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Première Ligue Convention: "Invest in the engagement or you're not driving your product" (J. Tebas)

"We put together our 360 degree plan, particularly in terms of international activities. 360 degrees is a circle, which represents the game itself, the ball. This plan is split into two sections. The first 180 degrees is dedicated to the live games themselves: the broadcasting, the stadiums, the game, and the spectacle itself. The live games are the event; we should never forget this," stated Javier Tebas, CEO of LaLiga, at the second day of the Première Ligue Convention of French professional… Read more

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