USA: Amazon's offer matched by Warner Bros. Discovery's bid to retain NBA TV rights post-2025
"In an effort to continue our long-standing partnership (with the NBA
National Basketball Association, the North American professional basketball league
), during both exclusive and non-exclusive negotiation periods, we acted in good faith to present strong bids (for the NBA
Activity: North American professional basketball league
Founded: 6 June 1946
Franchises: 30 (29 in the United States, one in Canada)
Commissioner: Adam Silver
Deputy Commissioner & COO: Mark…
's domestic TV rights from 2025) that were fair to both parties. Regrettably, the league notified us of its intention to accept other offers for the games in our current rights package, leaving us to proceed under the matching rights provision, which is an integral part of our current agreement and the rights we have paid for under it," announced the media and entertainment conglomerate Warner Bros. Discovery
Sector: Media and entertainment conglomerateFounded: April 2022 (fusion of Warner Media and Discovery operations)Headquarters: New York (USA)President and CEO: David ZaslavMain subsidiaries: TNT…
on 22/07/2024.
The NBA reportedly approved, on 16/07/2024, the award of the North American league's domestic TV rights to NBCUniversal, ESPN
Sector: pay-TV sports channel; sports radio; broadcast in English and SpanishMajor countries and broadcasting areas: United States, Latin America, BrazilFounded: 1979Headquarters: Bristol…
(The Walt Disney Company
Sector: American media and entertainment group (cinema, audiovisual, theme parks, derivative products, video games)Founded: 16/10/1923
Founders: Walter Elias Disney and Roy O. Disney
CEO: Josh…
) and the e-commerce group Amazon
Activity: business specialising in e-commerce, Video-on-Demand (Prime Instant), digital books (Kindle), cinema and television production (Amazon Studio), video game development and editing (Amazon…
from 2025, according to the American daily The Athletic, on 16/07/2024. The deal is valued at $76bn (€69.5bn) over 11 years, or $7bn (€6.4bn) per season, according to the daily. The total amount would therefore be 3.16 times greater than that of the current cycle, with American groups ESPN and TNT Sports (Warner Bros. Discovery) paying $24bn (€21.9bn), or $2.67bn (€2.44bn) per season, for the NBA's domestic media rights over the 2016-2025 cycle.
From 2025, ESPN and NBC will each pay $2.6bn per season, while Amazon will pay $1.8bn to broadcast games from the North American league via its Prime Video platform, according to the American press.
"We have reviewed the offers and matched one of them. This will allow fans to keep enjoying our unparalleled coverage, including the best live game productions in the industry and our iconic studio shows and talent. Our matching paperwork was submitted to the league today. We look forward to the NBA executing our new contract," added Warner Bros. Discovery. According to US media, the NBA is currently studying the American group's offer.
- Under the new agreement, ESPN would broadcast games on Wednesdays, Saturdays and Sundays, as well as the NBA Finals on an exclusive basis, according to American media.
- NBCUniversal would broadcast regular-season games on Mondays and Tuesdays, while Amazon would get regular-season games on Fridays and Saturdays as well as the Emirates NBA Cup (NBA In-Season Tournament).
- Broadcasting of the play-offs would be split between the three groups.
USA: WNBA Women's National Basketball Association - Women's North American Basketball League TV rights close to being awarded to ESPN, NBC & Amazon for $200m/year from 2025 (press)
- The American broadcasting groups NBCUniversal
![]()
Sector: American media conglomerate
Founded: 1926 (as a national radio network) and 1939 (as a national television network channel)
Shareholding: Comcast (100%)
NBC Sports President: Rick…
, ESPN and Amazon are reportedly close to acquiring the TV rights to the WNBA in the United States from 2025, according to US media outlet The Athletic on 17/07/2024. - The deal, estimated to be worth $200m per season (€183m), or a total of $2.2bn (€2bn), would be integrated into the future domestic media rights agreement that the NBA is about to sign with the same broadcasters.
- The WNBA's domestic broadcasting rights are currently held by ESPN, Amazon and the Ion Television group until 2025 for an estimated $50m per year. The annual deal would therefore be four times higher than the current one.
- The WNBA is also reportedly looking to market two additional packages of domestic TV rights from 2025, worth a total of $60m, according to The Athletic.
