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Bundesliga: Uhlsport to succeed Erima as kit supplier to 1. FC Köln (2018-2022, €4.5m / season)

Uhlsport, the German sports equipment brand, will be the next kit supplier of 1. FC Köln (Bundesliga) for four seasons (2018-2022), the club announced on 22/08/2017. Uhlsport will enjoy the status of a major partner, the first level in the sponsorship hierarchy of 1. FC Köln. The equipment…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 100467
• Published on 31/08/17 at 15:14
©  Hyundai / Kia
Europa League: South Korean automaker Kia Motors an official partner for 2018-2021

The South Korean automaker Kia Motors has become an official partner of the Europa League for the 2018-2021 cycle, UEFA announced on 28/08/2017. This is in the second level in the sponsorship hierarchy of the Europa League."The UEFA Europa League involves clubs from 55 national associations from…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 100297
• Published on 30/08/17 at 17:05
©  Premiership Rugby
Rugby: Virgin Atlantic (air transport) partner of the Premiership (ENG) until 2018-19

Virgin Atlantic, a British airline, has become a partner of Premiership Rugby for two seasons, until 2018-19, on 24/08/2017. Virgin Atlantic will enjoy the status of official partner, in the first level in the sponsorship hierarchy of Premiership Rugby. "The global reach of Aviva Premiership Rugby…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Social Responsibility, …
• Article # 100214
• Published on 29/08/17 at 18:43
©  sevillafc.es
LaLiga: Playtika (mobile gaming) becomes main shirt sponsor of Sevilla FC for 2017-18

Playtika, an Israeli mobile gaming development company, has become the main shirt sponsor of Sevilla FC (LaLiga Santander) for the 2017-18 season, the club announced on 19/08/2017. The amount of the agreement is "several million euros".Playtika enjoys the status of major partner, the first level…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 100105
• Published on 28/08/17 at 17:28
©  Lagardère Sports
Lagardère Sports announces the opening of its office in Shanghai, China

The sports marketing agency Lagardère Sports has formalised the opening of its office in China, in Shanghai, on 22/08/2017. This office was installed in December 2016, in the Jing'An district. "In China, which has rapidly become a major crossroads for sport business, the agency will use its…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 100053
• Published on 28/08/17 at 17:28
©  Peyongchang 2018
Olympics: Korea Electric Power Corp. (energy) official partner of PyeongChang 2018

Korea Electric Power Corp. (KEPCO), a Korean public energy group, has become a partner in the 2018 Olympic Winter Games in PyeongChang (South Korea), on 23/08/2017. KEPCO will enjoy the status of official partner, in the first level in the sponsorship hierarchy of PyeongChang 2018. The amount of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 100215
• Published on 28/08/17 at 11:58
©  tottenhamhotspur.com
Premier League: Leagoo (smartphones) official partner of Tottenham Hotspur FC until 2021-22

Leagoo, a Chinese manufacturer of mobile phones and accessories, has become an official mobile partner of Tottenham Hostpur FC (Premier League) for five seasons (2017-2022), the club said on 17/08/2017. Leagoo will enjoy the status of official partner, the second level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99783
• Published on 24/08/17 at 16:56
©  LaPresse
Serie A TIM: Segafredo Zanetti (coffee) becomes partner and official coffee of Juventus (2017-2020)

Segafredo Zanetti, an Italian coffee producer, has become an official partner of Juventus (Serie A TIM) for three seasons (2017-2020) on 22/08/2017. The partnership, in the third level in the sponsorship hierarchy of the club, makes of Segafredo the official coffee of Juventus. Segafredo Caf…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 99996
• Published on 24/08/17 at 16:55
©  Atlanta Hawks
NBA: Sharecare (health application) becomes Atlanta Hawks jersey sponsor (2017-2020)

Sharecare, a digital platform and mobile health and wellness application, has become the jersey sponsor of the Atlanta Hawks from the 2017-18 season, on 17/08/2017. It is a partnership of "several years" according to the NBA franchise, five years according to the US specialist media.As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99900
• Published on 23/08/17 at 17:24
©  LCFC
Premier League: Ladbrokes (betting) becomes official partner of Leicester City FC and Burnley FC

Ladbrokes, a British sports betting company, becomes an official sports betting partner, in the UK, of Burnley FC (Premier League) for three seasons (2017-2020) on 17/08/2017. The operator succeeds the online betting site 888sport.com. Ladbrokes will enjoy the status of official partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99895
• Published on 23/08/17 at 17:06