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©  Real Betis Balompié
Real Betis Balompié: 55,474 season ticket holders from 2025-26 (out of 57,000) renewed for 2026-27 (97%)

Of the 57,000 season-ticket holders in the 2025-26 season, 55,474 have renewed their season tickets for Real Betis Balompié’s (LALIGA EA Sports) 2026-27 home matches at Estadio Olímpico de La Cartuja (Seville, Spain), representing a 97.3% renewal rate, the club announced on 15 July 2026. The…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Stadiums, …
• Article # 448467
• Published on 16/07/26 at 16:30
©  Paris SG
Paris SG: over 33,000 visitors across the 7 destinations in the 1st season of "Ici C’est Paris La Maison"

"Ici C’est Paris La Maison," a travelling pop-up space dedicated to Paris Saint-Germain (Ligue 1 McDonald's), within which a series of activities combining sport, culture and lifestyle are offered over several days, has welcomed more than 33,000 visitors in total across the seven destinations…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Activation, …
• Article # 448190
• Published on 16/07/26 at 10:00
©  Atalanta BC
Atalanta BC: 2026-27 season ticket prices between €360 and €1,760

Atalanta BC have launched their 2026-27 season ticket campaign, covering the 19 Serie A Enilive home matches and the club’s first Coppa Italia Frecciarossa home fixture at the New Balance Arena (24,950-capacity), with prices ranging from €360 to €1,760 (excluding discounts and hospitality), the…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 448196
• Published on 16/07/26 at 09:00
©  Sunderland AFC
Premier League / Sunderland AFC: launch of Black Cats Membership, a new programme from the 2026-27 season

Sunderland AFC (Premier League) has launched "Black Cats Membership", a new programme "designed to bring every supporter closer to the club, wherever in the world they follow from," the club announced on 14 July 2026. This initiative comes as Sunderland—promoted to the Premier League for the…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 448297
• Published on 15/07/26 at 15:00
©  ACF Fiorentina
ACF Fiorentina: 2026-27 season ticket prices rise slightly, between €365 and €3,364

ACF Fiorentina have launched their 2026-27 season ticket campaign for the 19 Serie A Enilive home matches at the Stadio Artemio Franchi in Florence (Italy), with prices ranging from €365 to €3,364 (excluding discounts), slightly up from €350 to €3,226 in 2025-26, on 13 July 2026. The renewal…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 448187
• Published on 15/07/26 at 12:00
©  Paris SG
Paris SG: launch of the Campus PSG Tour, offering tours of the training centre from 16 to 21 July 2026

Paris Saint-Germain (Ligue 1 McDonald's) have launched the “Campus PSG Tour,” giving supporters the opportunity to visit their training centre in Poissy (Yvelines) for the first time, from 16 to 21 July, the club announced on 13 July 2026. A one-hour guided tour in French will allow fans to…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, France
• Article # 448167
• Published on 15/07/26 at 10:00
©  Como 1907
Como 1907: “Business on the Lake” event to be held on 28-29 July, immediately after “Data on the Lake”

Como 1907 (Serie A Enilive) will organise “Business on the Lake,” an event that will "bring together executives, professionals, investors and innovators from football and the sports industry for two days of discussion, inspiration and networking," on 28 and 29 July 2026, the club announced on 11…
Domain(s): Clubs
• Category(ies): Clubs, International development, Marketing - Communication, …
• Article # 448123
• Published on 13/07/26 at 14:00
©  AC Milan
AC Milan: 2026-27 season ticket prices unchanged, between €300 and €3,700

AC Milan (Serie A Enilive) have launched their 2026-27 season ticket campaign for matches at Stadio Giuseppe Meazza (75,725 capacity), with prices unchanged from 2025-26, ranging from €300 to €3,700 (excluding discounts), on 7 July 2026. The Lombardy club, which had 36,000 season ticket holders…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 448052
• Published on 13/07/26 at 09:00
©  News Tank
Weekly News Extra (6 to 10 July 2026)

• FIFA surpassed the 50 million attendance mark at FIFA World Cup matches since the inaugural tournament in 1930 during the Spain - Portugal match (1-0) on 6 July 2026. • Paris Saint-Germain (Ligue 1 McDonald's) has announced a 67% increase in sales of its new 2026-27 away kit compared to the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 448031
• Published on 10/07/26 at 18:30
©  Inter Milan
FC Inter Milan: club-branded tram launched ahead of Hong Kong Football Festival

FC Inter Milan (Serie A Enilive) has launched a branding campaign by wrapping Hong Kong’s iconic “Ding Ding” tram in the club’s colours as part of its participation in the 2026 Hong Kong Football Festival, the club announced on 10 July 2026. From 9 July to 3 August, the tram, described by the…
Domain(s): Clubs
• Category(ies): Clubs, Activation, International development, …
• Article # 447968
• Published on 10/07/26 at 14:21