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© AVFC

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Aston Villa FC: a turnover of £275.7m (+26%) & net loss of £85m in 2023-24

Aston Villa FC (Premier League) posted a turnover of £275.7m (€325.3m) for the financial year 2024 (over 13 months, from 01/06/2023 to 30/06/2024), up 26% on the financial year 2023 (£217.7m/€251.6m over 12 months, from 01/06/2022 to 31/05/2023), according to the club's financial results published on 03/04/2025. All of AVFC's revenue streams were up, starting with matchday revenues, which were up 49.7% to £28m, while commercial revenues were up 37.7% to £170.7m. "A significant part of this increase is driven by finishing 4^th in the Premier League (in 2023-24) versus a 7^th place finish in the prior year as well as a cup run to the semi-finals of the UEFA Europa Conference League (the club didn't participate in a European Cup the previous year). That momentum has continued into the current campaign (2024-25), with the team currently in the quarter-finals of the UEFA Champions League, semi-finals of the FA Cup and competing in the league for European places," said Aston Villa, who face Paris Saint-Germain (Ligue 1 McDonald's) in the quarter-finals of the UEFA competition on 09/04 (first leg) and 15/04 (second leg). Aston Villa posted a net loss of £85.4m (€100.7m) in 2023-24, compared with a net lo…

© AS Saint-Étienne

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Homeless World Cup: "The impact of the Saint-Étienne partnership has been significant" (M. Williams)

"The impact of the partnership with AS Saint-Étienne (Ligue 1 McDonald's) has been significant. Our website traffic from France doubled, possibly even tripled, the weekend we debuted with the sponsor (on the shirt on 01/03, versus OGC Nice). Thanks to the match against Paris Saint-Germain (1-6 on 29/03), our logo, the Homeless World Cup logo, and the Oslo (Norway) 2025 event were seen worldwide. This partnership is a new venture for us, but its value is clear," Matthew Williams, Head of Marketing and PR at the Homeless World Cup Foundation, told News Tank Football on 03/04/2025. The Homeless World Cup Foundation organises the annual Homeless World Cup, the 2025 edition of which will take place in Oslo from 23 to 30/08/2025. On 28/02, the French club and the organisation announced a partnership under which the Homeless World Cup logo will appear on the left sleeve of AS Saint Etienne's men's professional team and on LED signage at the Stade Geoffroy-Guichard until the end of the 2024-25 season. Matthew Williams spoke alongside Jaeson Rosenfeld, executive vice president of Kilmer Sports Ventures and a member of the board at AS Saint-Étienne, which the Canadian group has owned since June 2024. "Despite working i…

© Liverpool FC

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Liverpool FC: betting partner Ladbrokes to place accumulator bets in aid of the LFC Foundation

The British sports betting operator Ladbrokes (Entain plc group), the "official betting partner" of Liverpool FC (Premier League) in the United Kingdom and Ireland as part of a "multi-year agreement" since the 2024-25 season, has committed itself to the club in order to support the LFC Foundation's "ambitious plans to further increase its fundraising efforts," announced the two parties on 31/03/2025. To this end, Ladbrokes "will place a £100 (€119) accumulator charity bet for every remaining Premier League round of fixtures in 2024-25 - with a view to continue next season (2025-26) - starting with the Merseyside derby (versus Everton FC) at Anfield on 02/04/2025." • In the event of a winning bet, the operator will donate the sum won to the LFC Foundation. • In the event of a losing bet, the £100 wagered will go to the LFC Foundation. The club had announced a strategy to support 500,000 people in the Liverpool (ENG) region and beyond per season by 2030 via its Foundation, thanks to a "doubling funding" allocated to the latter on 11/12/2024.

© ECA

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ECA: "Ties with key EU institutions" reinforced at board & executive committee meetings in Brussels

"The European Club Association (ECA) has concluded its first executive committee and board meetings of the year. These meetings and related activities provided ECA and its board with a positive opportunity to reinforce its commitment to strengthening ties with key European Union (EU) institutions and advocating for the European sport model," said the body, which met in Brussels (BEL) on 18 and 19/03/2025. "Over the last two days, ECA has engaged with several key EU stakeholders. ECA chairman Nasser Al-Khelaïfi and ECA board members hosted commissioner Glenn Micallef, the European Commissioner for Intergenerational Fairness, Youth, Culture and Sport prior to the board meeting, which took place on Wednesday morning. The discussions with Mr Micallef and other EU officials focused on fostering greater collaboration between European football clubs and European institutions, ensuring that the views and priorities of clubs are consistently represented." "ECA CEO Charlie Marshall addressed the European Parliament Culture Committee on Tuesday (18/03), reinforcing ECA's position on the future of the European Sports Model and the EU's role in shaping policy to strengthen club football throughout its pyramid. ECA has consistently advocated to protect the model’s core principles of solidarity and open competition and to collaborate ever more closely wi…

© D.R.

