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©  Borussia Dortmund
Borussia Dortmund: exclusive partnership with Shandong Luneng (Chinese Super League)

Borussia Dortmund (Bundesliga) has established a five-year exclusive partnership with the Chinese club Shandong Luneng (CSL), announced Carsten Cramer, marketing director of the German club, to Xinhua, the official Chinese news agency on 23/08/2017. This partnership, which has not yet been…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 100455
• Published on 31/08/17 at 17:16
©  D.R.
Italy: RAI and Italia Sport Communication acquire audiovisual rights to the Serie C (2017-2020)

The Italian TV-group RAI and the Italian media group Italia Sport Communication Srl have acquired, from the Lega Pro (legal entity of the Italian third division) the audiovisual rights to the Serie C (Italian third division, professional) for three seasons, through 2019-20, announced the Lega Pro…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 100459
• Published on 31/08/17 at 17:16
Bundesliga: Uhlsport to succeed Erima as kit supplier to 1. FC Köln (2018-2022, €4.5m / season)

Uhlsport, the German sports equipment brand, will be the next kit supplier of 1. FC Köln (Bundesliga) for four seasons (2018-2022), the club announced on 22/08/2017. Uhlsport will enjoy the status of a major partner, the first level in the sponsorship hierarchy of 1. FC Köln. The equipment…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 100467
• Published on 31/08/17 at 15:14
©  CIES
Transfers: closing of the summer window in 4 countries today 31/08/2017 (midnight), Spain tomorrow

Among the other Top 5 European countries, Spain is the only one to close the transfer period tomorrow, on Friday 01/09/2017, according to the FIFA TMS registry. This means Spanish clubs can still register incoming players one day longer than the other four countries.• In France, the summer window…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 100536
• Published on 31/08/17 at 14:10
©  D.R.
Serie A TIM: 5.1 million Sky Italia and Mediaset Premium subscribers watched Matchday 2 of 2017-18

The ten games of Matchday 2 of the 2017-18 Serie A TIM drew a total of 5,160,176 subscribers on the channels of the Italian pay-TV groups Sky Italia and Mediaset Premium, on 26 and 27/08/2017, according to data from institutes of audience measurements AGB (Nielsen group) and Auditel, and published…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 100447
• Published on 31/08/17 at 13:39
©  LaLiga
LaLiga Santander: more than 4.26 million viewers in Spain for Matchday 2 of 2017-18

At least 4.26 million TV viewers watched the 10 games of Matchday 2 of the 2017-18 LaLiga Santander, played from 25 to 27/08/2017, less than the TV figure the for Matchday 1 (4.98 million viewers from 18 to 21/08/2017). The best TV audience was for Real Madrid CF - Valencia CF (2-2), with…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 100280
• Published on 31/08/17 at 12:59
©  D.R.
Bundesliga: 3.87 million Sky Deutschland subscribers for 8 of the 9 games of Matchday 2 of 2017-18

Eight of the nine games of Matchday of the 2017-18 Bundesliga, played from 25 to 27/08/2017, drew a total of 3.872 million subscribers on average on the German Sky Bundesliga pay TV channels, according to data from the German institutes of audience measurement AGF and GfK. The best TV audience of…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 100283
• Published on 31/08/17 at 12:29
Ligue 1 Conforama: Canal+ draws 1.34 million viewers for AS Monaco - Marseille

AS Monaco FC - Olympique de Marseille (6-1), the final game of Matchday 4 of the 2017-18 Ligue 1 Conforama, at the Stade Louis II (18,523 capacity), drew 1.34 million viewers on average in France on the pay-TV channel Canal+, on Sunday 27/08/2017 (kick-off at 21:00 CET). This figure represented an…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 100284
• Published on 31/08/17 at 11:44
©  BBC
Premier League: 722,000 TV viewers for Manchester United - Leicester City on BT Sport 1

Manchester United FC - Leicester City FC (2-0), in Matchday 3 of the 2017-18 Premier League season, drew 722,000 subscribers on average on the pay-TV channel BT Sport 1 on Saturday 26/08/2017 (kick-off at 17:30 local time, pre-game from 17:00). This figure represented an audience share of 5.8…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 100431
• Published on 31/08/17 at 10:20
©  FIFA
2018 World Cup: Russia, Brazil, and Iran already qualified, the other 29 known by November 2017

Russia, as the host country, Brazil (CONMEBOL zone), and Iran (Group A, AFC zone) are the three countries already qualified for the finals of the XXI World Cup, to be held in Russia from 14/06 to 15/07/2018, while the qualifying phase (of which 663 matches have been played - and 1,903 goals scored…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 100257
• Published on 30/08/17 at 17:59