Arsenal FC: TCL (electronics) extends & becomes a global partner as part of a new "multi-year" deal
TCL
Sector: manufacturer of electronic equipment and the world's 3rd largest manufacturer of televisions
Founded: 1981 then named TTK, then TCL in 1985
CEO: Shaoyong Zhang
Subsidiaries and brands…
, a Hong Kong-based electronics and television manufacturer, has extended it partnership and become a global partner of Arsenal FC
Activity: English professional football club
Lead partners:
• Emirates (airline): Lead Partner
- Shirt and training kit sponsor, since 2006-07, until 2027-28; estimated at £16m per season…
(Premier League
Top English professional football division. 20 clubs.
) as part of a "multi-year agreement," announced the club on 29/05/2025.
TCL initially became a regional partner (3rd level) of Arsenal in the UK, Middle East and Africa from 2023, on 30/03/2023. As part of the new agreement, "TCL will now become Arsenal’s official global consumer electronics partner, further strengthening the connection with supporters across international markets," said the London club.
"The partnership builds on two years of impactful content and engagement with supporters, aligned to the brands' shared values of progress, innovation and excellence," added the club, whose supporters are provided "exclusive club content and exciting deals on a product range including TVs, white goods and home appliances" by TCL and "can expect further storytelling through the partnership, including men's first team player and newly appointed TCL ambassador, Bukayo Saka (ENG) as well as with our UEFA Women's Champions League winning women's team as the partnership encompasses both men's and women's (Barclays Women's Super League
English women's football first division, 12 clubs in 2025-26.
) first teams."
TCL, which is notably a partner of the FIGC
Federazione Italiana di Giuoco Calcio, the Italian Football Federation.
(2023-2026), RFEF (2023-2026) and DFB
Deutscher Fussball-Bund (German Football Association)
(2023-2027), also recently became a worldwide partner of the International Olympic Committee
Activity: International Olympic Committee in charge of organising the Summer and Winter Olympic Games, and the promotion of Olympic values in the worldFounded: 23/06/1894Founder: Pierre de…
and a partner of the IPC
International Paralympic Committee
and the Paralympic Games for two Olympiads (Los Angeles 2028 and Brisbane 2032), i.e. between 2025 and 2032 (eight years), on 20/02/2025.
- "Arsenal's flagship matchday show, Live from N5, will also see TCL product integration, further connecting and engaging with the club's global supporter-base," added the club.
- In addition, "Arsenal men's first team will travel to Singapore and Hong Kong for their pre-season tour this summer, the latter being home to TCL’s global headquarters - allowing the club to engage and activate with supporters, bringing unique experiences and content to local markets."
Arsenal FC x TCL: partnership activations to date
"Last year's 'Go Big with TCL' digital video commercial starring Bukayo Saka, Gabriel Jesus and Mo Elneny, promoting the TCL XL TV collection.
'Inspire Greatness' DVC with Mikel Merino, Declan Rice and Ben White - TCL and Arsenal connecting to inspire communities on and off the pitch.
A Meet and Greet with players in Dubai during warm weather training for TCL customers and Arsenal supporters.
Arsenal legend Robert Pires' visit to TCL trade exhibit at IFA Berlin in 2023, the world's largest home innovation and tech event.
Last year Invincibles defender Martin Keown was also a special guest at TCL's regional product launch in Turkey - speaking to guests and TCL staff."
Arsenal FC, 29/05/2025
TCL
Sector: manufacturer of electronic equipment and the world's 3rd largest manufacturer of televisions
Founded: 1981 then named TTK, then TCL in 1985
CEO: Shaoyong Zhang
Subsidiaries and brands: TCL Multimedia, TCL Display, Tonly Electronics, BlackBerry Mobile, Alcatel Mobile, Palm
Turnover (2024): HK$79bn (€9.15bn, +10.7%)
Sports partnerships:
• IOC (Olympic Games): 2025-2032
• FIBA (basketball), June 2018-2027
• Chinese Basketball Association (CBA), jersey sponsor, since 2009
• Philippine Basketball Association: since 2011
• Fédération Française de Rugby (FFR): 2023-2025
• NFL (USA): since 2023
• FIGC (football): 2023-2026
• RFEF (football): 2023-2026
• DFB (football): 2023-2027
• Australian Football League (AFL): since 2023
• CONMEBOL: official partner of the Copa Libertadores, 2023-2026
• Arsenal FC: regional partner for the UK, Middle East and Africa, since 2023, then official global consumer electronics partner from 2025
Category: Sponsors
Headquarters address
5-7 Hechang Rd, Guangdong Sheng516006 Huizhou China
Visit in the directory
# 8282, created on 26/02/19 at 12:43 - Updated on 30/05/25 at 11:42
Arsenal FC: evolution of sponsorship revenue
Arsenal FC: sectional turnover (in £m)
• Financial year from 01/06/Y to 31/05/Y+1
Arsenal FC
Activity: English professional football club
Lead partners:
• Emirates (airline): Lead Partner
- Shirt and training kit sponsor, since 2006-07, until 2027-28; estimated at £16m per season over the 2014-2019 period; estimated at £40m per season over the 2019-2024 period
- stadium naming rights, from 2004-05 until 2027-28, estimated at £10m per season
• adidas (equipment supplier): estimated at £60m per season, 2019-2030
• Visit Rwanda (tourism promotion): left sleeve sponsor, 2018-2021, estimated at between £5m and £10m per season
• Sobha Realty (real estate) naming rights to the Colney training centre since 2023-24
Official partners:
• Airwallex (financial services): since 2025-26
• Asahi Super Dry (beer): from 2025-26
• Acronis (cybersecurity): since 2018-19
• Athletic Brewing Co. (non-alcoholic beer) from 2024-25
• Betway (betting)
• Chivas Regal (whisky)
• ComAve (e-commerce): since 2024-25
• Google Pixel (smartphones): since 2023-24
• Guiness (beer): since 2025-26
• Hotels.com (online hotel booking): since 2023-24
• eFootball PES (video game, published by Konami): since 2017-18 (regional partner), 2018-2022 official partner, official football video gaming partner since 2024-25
• MG Motor (car manufacturer): automotive partner since 2024
• NTT Data (IT services)
• Persil (washing detergent)
• TCL (televisions): for the UK, Middle East and Africa, since 2023, then official global consumer electronics partner since 2025
• ZC Rubber (tyres & rubber)
• Stanley 1913 (drinkware): since 2025-26
• Bitpanda (crypto): since 2025-26
Regional partners:
• Cadbury (confectionery), since 2020-21
• Lavazza (coffee): since 2018-19, official coffee partner of Arsenal Women since 2021-22
• Octopus Energy (energy supplier): in the UK, since 2016-17
Category: Professional Clubs
Headquarters address
Highbury House75 Drayton Park
N5 1BU London United kingdom
Visit in the directory
# 926, created on 06/02/14 at 18:33 - Updated on 08/09/25 at 13:27
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