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Formula 1: 54 sponsorship deals signed by the 10 teams and Formula One Management for 2025

54 partnerships have been formalised by the 10 Formula One teams and Formula One Management (FOM) ahead of the 2025 FIA F1 World Championship season, which will kick off with the Louis Vuitton Australian Grand Prix, held in Melbourne from 14 to 16/03/2025. Formula One Group’s commercial division has notably secured a 10-year partnership with French luxury group LVMH, which is continuing its commitment to sport after being a premium partner of the Paris 2024 Olympic and Paralympic Games. Through the French agency VMATCH, LVMH is positioning three of its subsidiaries : • Tag Heuer, which replaces Rolex as official timekeeper; • Louis Vuitton, whose logo now appears on the circuit signage, a first in sport for the luggage, accessories and fashion brand ; • Moët Hennessy, promoting several of its brands, including Belvedere Vodka and Moët & Chandon. FOM has also welcomed four additional new sponsors: Banco Santander (banking), KitKat (confectionery), and two betting companies (ALT Sports Data and Allwyn). The entity has renewed its partnerships with Crypto.com (cryptocurrency), American Express (payment solutions), Lenovo (electronics), and Do & Co (catering), as well as its licensing agreements with Lego, Mattel, and Pacsun. Additionally, Gulf Air, Tag Heuer, Louis Vuitton, and Singapore…

© Team Vitality

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Team Vitality: "Our app gets to know fans, engages & rewards them better & monetises them" (A.Canet)

"The V.Hive app has always been at the heart of our diversification strategy, as it ticks all the boxes: getting to know fans better, engaging them better, rewarding them and monetising them," said Amélie Canet, fan activities director at Team Vitality, to News Tank on 15/11/2024. The French esports outfit rolled out a new, "clearer and more fluid to use" version of its V.Hive app dedicated to fan engagement on 22/11/2024. "We launched the app in November 2022, and at that time no sports club had a dedicated mobile app, let alone on Web3. Today, many teams have launched a native mobile fan engagement application. This just goes to show that our idea was the right one," said the executive who worked for The Walt Disney Company France between 2010 and 2020. Team Vitality's application has "over 100,000 downloads, more than 75,000 accounts, 35,000 avatars and 100,000 rewards and collectibles launched" in its two years of existence. "V.Hive is a hyper-powerful first-party data tool. We already had data, but only through social networks. We now encapsulate this data in our application to create our own fanbase. The application gives us a huge database with which to adapt our marketing strategies.…

© Monaco Mediax

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Sportel 2024: "Ambassadors like G. Piqué & M. Materazzi will become more common" (L. Menoni)

"This year we have a number of corporate ambassadors in attendance, including Gerard Piqué (former Spanish international footballer/Kosmos) and Marco Materazzi (former Italian international footballer/Blockchain Sports). It's good for us to have these high-profile people on board. There's always a buzz when these people are present. It's also a way for our clients to showcase what they have to offer. It's something that's going to become more and more common. That's what we're pushing for," said Loris Menoni, executive director of Sportel Monaco, to News Tank Football on 28/10/2024. The trade show specialised in sports content media rights and technology is being held at the Grimaldi Forum in Monaco from 28 to 30/10/2024. "The conference programme gets better and better with each edition. A lot of hard work is put in by the Sportel teams. The results are that all the companies want to talk. We even get requests from companies to speak, even before they ask if they can have an exhibition space. There's a whole relay system via social media and the press. It's a really important way of promoting ourselves," added Loris Menoni.

© Juventus FC

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Juventus FC: "We are looking into the possibility of hosting US sports matches" (Paolo Monguzzi)

"Our stadium will always be football-centric. However, that's no reason not to be open to major events, even in other sports. Yes, we are looking into different possibilities, and hosting US sports, like NFL matches, is one of them," said Paolo Monguzzi, stadium and consumer business director at Juventus FC (Serie A Enilive), to News Tank on 09/09/2024. "The Allianz Stadium (Turin, ITA) doesn't have a very large capacity (41,500 seats), but we can stand out thanks to the VIP seating capacity. At San Siro (Milan), the capacity for a concert is around 58,000, but there are only 2,000 VIP seats. We can guarantee 4,000 VIP seats." "For Juventus, the challenge is to think about what our stadium will look like in 10 years. The day will come when it will no longer be the newest stadium in Italy, and it's a long process to decide, for example, to add 10,000 seats, create new areas or make changes to a stand," added Paolo Monguzzi. Season tickets, generating more revenue at the Allianz Stadium, hosting major events, Italy's situation regarding the requirements to build or renovate a stadium, prospects for Euro 2032... Paolo Monguzzi answered some questions from News Tank.

