FC Barcelona: hospitality revenues linked to Camp Nou revised upwards following launch of new VIP product
FC Barcelona
Activity: Spanish professional football club
Main partners:
• Nike (kit supplier since 1998; €105m in 2016-17 and 2017-18, then €100m per year +€50m in bonuses from 2018-19 until 2027-28, then…
(LALIGA EA Sports
Spanish 1st Division (20 clubs); EA Sports (video game publisher) title sponsor for the 2023-2028 cycle
) has revised upwards its revenue projections generated by its “Barça Hospitality” programme at Spotify Camp Nou once renovation and expansion works are completed (capacity increased from 99,354 to 105,000 seats), announced the club on 24/02/2026.
The club "expects to increase total revenues generated by the stadium (sponsorship and ticketing) by approximately €350m, consolidating the venue as one of its main economic engines".
This increase is notably driven by the launch "a few weeks ago" of a new hospitality product "allowing customers to become exclusive holders of a VIP seat at Spotify Camp Nou for a period ranging from 15 to 30 years". As of 25/02/2026, 2,000 seats have been commercialised.
The offer introduces "an ownership model providing contractual stability and operational flexibility. During the term of the contract, the holder may resell the licence, return it to the club, pause it for a season or commercialise certain matches via FC Barcelona. This structure transforms the VIP seat into an asset offering enhanced planning and management capabilities, making it particularly attractive to companies and professionals seeking differentiated experiences linked to the Barça brand".
The products also include access to Barça’s “Business Club”, a networking platform that plans to organise around ten events per year.
The licence fee for these seats ranges between €20,000 and €80,000 depending on location and contract duration, while annual fees range from €6,000 to €12,000.
Spotify Camp Nou will feature a total of 9,400 VIP seats once works are completed, including 5,400 already commercialised, 3,000 "soon to be placed on the market" and 1,000 additional seats "whose strategic use will be defined in due course", said the club.
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The Barça Hospitality programme offers four types of products: VVIP suites, boxes, premium seats and loge seating.
FC Barcelona: entire 2023-24 and 2024-25 seasons played away from Spotify Camp Nou
FC Barcelona played the entirety of the 2023-24 and 2024-25 seasons at the Estadi Olímpic Lluís Companys in Montjuïc (Barcelona), due to renovation and expansion works at Spotify Camp Nou before returning to the stadium on 22/11/2025 with a limited capacity of 25,991 seats.
This capacity was increased to 45,401 seats in December 2025, with the club aiming to reach 62,518 available seats in March 2026.
FC Barcelona: composition and evolution of turnover (since 2017-18)
FC Barcelona (FCB)
Activity: Spanish professional football club
Main partners:
• Nike (kit supplier since 1998; €105m in 2016-17 and 2017-18, then €100m per year +€50m in bonuses from 2018-19 until 2027-28, then €127m per season from 2024 until 2037-38)
• Spotify (audio streaming platform): total agreement for €62.5m/year from
- naming rights to the Camp Nou (2022-2034)
- main shirt sponsor and training kit sponsor (2022-2030)
- official audio streaming partner from 2022-23
• TP Vision (TV): sleeve sponsor (via the Ambilight TV brand) from 28/05/2023 (to be replaced by Midea for the 2026-2031 cycle)
Global partners:
• 1xBet (online sports betting): 2019-2029
• WhiteBit (crypto assets): 2022-2025
• Konami (video game publisher): since 2016-17
• Estrella Damm (beer): since 2002
• Cupra (car manufacturer): 2019-2029
• Grupo Bimbo (food): since 2022-23
• Human Mobile Devices (smartphones): since 2024-25
• Socios.com/Chiliz (blockchain): since 2019-20
• Stanley Black & Decker (manufacturer of tools & DIY products) since 2014-2028
• Prime (energy drinks)
• BioTechUSA (nutrition): since 2024-25
• Feeberse (football social network)
• Herno (clothing)
• VeganNation (app): 2022-2025
• R.D.Congo, cœur de l’Afrique (tourism): back training kit sponsor, 2025-2029
• Uber (transportation app): 2025-2027
• AMIRI (clothing): official formalwear partner 2025-2030
• Zero-Knowledge Proof (crypto)
Regional partners:
• CaixaBank (bank): since 2003
• Scotiabank (bank): in the Americas, 2016-2026, estimated between €1m and €3m per season
• EBC Financial Group (financial services): official foreign exchange partner until 2026-27
• Coca-Cola (beverages, in Europe)
• Assistencia Sanitaria (health insurance)
• SK Lubricants (lubricants): 2018-2027
• Maybank (bank): Malaysia and Singapore, 2017-2027
• SHB (bank, Vietnam, Laos, Cambodia)
• Sebang (car batteries): South Korea (2019-2022), Vietnam and Malaysia (2019-2025), Thailand (2022-2025)
• Banco BMG (bank): in Brazil, 2019-2022
• Daka (collectable cards): for China, 2022-2028
• Rappi (food delivery)
• Afizzionados (TV channel): for Mexico, 2023-2026
• Canon Medical Systems (medical equipment): 2015-2025
• ZENB (gluten-free products) in Japan, the USA and the UK for 2022-2026
Category: Professional Clubs
Headquarters address
Carrer d'Arístides Maillol08028 Barcelona Spain
Visit in the directory
# 1300, created on 06/02/14 at 18:33 - Updated on 04/05/26 at 15:32
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