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©  Nike
Brazil 2014: Nike to launch advertising campaign with first clip, "Risk Everything"

U.S. sporting goods supplier, Nike, launched an advertising campaign with its first clip, "Risk Everything," for the 2014 World Cup on 04/01/2014. The film features Cristiano Ronaldo (Portugal), Neymar (Brazil) and Wayne Rooney (England), before a big match during the competition. "The film aims…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 16943
• Published on 01/04/14 at 14:00
©  D.R.
2016-2020 Ligue 1 TV rights: Canal+ may have appealed decision of Paris Court

The French pay-TV group, Canal+, may have appealed the decision of 28/03/2014 by the Regional Court (Tribunal de Grande Instance) of Paris on 31/03/2014, to maintain the tender launched by the LFP (Professional Football League) for the 2016-2020 TV rights for Ligue 1 and Ligue 2. Canal+ had…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities, …
• Article # 16941
• Published on 01/04/14 at 13:31
©  D.R.
FC Barcelona launch their official page on the Chinese social network, Sina Weibo

FC Barcelona (Liga BBVA) launched their official page on the Chinese social network, Sina Weibo, on 27/03/2014. The page has nearly 267,000 subscribers four days after its launch on 31/03/2014. The Spanish club will provide exclusive news and photos on the official page and hopes to take advantage…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 16922
• Published on 01/04/14 at 12:59
©  D.R.
Italy: AS Bari club (Serie B) to be auctioned on 18/04/2014, starting price set at €4.3m

The auction of AS Bari (Serie B, Italian second division) will be held on 18/04/2014, announced Marcello Danisi on 31/03/2014. He is one of two administrators appointed by the Court of Bari after the bankruptcy of the club on 10/03/2014. After an appraisal of the club's assets, the starting price…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal, …
• Article # 16936
• Published on 01/04/14 at 12:40
©  D.R.
2.Bundesliga: Klaiber shirt sponsor of Karlsruher SC for the 2014-15 championship

Klaiber, a company specialising in the manufacture and sale of blinds, has extended its contract as shirt sponsor of Karlsruhe SC (2.Bundesliga) for the 2014-15 championship, the club announced on 31/03/2014. Klaiber has had its logo on the club's shirt since 2010. The contract is valued at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16930
• Published on 01/04/14 at 12:10
©  D.R.
World Cup 2014: 46% of Americans want to watch the competition on multi-screen

74% of potential U.S. viewers of the World Cup 2014 (Brazil, 12/06 to 13/07/2014) will watch matches of the competition in a bar with friends or from their place of work, and 63% of them will look for summaries of matches on their computer, compared to 25% on their tablet and 23% on their…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 16933
• Published on 01/04/14 at 11:43