© FIFA

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Club World Cup: call for tenders for TV rights in Europe & sub-Saharan Africa (2025 & 2029)

FIFA has launched a call for tenders for the broadcasting rights to the 2025 and 2029 editions of the new Club World Cup for Europe and sub-Saharan Africa, on 27/08/2024. "Media organisations looking to take part in the process can request the invitation to tender (ITT) by e-mailing FCWC-media-rights@fifa.org. The deadline for submissions is 11:00 CET on Tuesday, 24/09/2024," said FIFA. The world governing body previously launched a similar call for tenders for the Americas, Asia and MENA on 15/07/2024. The deadline for bids was Tuesday 20/08/2024 at 16:00 CET. The 2025 edition will be the first in the new Club World Cup format and will take place in the United States from 15/06 to 13/07/2025. It will initially comprise a group stage with eight groups of four teams competing in a single-elimination mini-league format. The top two teams in each group will qualify for the Round of 16, which will open a knockout phase leading to the final.

© FIFA

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FIFA: Bank of America becomes the fifth official sponsor of the 2026 World Cup

The American banking group Bank of America has become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026), announced FIFA on 15/08/2024. "This would be the largest sponsorship deal ever signed by a bank for a single sporting event," according to several sources close to the matter contacted by News Tank Football. As an official sponsor, Bank of America - "FIFA's first-ever global sponsor in the banking category" - will join four other companies as a second-level partner in the competition's sponsorship hierarchy (behind the "FIFA partners"): • Belgian beer group AB InBev (since 1986), via its Budweiser brand; • the Unilever group, which is promoting its Dove Men+Care hygiene products brand; • fast-food chain McDonald’s; • the Chinese dairy products producer Mengniu, also a partner of the 2030 World Cup. "Through this new partnership, FIFA and Bank of America will work together to support the growth of the global game and the tournament's impact on football fans of all ages, abilities and backgrounds," added the governing body. "Bank of America's commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond," said Gianni In…

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© NTF

Selections

News Tank Football: interviews published in April, May & June 2025

• "FIFA has announced the prize money for the Club World Cup 2025, with the winner receiving over €100m. This will have an impact on our national leagues, especially the big leagues where these clubs play. The gap between the big clubs and the rest is widening all the time. When you see that the majority of revenue from international club competitions at the top of the football pyramid ends up in the pockets of a few clubs, it's clear that we need to find a better balance." (Claudius Schäfer, president of European Leagues, 11/04/2025) • "Our region's (Baden-Württemberg, GER) economic strength, with companies like Mercedes-Benz, Porsche (car manufacturers), Bosch (home appliances), Kärcher (cleaning machines), and Hugo Boss (clothing), supports our strategy. We focus on synergies in sports and commerce, targeting five key markets," said Rouven Kasper, chief marketing and sales officer at VfB Stuttgart, 22/04/2025) • "Recent policies from the US federal government are affecting the sports landscape, even if not directly impacting us. They do affect our partners and fans. We engage in significant community work, and the shift in federal funding has been particularly challenging. Many local organisations we work with rely on federal support, which is being redi…

© NTF

Selections

News Tank Football: interviews published in April, May & June 2025

• "FIFA has announced the prize money for the Club World Cup 2025, with the winner receiving over €100m. This will have an impact on our national leagues, especially the big leagues where these clubs play. The gap between the big clubs and the rest is widening all the time. When you see that the majority of revenue from international club competitions at the top of the football pyramid ends up in the pockets of a few clubs, it's clear that we need to find a better balance." (Claudius Schäfer, president of European Leagues, 11/04/2025) • "Our region's (Baden-Württemberg, GER) economic strength, with companies like Mercedes-Benz, Porsche (car manufacturers), Bosch (home appliances), Kärcher (cleaning machines), and Hugo Boss (clothing), supports our strategy. We focus on synergies in sports and commerce, targeting five key markets," said Rouven Kasper, chief marketing and sales officer at VfB Stuttgart, 22/04/2025) • "Recent policies from the US federal government are affecting the sports landscape, even if not directly impacting us. They do affect our partners and fans. We engage in significant community work, and the shift in federal funding has been particularly challenging. Many local organisations we work with rely on federal support, which is being redi…

