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Liverpool FC: betting partner Ladbrokes to place accumulator bets in aid of the LFC Foundation
News Tank Football -
Paris - News #393292 - Published on 31/03/25 at 13:45
The British sports betting operator Ladbrokes (Entain plc group), the "official betting partner" of Liverpool FCActivity: English professional football club
Main Partner:
• Standard Chartered (bank): main shirt sponsor since 2010-11, until 2026-27, £30m a year until 2018-19, estimated £40m per season for…
(Premier LeagueTop English professional football division. 20 clubs.
) in the United Kingdom and Ireland as part of a "multi-year agreement" since the 2024-25 season, has committed itself to the club in order to support the LFC Foundation's "ambitious plans to further increase its fundraising efforts," announced the two parties on 31/03/2025.
To this end, Ladbrokes "will place a £100 (€119) accumulator charity bet for every remaining Premier League round of fixtures in 2024-25 - with a view to continue next season (2025-26) - starting with the Merseyside derby (versus Everton FC) at Anfield on 02/04/2025." • In the event of a winning bet, the operator will donate the sum won to the LFC Foundation. • In the event of a losing bet, the £100 wagered will go to the LFC Foundation.
The club had announced a strategy to support 500,000 people in the LiverpoolActivity: English professional football club
Main Partner:
• Standard Chartered (bank): main shirt sponsor since 2010-11, until 2026-27, £30m a year until 2018-19, estimated £40m per season for…
(ENG) region and beyond per season by 2030 via its Foundation, thanks to a "doubling funding" allocated to the latter on 11/12/2024.
"With Ladbrokes' support, we can continue to tackle social inequalities facing our communities" (M. Parish, LFC Foundation)
• The support of our partners is integral to the work we do and in achieving these ambitious targets, and every contribution will help us make a meaningful difference.
• With Ladbrokes' support, we can continue to tackle social inequalities facing our communities and deliver measurable, life-changing programmes in our local communities and beyond."
Matt Parish, CEO of the LFC Foundation
Liverpool FC: 127,000 beneficiaries of the Foundation's operations in 2023-24
Key figures from the LFC Foundation's 2023-24 Impact Report include:
• 127,000 beneficiaries of the Foundation's operations, compared with 122,861 in 2022-23;
• 18,000 sessions and events held in 300 community venues, including 199 schools;
• £92m (€111.6m) of social value generated by the various programmes, totalling £284.48m (€345.2m) since the 2020-21 season;
• For every £1 invested, £13.7 of social value is generated for the community;
• 60% of beneficiaries from the 20% most deprived areas in the region.
Premier League: bookmakers banned as main shirt sponsors from 2026-27 season
Premier League clubs collectively agreed to a ban on displaying a sports betting operator as a main shirt sponsor from the 2026-27 season, on 13/04/2023.
The Premier League is "the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising. The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government's ongoing review of current gambling legislation. The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship," said the league at the time.
This voluntary compromise should allow the English top flight clubs to be exempt from future, stricter UK government legislation, which would ban all forms of advertising by bookmakers. It allows clubs to continue to display the logos of betting operators as sleeve sponsors as well as on stadium signage.
More than half of the clubs (11 out of 20) in England's top flight have a bookmaker as their main shirt sponsor in 2024-25.
Liverpool FC (Liverpool)
Activity: English professional football club
Main Partner: • Standard Chartered (bank): main shirt sponsor since 2010-11, until 2026-27, £30m a year until 2018-19, estimated £40m per season for 2019-2023, £50m for 2023-2027, and main shirt sponsor of the women's team (Barclays Women's Super League) since 2019-20
Equipment Supplier:
• Nike (equipment manufacturer): since 2020-21 (replace by adidas from 2025-26)
Official Principal Partners: • AXA(insurance): global insurance partner in 2018-19, training kit sponsor since 2019-20 of all teams since 2020-21, naming partner of the training centre since 2020-21
• Expedia (travel operator): sleeve sponsor of the men's and women's teams, 2020-2027 (€10.3m per season)
Official Principal Partners: • Carlsberg (beer) • Wasabi Technologies (cloud) official cloud storage partner since 2021-22 • Nivea Men (skincare) • Japan Airlines (airline): official airline since 2024-25 • Kodansha (publisher, JPN): global partner and official publishing partner since 2021-22 • Peloton (exercise equipment) • Google Pixel (smartphones): since 2023-24 • Orion Innovation (digital services) • EA Sports (video games): since 2019-20 • Monster Energy (energy drinks): since 2021 • Extreme (WiFi/networking solutions): official WiFi and analytics partner since 2022-23 • UPS (logistics): since 2023-24 • Husqvarna (robotic mowing) • Lucozade (energy drinks): since 2024-25 • Coca-Cola (beverages): since 2022-23
• Cadbury (confectionery): since 2020-21 • Strauss (workwear) • Ladbrokes (sports betting) • Visit Maldives (tourism)
Activity: English professional football club
Main Partner:
• Standard Chartered (bank): main shirt sponsor since 2010-11, until 2026-27, £30m a year until 2018-19, estimated £40m per season for…
(Premier League
Top English professional football division. 20 clubs.
) in the United Kingdom and Ireland as part of a "multi-year agreement" since the 2024-25 season, has committed itself to the club in order to support the LFC Foundation's "ambitious plans to further increase its fundraising efforts," announced the two parties on 31/03/2025.
