Premier League: Circle Internet Group (crypto) main shirt sponsor of Chelsea FC from the 2026-27 season
Circle Internet Group, a company specialising in financial services related to cryptocurrencies, has become the main shirt sponsor of Chelsea FC
Activity: English professional football club
Principal partners:
• Nike (equipment supplier): 2017-2032, estimated at £60m per season• Circle Internet Group (crypto): main shirt sponsor, since…
(Premier League
Top English professional football division. 20 clubs.
) from the 2026-27 season onwards, the club announced on 28 August 2026.
As part of this agreement, the company will feature its USDC stablecoin
A cryptocurrency designed to maintain a stable value, generally pegged to a fiat currency.
on the front of the men's and women's (Barclays Women's Super League
English women's football first division, 12 clubs in 2025-26.
) team shirts. Chelsea played its first 2026-27 Premier League match (a 3-2 victory over Fulham FC on 24 August) without a main shirt sponsor, following the expiry of its contract with Swedish AI-powered industrial software company IFS at the end of the 2025-26 season.
The English club had also started its 2025-26 campaign without a main shirt sponsor, as its agreement with IFS did not begin until February 2026. Similarly, the club entered into a main shirt sponsorship agreement with Damac Properties, a Dubai-based (UAE) luxury real estate company, late in the 2024-25 season (on 30 April 2025). The 2023-24 season was the last in which the club had a main sponsor for the entire campaign: Infinite Athlete, an American AI technology company, for an estimated £40m (€46.1m).
Premier League: 9 of the 20 clubs (45%) have a new main shirt sponsor for the 2026-27 season
A ban on main shirt sponsorship agreements with betting operators for Premier League clubs came into force on 1 July 2026. Despite there being no legislation requiring them to do so, the English top flight clubs have collectively agreed to a ban on such agreements from the 2026-27 season, as announced by the English League on 13 April 2023. This voluntary compromise was meant to allow clubs to be exempt from future, stricter UK government legislation.
The regulation has a significant impact on the English top flight, where 11 of the 20 clubs (55%) had a main shirt sponsorship agreement with a sports betting operator during the 2025-26 season. Of these 11 clubs, three were relegated, while seven others announced a change of main shirt sponsor for 2026-27. Among them is Aston Villa FC
Activity: English professional football club
Principal partners:
• adidas (equipment supplier): since 2024-25
• Visit Rwanda (tourism): main shirt sponsor, since 2026-27
• Betano (betting)…
, which features the Rwanda Development Board
Sector: Rwandan International Investments Agency
Founded: 2008
CEO: Jean-Guy Afrika
Sponsorship ("Visit Rwanda", via subsidiary the Rwanda Development Board):
• Aston Villa FC (Premier…
’s tourism brand, Visit Rwanda, in this space (£20m per season, making it the most lucrative main shirt sponsorship deal in the club’s history). Only Sunderland AFC
Activity: English professional football club
Main partners:• Fanatics (retail): official retail partner until 2034• Hummel (equipment supplier): since 2024-25• Shuffle (gambling): sleeve sponsor…
has yet to announce a successor to bookmaker W88, which featured on the front of its shirts in 2025-26.
Chelsea FC: equipment supplier & kit sponsors in 2026-27
Chelsea FC
Activity: English professional football club
Principal partners:
• Nike (equipment supplier): 2017-2032, estimated at £60m per season
• Circle Internet Group (crypto): main shirt sponsor, since 2026-27
• BingX (crypto): training kit sponsor, 2024-2027
Official partners:
• The Ascott Limited (hotels): official global hotels partner from 2024-25
• Cadbury (chocolate): since 2020-21
• Molson Coors (beer): via Carling official beer partner from the 2025-26 season
• Champions Travel and Travel Connection (hospitality & travel): official hospitality travel partner
• Damac Properties (real estate): main shirt sponsor in 2024-25
• EA Sports (video games): since 2008-09
• Linglong Tire (tires)
• MatchWornShirt (auctions)
• MSC Cruises (cruise company): since January 2019
• Predator Energy (energy drinks)
• Rexona (deodorant, hygiene) in the United Kingdom, since 30/01/2017
• Pegasus Airlines (airline)
• IFS (AI)
Regional partners:
• 8xBet (betting)
• Betway (betting)
• FICO (financial literacy)
• MSport (betting): partner in Africa
• Roobet (betting): official regional betting partner for Latin America & Canada
• TMGM (Forex trading)
• Uppingham Cairo (school in Egypt)
Official suppliers:
• ABM (facility, engineering & infrastructure solutions): official cleaning provider
• Nicholson (cocktails)
• Ticketmaster (ticketing)
• Twilio (customer engagement platform)
• Coca-Cola (beverages): official soft drink supplier since 2025-26
Strategic partner: Roc Nation
Category: Professional Clubs
Headquarters address
Stamford BridgeFulham Road
SW6 1HS London United kingdom
Visit in the directory
# 972, created on 06/02/14 at 18:33 - Updated on 17/09/26 at 12:09
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