© NTF

Selections

News Tank Football: elections, appointments & departures recorded in June

• Michele Kang (USA), owner of OL Lyonnes (Arkema Première Ligue), has been appointed chairwoman and CEO of Olympique Lyonnais (Ligue 1 McDonald's), announced the club on 30/06/2025. She succeeded her compatriot John Textor, who has "resigned from his leadership positions at Olympique Lyonnais including the board of directors." • Luigi De Siervo, CEO of Lega Serie A, has been unanimously elected vice-chair of the World Leagues Association by the 12 leagues that compose its supervisory board, announced the WLA at the end of its meeting held in London (England) on 26/06/2025. • Henrik Köncke has been elected president of Hamburger Sport-Verein (promoted to the Bundesliga for 2025-26), announced the club at the end of its general meeting, attended by 1,500 members at the Volksparkstadion (Hamburg, GER) on 21/06/2025. Köncke succeeds Marcell Jansen, who had announced that he would not be standing for re-election. • Alessandro Antonello, corporate CEO of FC Inter Milan (Serie A Enilive) from September 2017 to January 2025, has been appointed general manager of Olympique de Marseille (Ligue 1 McDonald's), announced the club on 16/06/2025. He took up his post on 01/07/2025 and succeeds Stéphane Tessier, who left the club at the end of the 2023-24 season.…

© NTF

Selections

News Tank Football: elections, appointments & departures recorded in June

• Michele Kang (USA), owner of OL Lyonnes (Arkema Première Ligue), has been appointed chairwoman and CEO of Olympique Lyonnais (Ligue 1 McDonald's), announced the club on 30/06/2025. She succeeded her compatriot John Textor, who has "resigned from his leadership positions at Olympique Lyonnais including the board of directors." • Luigi De Siervo, CEO of Lega Serie A, has been unanimously elected vice-chair of the World Leagues Association by the 12 leagues that compose its supervisory board, announced the WLA at the end of its meeting held in London (England) on 26/06/2025. • Henrik Köncke has been elected president of Hamburger Sport-Verein (promoted to the Bundesliga for 2025-26), announced the club at the end of its general meeting, attended by 1,500 members at the Volksparkstadion (Hamburg, GER) on 21/06/2025. Köncke succeeds Marcell Jansen, who had announced that he would not be standing for re-election. • Alessandro Antonello, corporate CEO of FC Inter Milan (Serie A Enilive) from September 2017 to January 2025, has been appointed general manager of Olympique de Marseille (Ligue 1 McDonald's), announced the club on 16/06/2025. He took up his post on 01/07/2025 and succeeds Stéphane Tessier, who left the club at the end of the 2023-24 season.…

© UEFA

Selections

Women's Euro 2025: record prize money for the federations, players and their clubs

UEFA has allocated a record €41m to the 16 participating federations, with between 30% and 40% of this amount going to the players and a further €9m to their clubs. These are the three main figures for the financial outlay for the Women's Euro 2025, which kicks off in Switzerland on Wednesday 02/07/2025 (see calendar below). The €41m in bonuses for the associations represents a 156% increase on the €16m for the 2022 tournament (played in England), as UEFA pointed out on 16/12/2024. The winning team, if they win every match in the competition, will be able to accumulate a total of €5.1m, compared with a maximum of €2.08m in 2022 "Each participating national federation must allocate between 30% and 40% of the total prize money received to its players. For teams that reach the knockout phase, it is recommended that between 35% and 40% of the total income be given to the players," recommended UEFA, the organising body. The clubs that employ the participating players will also be rewarded: "Funding for the 'Club Benefits Programme' of the Women's Euro 2022 amounted to €4.5m in 2022. This will double to €9m in 2025, underlining the importance of creating a model in which clubs…

© UEFA

Selections

Women's Euro 2025: record prize money for the federations, players and their clubs

UEFA has allocated a record €41m to the 16 participating federations, with between 30% and 40% of this amount going to the players and a further €9m to their clubs. These are the three main figures for the financial outlay for the Women's Euro 2025, which kicks off in Switzerland on Wednesday 02/07/2025 (see calendar below). The €41m in bonuses for the associations represents a 156% increase on the €16m for the 2022 tournament (played in England), as UEFA pointed out on 16/12/2024. The winning team, if they win every match in the competition, will be able to accumulate a total of €5.1m, compared with a maximum of €2.08m in 2022 "Each participating national federation must allocate between 30% and 40% of the total prize money received to its players. For teams that reach the knockout phase, it is recommended that between 35% and 40% of the total income be given to the players," recommended UEFA, the organising body. The clubs that employ the participating players will also be rewarded: "Funding for the 'Club Benefits Programme' of the Women's Euro 2022 amounted to €4.5m in 2022. This will double to €9m in 2025, underlining the importance of creating a model in which clubs…

