Archives January, 2026 (page 18/21)

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Paris FC: a ”sensory room” dedicated to children with cognitive disorders at Stade Jean-Bouin

Paris FC (Ligue 1 McDonald's) has opened a ”sensory room” dedicated to young supporters with cognitive and neurodiverse conditions (hypersensitivity to noise, to crowds, etc.) since the start of the 2025-26 season at Stade Jean-Bouin (20,000 seats, Paris 16^th arrondissement), announced the club on…

Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 425497
• Published on 08/01/26 at 10:00

TotalEnergies AFCON 2025: a competition used as a strategic testing ground for African football

Since the opening match of the competition on 21/12/2025, the TotalEnergies AFCON 2025 Technical Study Group's (TSG) mission has been to "observe, dissect, and evaluate every match with methodical precision," said the Confederation of African Football on 07/01/2026. Headed by Jaida Zaikaria…

Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Game - pitch, Legal, …
• Article # 425490
• Published on 08/01/26 at 09:00

TotalEnergies AFCON 2025: a peak of 690,000 viewers for Algeria - DR Congo on beIN SPORTS in France

Algeria - Democratic Republic of Congo (1-0 after extra time), Round of 16 of the TotalEnergies AFCON 2025, drew an average of 377,000 viewers, with a peak of 690,000 on the pay-TV channel beIN SPORTS 1 in France, on Tuesday 06/01/2026 (kick-off at 17:00 CET), according to data from the audience…

Domain(s): Media
• Category(ies): Media, Media Audiences, France
• Article # 425499
• Published on 07/01/26 at 18:20

SL Benfica: opening of the "1904 Benfica Hotel" at the club's former headquarters in Lisbon

SL Benfica (Liga Portugal Betclic) has inaugurated the "1904 Benfica Hotel" in its former headquarters in Rua do Jardim do Regedor, in the centre of Lisbon (Portugal), on 06/01/2026. The infrastructure, renovated with the agreement of the City Council, is named after the year in which the…

Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 425481
• Published on 07/01/26 at 17:50

2025-26 NFL regular season: 18.7 million viewers on average in the USA, a record since 1989

The 2025-26 NFL regular-season games drew an average audience of 18.7 million viewers in the United States, a record since 1989 (19 million), according to data compiled by the American institute Nielsen in January 2026. This figure is 6.8% up on 2024-25 (17.5 million). In 2025, NFL games…

Domain(s): Media
• Category(ies): Professional leagues, Media, Media Audiences, …
• Article # 425469
• Published on 07/01/26 at 17:00

WSL Football: Mercedes-Benz official sponsor from 2025-26 & presenting partner of 1^st ever play-off match

Mercedes-Benz, a German car manufacturer, has become an official partner of WSL Football as part of a multi-year deal from the 2025-26 season, announced the commercial company in charge of organising England's top two women's divisions on 07/01/2026. As part of this agreement, the brand will…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 425466
• Published on 07/01/26 at 16:00

FIFA: a series of AI-powered innovations developed with technology partner Lenovo for the 2026 World Cup

FIFA and Lenovo, a Chinese electronics group (telephones, televisions, computers), have unveiled a series of technological innovations driven by artificial intelligence (AI) designed to "enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement" ahead…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 425431
• Published on 07/01/26 at 14:40

LFP/2026 Trophée des Champions: 48 broadcasters in 154 territories

Paris Saint-Germain (2024-25 Ligue 1 McDonald's champion and 2024-25 Crédit Agricole Coupe de France winner) - Olympique de Marseille (2024-25 Ligue 1 McDonald's runner-up), the 2026 Trophée des Champions will be broadcast in 154 territories by 48 international broadcasters on Thursday 08/01/2026…

Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 425410
• Published on 07/01/26 at 13:00

EASE: "A year characterised by extensive dialogue, cooperation and engagement" (2025 activity report)

The EASE 2025 Activity Report "highlights a year characterised by extensive dialogue, cooperation and engagement across the European sports movement," announced the European Association of Sport Employers upon the presentation of the document on 06/01/2026. "Throughout 2025, EASE strengthened…

Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Social partners, Employment - training, …
• Article # 425401
• Published on 07/01/26 at 12:00

Ligue 1 McDonald's: Ebury (fintech) official supplier of Olympique de Marseille from 2025-26

Ebury, a UK fintech offering financial solutions for businesses, has become an official supplier (4^th level) of Olympique de Marseille (Ligue 1 McDonald's) from the 2025-26 season, announced the club on 07/01/2026. This agreement comes as the British company is opening an office in Marseille…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425396
• Published on 07/01/26 at 11:00