"We do not need revolutionary change, but I want to prepare Adidas for a new generation," said Herbert Hainer, CEO of Adidas, on the 22/11/2013. The objective of the leader is to gradually rejuvenate the group's board.In spring 2014, Herbert Hainer will start working on Adidas' new strategic plan…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 12054
• Published on 26/11/13 at 18:30
©  BWIN
Bwin offering users chance to attend their partners' matches

Online betting platform Bwin have published a series of videos immortalising some of the goals scored throughout the history of their partner clubs (Olympique de Marseille, Juventus, Real Madrid, Bayern Munich and RSC Anderlecht), on the 21/11/2013. The films were animated by artist Peter Strain…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 12063
• Published on 26/11/13 at 18:00
©  FIFA
FIFA: 2013 report on the fight against match-fixing considered a success

FIFA (Fédération Internationale de Football Association) are considering their fight against match-fixing for the year 2013 a success, indicated German Ralf Mutschke, Director of Security for the international body, on the 25/11/2013."We are seeing more and more positive reactions. The first signs…
Domain(s): Public Authorities & Regulations
• Category(ies): Betting
• Article # 12060
• Published on 26/11/13 at 17:15