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© BVB

Tank

Attendance in the European Top 5 leagues during the 2024-25 season

The 96 clubs that competed in the European Top 5 leagues during the 2024-25 season posted an average attendance of 33,549 spectators per match, up 1.7% from 2023-24 (32,965 per match). The average stadium fill rate reached 89.67% in 2024-25, compared with 88.92% in 2023-24. The English top flight saw the biggest increase in average attendance compared with 2023-24 (+4.5%), with an average of 40,385 spectators per game. The Premier League, which dominates the European Top 5, was ahead of the Bundesliga (38,657, -2%). Next was the Serie A Enilive (30,463, -0.7%), followed by LALIGA EA Sports (29,987, +3%) and finally the Ligue 1 McDonald's (27,948, 3%). In terms of average stadium fill rates, the Premier League leads the way (98.2%), ahead of the Bundesliga (97.1%), Ligue 1 McDonald's (86.7%), Serie A Enilive (84%) and LALIGA EA Sports (82.6%). With 81,365 spectators per game at Signal Iduna Park (81,365 capacity), Borussia Dortmund (Bundesliga) were the club that had the highest average attendance during the 2024-25 season, ahead of FC Bayern Munich (75,000) and Manchester United FC (73,747). Three Italian clubs (AC Milan, FC Inter Milan and AS Roma), two English clubs (West Ham United FC and Tottenham Hotspur FC), one…

© BVB

Tank

Attendance in the European Top 5 leagues during the 2024-25 season

The 96 clubs that competed in the European Top 5 leagues during the 2024-25 season posted an average attendance of 33,549 spectators per match, up 1.7% from 2023-24 (32,965 per match). The average stadium fill rate reached 89.67% in 2024-25, compared with 88.92% in 2023-24. The English top flight saw the biggest increase in average attendance compared with 2023-24 (+4.5%), with an average of 40,385 spectators per game. The Premier League, which dominates the European Top 5, was ahead of the Bundesliga (38,657, -2%). Next was the Serie A Enilive (30,463, -0.7%), followed by LALIGA EA Sports (29,987, +3%) and finally the Ligue 1 McDonald's (27,948, 3%). In terms of average stadium fill rates, the Premier League leads the way (98.2%), ahead of the Bundesliga (97.1%), Ligue 1 McDonald's (86.7%), Serie A Enilive (84%) and LALIGA EA Sports (82.6%). With 81,365 spectators per game at Signal Iduna Park (81,365 capacity), Borussia Dortmund (Bundesliga) were the club that had the highest average attendance during the 2024-25 season, ahead of FC Bayern Munich (75,000) and Manchester United FC (73,747). Three Italian clubs (AC Milan, FC Inter Milan and AS Roma), two English clubs (West Ham United FC and Tottenham Hotspur FC), one…

© Club Atlético de Madrid

Tank

2024-25 season tickets in the European Top 5 leagues

The 96 clubs involved in the European Top 5 leagues (Bundesliga, LALIGA EA Sports, Ligue 1 McDonald's, Premier League and Serie A Enilive) in the 2024-25 season have a total of 2.23 million season ticket holders, an average of 23,310 per club. This figure represents 62% of the total capacity of the stadiums hosting matches in the Top 5. In 2023-24, the 96 clubs had a total of 2.21 million season ticket holders, with an average of 23,108 per club. With an average of 28,608 season ticket holders, LALIGA EA Sports is in first place, ahead of the Premier League (27,677), the Bundesliga (23,056), Serie A Enilive (18,637) and Ligue 1 McDonald's (18,018). LALIGA EA Sports is the competition with the highest stadium fill rate by season ticket holders, who monopolise 79.6% of the seats available in Spanish stadiums. By contrast, this percentage is only 51.9% in Italy and 52.6% in France, the lowest among the Top 5. With 60,874 season ticket holders, Club Atlético de Madrid (LALIGA EA Sports) is the club with the most season ticket holders, ahead of Real Madrid CF (60,707) and Borussia Dortmund (Bundesliga), with 55,000. 13 clubs in the European Top 5 - five…

