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Hong Kong: Letv concludes sublicensing agreement with Now TV for the Premier League in 2016-19

The Chinese internet and mobile streaming platform Letv has concluded a sublicensing agreement with the Hong Kong broadcaster Now TV for the broadcast rights, in Hong Kong, to the Premier League during the 2016-2019 cycle, on 25/09/2015.Now TV, who holds the broadcasting rights, in Hong Kong, to…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 52703
• Published on 01/10/15 at 10:55
©  D.R.
Spain: BBVA (bank) launches a platform with LaLiga dedicated to derbies

The Spanish bank BBVA, the title sponsor and partner of LaLiga since 2006, has launched an activation with the Spanish league for the "Derbis Sin Empate" (Derbies without Draws) promotion, which offers fans the opportunity to win prizes and participate in games on the dedicated platform…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 52661
• Published on 01/10/15 at 10:27