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Euro 2016: Hyundai launches an activation for results prediction

The automobile manufacturer Hyundai has launched a new activation of its partnership with Euro 2016, announced UEFA on 14/04/2016. This is a results prediction platform (europredictor.uefa.com) where fans can attempt to plot the course of the 24 competing teams from the group stage through to the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 67582
• Published on 22/04/16 at 14:11
©  D.R.
Bundesliga: Borussia Mönchengladbach announce record turnover of €160.6m in 2015

Borussia Mönchengladbach (Bundesliga) recorded a turnover of €160.6m in 2015 (from 01/01/2015 to 31/12/2015), announced the club during its annual meeting, held in a forum at Borussia-Park (59,724 seats) in Mönchengladbach (GER) on 19/04/2016.This turnover is a new record for the club (Up 24% on…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 67571
• Published on 22/04/16 at 13:29
©  FFF
UEFA: Florence Hardouin (FRA) and incumbent Karen Espelund (NOR) candidates for the ExCo

Florence Hardouin (FRA), the deputy CEO of the FFF, is a candidate for the position reserved for a woman on the UEFA Executive Committee, announced UEFA on 21/04/2016. The vote will be held during the 40th Ordinary UEFA Congress in Budapest (HUN) on Tuesday 03/05/2016. Karen Espelund (NOR)…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 67536
• Published on 22/04/16 at 12:45
©  manutd.com
Premier League: Swissquote (Forex trading) extends its global partnership with Manchester United

The Swiss group Swissquote Swiss has extended, for "several years", its global partnership with Manchester United FC (Premier League), which will make the company the official Forex and online financial trading partner of the English club, on 21/04/2016. Swissquote had reached an initial agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Digital, …
• Article # 67535
• Published on 22/04/16 at 11:55
Spain: Vodafone España will broadcast Eurosport 1 and 2 from 28/04/2016

The Spanish telecommunications group Vodafone España has formed a partnership with the US media group Discovery Communications, owner of Eurosport, for the broadcasting of the channels Eurosport 1 and Eurosport 2 on its pay-TV bouquet Vodafone TV, the group announced on 20/04/2016. Vodafone, which…
Domain(s): Media
• Category(ies): Finance, Rights Acquisitions
• Article # 67563
• Published on 22/04/16 at 11:25
©  Eurosport 2
Coupe de France: FC Sochaux - Marseille draws 498,000 viewers in record audience for Eurosport 2

FC Sochaux-Montbéliard - Olympique de Marseille (0-1), the second semi-final of the 2015-16 Coupe de France, drew 498,000 viewers on average in France on the pay-TV channel Eurosport 2 on Wednesday 20/04/2016 (kick-off 21:00 CET).This is a record audience for the Eurosport 2 channel, which…
Domain(s): Media
• Category(ies): Media Audiences
• Article # 67557
• Published on 22/04/16 at 10:39
©  D.R.
Euro 2016: partnership with the application Fanzone to optimise fan transportation

UEFA announced that it has partnered with Fanzone, a digital platform specialising in transportation solutions, on 10/04/2016. Objective: to enable supporters to easily organise their travel so as to attend Euro 2016 matches. Thanks to its data and its community dimension, and after a…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 67479
• Published on 22/04/16 at 09:55
©  Samsung, Tag Heuer, Makita
Copa America Centenario: Samsung, Tag Heuer and Makita become official partners of the competition

The Korean group Samsung (electronics), the Swiss company Tag Heuer (watches) and the Japanese company Makita (tools) have become official sponsors of the Copa America Centenario, as reported on 19/04/2016. They join the American companies Coca-Cola (soft drinks), Sprint (telecommunications)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 67489
• Published on 22/04/16 at 09:25
Euro 2016: Continental thanks the "designated driver" and offers tickets to the final

Continental UK, the tyre manufacturer, launched a new activation as part of its partnership with Euro 2016 on 20/04/2016, announced the UK subsidiary of the German brand on 15/04/2016. The campaign, entitled "Designated Drivers" (as in those who do not consume alcohol so as to be legally able to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Social Responsibility, Marketing - Communication
• Article # 67477
• Published on 21/04/16 at 18:25
TV rights: €66m total fines for Mediaset, Infront, Sky, Lega Serie A - accused of illegal agreement

The AGCM, the Italian competition authority, has sanctioned the parties involved in an illegal agreement - RTI (subsidiary of Mediaset), Infront Italy, the Lega Serie A and Sky Italia -- regarding the allocation of the TV rights for the Serie A from 2015 to 2018 -- and fined these parties a…
Domain(s): Media, Public Authorities & Regulations
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 67517
• Published on 21/04/16 at 17:34