Archives 2020 (page 55/283)

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Premier League: Expedia (travel operator), sleeve sponsor of Liverpool FC from 2020-21

Expedia Group, an American online travel booking group (flights, accommodation, car rentals, etc.), has become a partner and sleeve sponsor of Liverpool FC (Premier League) as part of a "multi-year agreement" from 2020-21, announced the club on 17/10/2020. Expedia has the status of official…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196533
• Published on 19/10/20 at 12:20

Serie A TIM: Gatorade (sports drinks) renews as a partner of FC Inter Milan until 2022

Gatorade, a sports drinks brand of the US group PepsiCo, has renewed its partnership with FC Internazionale Milano "for the third consecutive year (until the end of 2020-21)," announced the Italian club on 16/10/2020. "As the club's official sports drink, Gatorade will once again have the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 196502
• Published on 19/10/20 at 11:30

Ligue 1 Uber Eats: Caisse d'Épargne (bank) extends as socks sponsor of Dijon FCO (2020-2025)

The Caisse d'Epargne Bourgogne Franche-Comté, a regional subsidiary of the French banking group, has extended its partnership with Dijon FCO (Ligue 1 Uber Eats) for an additional five seasons (2020-2025), announced the club on 15/10/2020. As the club's main partner (first level), Caisse…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196491
• Published on 19/10/20 at 10:59

Financial Fair Play: O. Marseille will appeal UEFA sanctions at the Court of Arbitration for Sport

Olympique de Marseille (Ligue 1 Uber Eats) will appeal to the Court of Arbitration for Sport (CAS) against the sanctions from UEFA as part of its regulations on Financial Fair Play, announced Jacques-Henri Eyraud, president of OM, on 15/10/2020. "The club (Olympique de Marseille) has been…

Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal
• Article # 196490
• Published on 19/10/20 at 10:30

FIFA: Compliance Handbook (October 2020)

The FIFA Compliance Handbook is a document for national member associations and other stakeholders, detailing the basic principles of compliance as well as the "benefits of implementing compliance guidelines," according to the International Federation following the third FIFA Compliance Summit…

Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 196485
• Published on 19/10/20 at 09:55

ATP: Tennis Channel acquires broadcasting rights in the USA from 2021

Tennis Channel has acquired from the Association of Tennis Professionals (ATP) the exclusive broadcasting rights for men's tennis competitions in the United States "as part of a multiyear television and digital rights agreement that begins in 2021," announced the American pay-TV channel on…

Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 196085
• Published on 16/10/20 at 17:39

2020-21 Bundesliga: equipment suppliers, shirt sponsors, sleeve sponsors and stadium naming partners

Please find below the equipment suppliers, main shirt sponsors, sleeve sponsors stadium naming partners of the 18 Bundesliga clubs for the 2020-21 season. This information is updated daily. You can also find a list of sponsorship agreements, equipment suppliers and shirt sponsors of other clubs…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196257
• Published on 16/10/20 at 17:00

LFP TV rights: loan of €120m validated by LFP board of directors and formal notice to Mediapro

The board of directors of the LFP validated the loan of €120m contracted by the League to compensate for the non-payment of Mediapro (October 2020 amount of approximately €140m), during a meeting on 15/10/2020, reported the French sports media L'Équipe the next day. This solution must be…

Domain(s): Public Authorities & Regulations, Media
• Category(ies): Authorities, Agencies, Finance, …
• Article # 196401
• Published on 16/10/20 at 15:15

Premier League: Project Big Picture dropped, £50m offered to the EFL for 3^rd and 4^th division clubs

"All 20 Premier League clubs today unanimously agreed that 'Project Big Picture' will not be endorsed or pursued by the Premier League, or The Football Association," announced the English league on 14/10/2020. On 11/10/2020, an article in the Daily Telegraph reported on "Project Big Picture"…

Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 196384
• Published on 16/10/20 at 14:40

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 196388
• Published on 16/10/20 at 14:05