Sector: American media conglomerate
Founded: 1926 (as a national radio network) and 1939 (as a national television network channel)
Shareholding: Comcast (100%)
NBC Sports President: Rick…
Warner Bros. Discovery
Sector: Media and entertainment conglomerate
Founded: April 2022 (fusion of Warner Media and Discovery operations)
Headquarters: New York (USA)
President and CEO: David Zaslav
Main subsidiaries: TNT Sports, Eurosport, CNN, DC, HBO, HBO Max, Cartoon Network, Turner Classic Movies
Turnover (2025): $37.3bn (€31.7bn as of 31/12/2025)
EBITDA (2025): $8.74bn (€7.43bn)
Net loss (2025): $727m (€618m)
Main TV rights (USA):
- NBA (2016-2025)
- NHL (2021-2028)
- MLB (2007-2028)
- Club World Cup 2025 (24 matches)
- Roland-Garros (2025-2034)
Category: Media
Affiliate(s):
- Eurosport Ltd
- Discovery
- Turner
Visit in the directory
# 13352, created on 13/04/22 at 18:01 - Updated on 08/06/26 at 13:15
National Basketball Association (NBA)
Activity: North American professional basketball league
Founded: 6 June 1946
Franchises: 30 (29 in the United States, one in Canada)
Commissioner: Adam Silver
Deputy Commissioner & COO: Mark Tatum
League ecosystem: WNBA (women’s league), NBA G League (development league), Basketball Africa League (BAL) and NBA Take-Two Media (entity created in 2025 as part of the revamp of the NBA 2K League)
International presence: 17 markets, with offices in Africa (Dakar, Johannesburg, Lagos, Nairobi), Asia (Hong Kong, Manila, Singapore), Canada (Toronto), China (Beijing, Shanghai), Europe (London, Madrid), India (Mumbai) and Latin America (Mexico City, Rio de Janeiro, São Paulo)
Revenue (2024-25, estimate): $12.75bn (€10.87bn); 2025-26 projection: $14.3bn (+12%)
National broadcasters in the United States:
• Disney (ESPN and ABC), NBCUniversal (NBC and Peacock) and Amazon (Prime Video): 2025-2036, approximately $76bn; ABC/ESPN notably broadcasts the NBA Finals, NBC/Peacock the All-Star Game and Prime Video the Emirates NBA Cup and SoFi NBA Play-In Tournament
Main partnerships:
• 2K (video games): multi-year global partnership extended in 2025
• adidas (sportswear): official marketing partner, multi-year global partnership extended in 2025
• American Express (financial services): official payment partner, multi-year partnership extended in 2026
• AWS (cloud and artificial intelligence, Amazon): “Official Cloud and Cloud AI Partner” since 2025
• Booking.com (travel): official online travel partner since 2025
• Castrol (lubricants): official motor oil partner since 2024
• CeraVe (skincare, L’Oréal): official partner since 2025
• Coca-Cola / Sprite (beverages): Sprite has been the “Official Global Soft Drink Partner” under a multi-year agreement since 2026, marking the brand’s return following an initial partnership from 1986 to 2015
• DraftKings and FanDuel (sports betting and fantasy sports): official sports betting partners; BetMGM and Caesars are among the NBA’s authorised operators in the United States
• Emirates (airline): “Official Global Airline Partner”, title partner of the Emirates NBA Cup and referee jersey sponsor, under a multi-year agreement since 2024
• Foot Locker (sporting goods retail): official marketing partner in the United States and Europe
• Gatorade (sports drinks, PepsiCo): partner since 1984 and title partner of the NBA G League; agreement extended for eight seasons in 2025
• Hennessy (spirits, LVMH): global marketing partner, multi-year agreement extended in 2023
• Kia (automotive): multi-year partnership extended in 2025, notably covering the NBA’s end-of-season individual awards
• Nestlé (food and beverage): Milo, Nescau and Nesquik official partners across 21 markets under a multi-year agreement starting in January 2027
• Nike (sportswear): exclusive supplier of NBA jerseys and on-court apparel, partnership extended through 2037
• Ruffles (snacks, PepsiCo): NBA partner, notably around the NBA All-Star Celebrity Game; partnership extended in 2025
• SoFi (financial services): official bank and title partner of the SoFi NBA Play-In Tournament, under a multi-year agreement since 2024
• State Farm (insurance): partner notably of the NBA Draft and NBA All-Star Saturday Night
• Google (technology): title partner of the NBA Playoffs
• Tissot (watchmaking): official timekeeper and watch since 2015; global partnership extended in 2025, including presenting rights for one NBA Global Game in Europe per season for ten years
• Ticketmaster (ticketing): ticketing partner and title partner of the NBA schedule release
• Topps / Fanatics Collectibles (trading cards): exclusive NBA and NBPA licensee since the 2025-26 season
• Wilson (sports equipment): official game ball since the 2021-22 season
• Xfinity (telecommunications, Comcast): “Official TV Service Provider” of the NBA and WNBA since 2025
• YouTube TV (online television platform): title partner of the NBA Finals
Category: Leagues & Federations
Headquarters address
645 5th AvenueNY 10022 New York United states
Visit in the directory
# 2363, created on 09/09/14 at 02:23 - Updated on 07/10/26 at 16:12
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