e-Think Sport 2021: Olympique de Marseille and Twitch present their partnership on 28/01/2021
"With Twitch, we try to connect with a younger and more digitally active audience. Football and OM have quickly become highly sought and interactive themes on the platform. It makes sense to try to participate with creativity on a platform strongly focused on the interactive live experience," said Hervé Philippe, chief marketing & media director at Olympique de Marseille (Ligue 1 Uber Eats ), to News Tank Football on 20/01/2021.
Hervé Philippe will speak, along with Farhan Ahmed, strategic partnership director at Twitch, on Thursday 28/01/2021, during the final morning of e-Think Sport 2021 devoted to "media" in an discussion, between 10:30 and 10:55 CET, focusing on the partnership between Amazon's platform and the Ligue 1 club, a reinforced agreement on the creation of new and original content, signed on 30/10/2020.
Olympique de Marseille launched its Twitch channel for the broadcast of two pre-season matches on the video game streaming platform in July 2020. It was the first time that a French club had broadcast a match on the platform.
"Twitch is live interactive entertainment which drives deep and meaningful interactions and creates community around the content. Sports is a key focus area for us, it's part of a content area that has quadrupled its viewership pretty organically over the last few years. Our role is to support that growth and ensure Twitch is the best place for superfans to find the community they love. We have a number of football clubs as partners and we help them understand how to use Twitch to engage their community. Each club has its own channel and is the owner of its content," said Farhan Ahmed.
To register for the session click here
- To find the complete e-Think Sport 2021 programme click here
Strategic Partnerships Director @ Twitch
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Chief marketing & media officer @ Olympique de Marseille (OM)
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