© Club Atlético de Madrid

Tank

2024-25 season tickets in the European Top 5 leagues

The 96 clubs involved in the European Top 5 leagues (Bundesliga, LALIGA EA Sports, Ligue 1 McDonald's, Premier League and Serie A Enilive) in the 2024-25 season have a total of 2.23 million season ticket holders, an average of 23,310 per club. This figure represents 62% of the total capacity of the stadiums hosting matches in the Top 5. In 2023-24, the 96 clubs had a total of 2.21 million season ticket holders, with an average of 23,108 per club. With an average of 28,608 season ticket holders, LALIGA EA Sports is in first place, ahead of the Premier League (27,677), the Bundesliga (23,056), Serie A Enilive (18,637) and Ligue 1 McDonald's (18,018). LALIGA EA Sports is the competition with the highest stadium fill rate by season ticket holders, who monopolise 79.6% of the seats available in Spanish stadiums. By contrast, this percentage is only 51.9% in Italy and 52.6% in France, the lowest among the Top 5. With 60,874 season ticket holders, Club Atlético de Madrid (LALIGA EA Sports) is the club with the most season ticket holders, ahead of Real Madrid CF (60,707) and Borussia Dortmund (Bundesliga), with 55,000. 13 clubs in the European Top 5 - five…

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© SSC Napoli

Data

Deal Tracker: Napoli, Bayern Munich, Girona, Eintracht... the latest sponsorship agreements in football

• Spanish telecoms operator Parlem has extended as a back shirt sponsor of Girona FC (LALIGA EA Sports) for three seasons (2025-2028). • Bet365 Scores, an infotainment site belonging to the British sports betting operator Bet365, has become an official partner (4^th level) of SSC Napoli (Serie A Enilive) from 2025-26. • Condor has succeeded SunExpress as the official airline of Eintracht Frankfurt (Bundesliga) as part of a strategic partnership (3^rd level) covering three seasons (2025-2028). • WF Events, a French company specialised in event catering, is to continue as official partner (2^nd level) of AS Saint-Étienne (Ligue 2 BKT) for the 2025-26 season. • German dietary supplement brand Doppelherz has become an official partner (4^th level) of FC Bayern Munich (Bundesliga) from 2025-26. This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, the contracts signed are sorted in chronological order. This table also allows you to sort the deals by league, the sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.

© SSC Napoli

Data

Deal Tracker: Napoli, Bayern Munich, Girona, Eintracht... the latest sponsorship agreements in football

• Spanish telecoms operator Parlem has extended as a back shirt sponsor of Girona FC (LALIGA EA Sports) for three seasons (2025-2028). • Bet365 Scores, an infotainment site belonging to the British sports betting operator Bet365, has become an official partner (4^th level) of SSC Napoli (Serie A Enilive) from 2025-26. • Condor has succeeded SunExpress as the official airline of Eintracht Frankfurt (Bundesliga) as part of a strategic partnership (3^rd level) covering three seasons (2025-2028). • WF Events, a French company specialised in event catering, is to continue as official partner (2^nd level) of AS Saint-Étienne (Ligue 2 BKT) for the 2025-26 season. • German dietary supplement brand Doppelherz has become an official partner (4^th level) of FC Bayern Munich (Bundesliga) from 2025-26. This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, the contracts signed are sorted in chronological order. This table also allows you to sort the deals by league, the sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.

© D.R.

Data

Deal Tracker: M6, DAZN, beIN & France Télévisions among the latest football media rights agreements

• Free-to-air broadcasting rights to the Women's World Cup 2027 have been acquired by the private free-TV group M6 in France; • beIN Media Group's Premier League media rights extended in the MENA region for the 2025-2028 cycle; • DAZN has acquired the Spanish-language broadcasting rights to certain Champions League and Europa League matches in the United States for the 2025-26 and 2026-27 seasons; • 12 matches from the Women's Euro 2025 acquired by France Télévisions under sublicence from the TF1 group. This infographic details the main acquisitions of audiovisual rights and distribution of media rights for football competitions, concluded by broadcasters, rights holders and/or agencies since 2020. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the purchaser, the competition, the type of rights (broadcasting or commercial distribution), the rights acquired, the geographical area, the beginning and the end of the contract appear. You can also find other information - agency, support, sublicense, amount, news (link to a News Tank Football article or an official press release) - by clicking on the arrow in the infographic.

© D.R.

Data

Deal Tracker: M6, DAZN, beIN & France Télévisions among the latest football media rights agreements

• Free-to-air broadcasting rights to the Women's World Cup 2027 have been acquired by the private free-TV group M6 in France; • beIN Media Group's Premier League media rights extended in the MENA region for the 2025-2028 cycle; • DAZN has acquired the Spanish-language broadcasting rights to certain Champions League and Europa League matches in the United States for the 2025-26 and 2026-27 seasons; • 12 matches from the Women's Euro 2025 acquired by France Télévisions under sublicence from the TF1 group. This infographic details the main acquisitions of audiovisual rights and distribution of media rights for football competitions, concluded by broadcasters, rights holders and/or agencies since 2020. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the purchaser, the competition, the type of rights (broadcasting or commercial distribution), the rights acquired, the geographical area, the beginning and the end of the contract appear. You can also find other information - agency, support, sublicense, amount, news (link to a News Tank Football article or an official press release) - by clicking on the arrow in the infographic.

© LFP

Data

Ligue 1 TV rights 2024-29: from the call for tenders to the end of the contract with DAZN (chronology)

Below is a chronology of the main events concerning the domestic broadcasting rights for the Ligue 1 McDonald's over the 2024-2029 cycle, from the call for tenders launched by the Ligue de Football Professionnel on 12/09/2023 to the termination of the contract with DAZN.

© LFP

Data

Ligue 1 TV rights 2024-29: from the call for tenders to the end of the contract with DAZN (chronology)

Below is a chronology of the main events concerning the domestic broadcasting rights for the Ligue 1 McDonald's over the 2024-2029 cycle, from the call for tenders launched by the Ligue de Football Professionnel on 12/09/2023 to the termination of the contract with DAZN.

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© Paris SG

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Paris SG: "22,000 PSG For Communities beneficiaries in 2024-25 vs 15,000 in 2023-24" (F. Allègre)

"PSG For Communities' 2024-25 balance sheet is positive although, unfortunately, this growth means there are more beneficiaries. We have reached a total of over 22,000 beneficiaries whereas last year (2023-24) we were at around 15,000," Fabien Allègre, chief brand officer at Paris Saint-Germain (Ligue 1 McDonald's) and vice-president of PSG For Communities, told News Tank Football on 09/07/2025. "We have also changed the format of our solidarity canteens, which is one of our programmes. We decided to organise fewer of them, but with a larger number of students. This year, we welcomed 5,000 students, compared with 1,000 last year, which represents a significant increase. This is due to the growing demand from students. With this new format and the work of our communications departments, we have succeeded in raising awareness of this worrying subject among the authorities and the media. As a club of the new generation, it is crucial that we take care of the leaders of tomorrow," added Allègre. Fabien Allègre also looked back the club's activities in the United States, where PSG are taking part in the new FIFA Club World Cup 2025 (the semi-final against FC Bayern Munich is scheduled for 09/07/2025 at 21:00 CET). "As we…

© Paris SG

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Paris SG: "22,000 PSG For Communities beneficiaries in 2024-25 vs 15,000 in 2023-24" (F. Allègre)

"PSG For Communities' 2024-25 balance sheet is positive although, unfortunately, this growth means there are more beneficiaries. We have reached a total of over 22,000 beneficiaries whereas last year (2023-24) we were at around 15,000," Fabien Allègre, chief brand officer at Paris Saint-Germain (Ligue 1 McDonald's) and vice-president of PSG For Communities, told News Tank Football on 09/07/2025. "We have also changed the format of our solidarity canteens, which is one of our programmes. We decided to organise fewer of them, but with a larger number of students. This year, we welcomed 5,000 students, compared with 1,000 last year, which represents a significant increase. This is due to the growing demand from students. With this new format and the work of our communications departments, we have succeeded in raising awareness of this worrying subject among the authorities and the media. As a club of the new generation, it is crucial that we take care of the leaders of tomorrow," added Allègre. Fabien Allègre also looked back the club's activities in the United States, where PSG are taking part in the new FIFA Club World Cup 2025 (the semi-final against FC Bayern Munich is scheduled for 09/07/2025 at 21:00 CET). "As we…

© Pro League

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Belgian Pro League: "The change of format from 2026-27 is a request from the clubs" (Lorin Parys)

"The primary driver for change (the return to 18 clubs in the Jupiler Pro League from 16 and to a classic format without playoffs from 2026-27) is the request from the clubs themselves. This initiative originated from the clubs, particularly because larger clubs that compete at the European level face a very congested calendar with 40 matchdays. Balancing this with European competitions is challenging for them," said Lorin Parys, CEO of the Pro League, to News Tank Football on 03/07/2025. "Ultimately, this led us back to the basics of football: an 18-team round-robin competition with no more playoffs. This means that next season (2025-26) will feature the last edition of the playoffs. We are returning to a format that has always been a fan favorite - a straightforward competition where a winner is crowned at the end. Some fans have found the playoff system frustrating because a team could perform well during the regular season yet still lose the championship in the playoffs." A change of format for the Belgian leagues, the financial health of clubs, a partnership with Decathlon, and a TV rights deal with DAZN... Lorin Parys answered questions from News Tank Football.

© Pro League

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Belgian Pro League: "The change of format from 2026-27 is a request from the clubs" (Lorin Parys)

"The primary driver for change (the return to 18 clubs in the Jupiler Pro League from 16 and to a classic format without playoffs from 2026-27) is the request from the clubs themselves. This initiative originated from the clubs, particularly because larger clubs that compete at the European level face a very congested calendar with 40 matchdays. Balancing this with European competitions is challenging for them," said Lorin Parys, CEO of the Pro League, to News Tank Football on 03/07/2025. "Ultimately, this led us back to the basics of football: an 18-team round-robin competition with no more playoffs. This means that next season (2025-26) will feature the last edition of the playoffs. We are returning to a format that has always been a fan favorite - a straightforward competition where a winner is crowned at the end. Some fans have found the playoff system frustrating because a team could perform well during the regular season yet still lose the championship in the playoffs." A change of format for the Belgian leagues, the financial health of clubs, a partnership with Decathlon, and a TV rights deal with DAZN... Lorin Parys answered questions from News Tank Football.

© RB Leipzig

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RB Leipzig: "An estimated €5m media value generated during our tour in Brazil" (Johann Plenge)

"During our pre-season tour in Brazil, we recorded a significant uptick in new followers across our key social channels, as 78% of all our new Instagram followers during that period came from Brazil alone. In total, we generated approximately 150 million impressions across both managed and earned social media channels. From a media perspective, the response was outstanding. Over 200 articles were published by more than 50 media outlets, resulting in an estimated media value exceeding €5m and reflecting the high level of interest in our club throughout the tour," said Johann Plenge, member of the board of directors and chief business officer at RB Leipzig (Bundesliga), to News Tank on 25/06/2025. The RB Leipzig executive speaks one month after the club's pre-season tour organized in Brazil from 23-30/05, the first for a German club in the country for over 25 years. "We are actively involved in DFL-led initiatives and collaborate with other Bundesliga clubs to present a united front internationally. Our Brazil tour was another opportunity for us to take responsibility on behalf of the Bundesliga. With the partial allocation of the DFL broadcasting rights in Brazil set for 2026, the tour held strategic importance," added Johann Plenge.

© RB Leipzig

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RB Leipzig: "An estimated €5m media value generated during our tour in Brazil" (Johann Plenge)

"During our pre-season tour in Brazil, we recorded a significant uptick in new followers across our key social channels, as 78% of all our new Instagram followers during that period came from Brazil alone. In total, we generated approximately 150 million impressions across both managed and earned social media channels. From a media perspective, the response was outstanding. Over 200 articles were published by more than 50 media outlets, resulting in an estimated media value exceeding €5m and reflecting the high level of interest in our club throughout the tour," said Johann Plenge, member of the board of directors and chief business officer at RB Leipzig (Bundesliga), to News Tank on 25/06/2025. The RB Leipzig executive speaks one month after the club's pre-season tour organized in Brazil from 23-30/05, the first for a German club in the country for over 25 years. "We are actively involved in DFL-led initiatives and collaborate with other Bundesliga clubs to present a united front internationally. Our Brazil tour was another opportunity for us to take responsibility on behalf of the Bundesliga. With the partial allocation of the DFL broadcasting rights in Brazil set for 2026, the tour held strategic importance," added Johann Plenge.

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© D.R.

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Lorin Parys

Member of the Board of Directors @ European Leagues • CEO @ Pro League

© D.R.

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Lorin Parys

Member of the Board of Directors @ European Leagues • CEO @ Pro League

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Sébastien Béquart

CEO - Co-founder @ Gymlib

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Sébastien Béquart

CEO - Co-founder @ Gymlib

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Pauline Lambertini

Responsable relations externes et communication interne @ Stade Toulousain (ST)

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Pauline Lambertini

Responsable relations externes et communication interne @ Stade Toulousain (ST)

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Agon

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Agon

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US Montauban Sapiac

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US Montauban Sapiac

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Mercury 13

Sector: holding company for women's football clubs Founded: 2023 Management:• Victoire Cogevina Reynal and Mario Malavé (co-founders and co-CEOs)• Alejandra Depalma (chief communications officer)• Lindsey Eckhouse (chief revenue officer)• Hannah Haynes (chief strategy officer) Club owned:• FC Como Women (Serie A Femminile eBay) Partners:• Wasserman Agency / The Collective• Nike

© D.R.

Organisation

Mercury 13

Sector: holding company for women's football clubs Founded: 2023 Management:• Victoire Cogevina Reynal and Mario Malavé (co-founders and co-CEOs)• Alejandra Depalma (chief communications officer)• Lindsey Eckhouse (chief revenue officer)• Hannah Haynes (chief strategy officer) Club owned:• FC Como Women (Serie A Femminile eBay) Partners:• Wasserman Agency / The Collective• Nike

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