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©  PSG
Neymar: "3rd most popular player in China, with 20% of fans identifying him" (Brand Finance)

In China, "Neymar was identified as the 3rd most popular player in the country, with 20% of fans identifying him among their favourite players. This number is likely to rise following the media interest that Neymar’s record-breaking transfer from Barcelona to PSG has generated," according to the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 99371
• Published on 08/08/17 at 15:40
©  Paris Saint-Germain
Neymar: "With him, Paris Saint-Germain open the doors to South America and Asia" (L. Maltese, Kedge)

"It is impossible to know how much the arrival of Neymar will allow Paris Saint-Germain to generate in terms of sponsorship revenue and additional partnerships, because the effects of such an acquisition are indirect alongside the existing attractiveness of the Paris Saint-Germain brand, notably…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 99324
• Published on 07/08/17 at 18:00
©  Neymar Jr
Neymar: third footballer in the world, after C. Ronaldo and Messi, in terms of sponsorship revenue

The Brazilian international Neymar Jr, who signed a five-year contract with Paris Saint-Germain (Ligue 1 Conforama) on 03/08/2017, is the ambassador of many international brands, including Nike (sports equipment), Gillette (hygiene products, Procter & Gamble group), Red Bull (energy drinks)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 99220
• Published on 04/08/17 at 12:10
©  Premiership Rugby
Rugby: Aviva (insurance) extends as title sponsor of the English Premiership for 2017-18

Aviva, a British insurance company, has extended as title sponsor of Premiership Rugby, the English professional rugby union league, for the 2017-18 season, on 03/08/2017. Aviva has been the title sponsor of the rugby league, which has been named the Aviva Premiership since the 2010-11 season…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Social Responsibility, …
• Article # 99212
• Published on 04/08/17 at 10:44
©  Denver Nuggets
NBA: Western Union (money transfer) becomes jersey sponsor of the Denver Nuggets (2017-2020)

Western Union, an American company specialising in money transfer and financial services, has become the jersey sponsor of the Denver Nuggets from the 2017-18 season, announced the NBA franchise on 31/07/2017. The contract runs until 2019-20, the third and final season of the experimental…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99211
• Published on 04/08/17 at 10:09
©  FC Metz
Ligue 1 Conforama: CAR Avenue (dealerships), main shirt sponsor of FC Metz for 2017-2020

CAR Avenue, a French chain of car dealerships, has become a premium partner and main shirt sponsor of FC Metz (Ligue 1 Conforama) for three seasons (2017-2020), on 28/07/2017. CAR Avenue will enjoy the status of premium partner, in the first level in the sponsorship hierarchy of FC Metz. The CAR…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99137
• Published on 03/08/17 at 17:30
©  LaLiga
LaLiga: Konka (electronics) becomes a regional partner in China for the Spanish league until 2018-19

Konka, a Chinese manufacturer and distributor of electronic products and household appliances, has become a regional partner of LaLiga, in China, on 28/07/2017. This partnership, in the fourth level of the sponsorship hierarchy of the league, will extend over a two-year period, until 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 99063
• Published on 03/08/17 at 16:29
©  DFB
DFB: SAP (software) extends deal as a premium partner of the German Federation until 2019-20

The German software company SAP has extended as a premium partner of the DFB for three seasons (2017-2020), on 01/08/2017. This partnership is in the third level of the sponsorship hierarchy of the German Football Federation, which began in 2013-14.The annual amount of the agreement has not been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 99092
• Published on 03/08/17 at 16:29
©  Saracens
Rugby: Maltese Betsafe (betting) becomes back of the shirt sponsor of Saracens RFC (2017-2020)

Betsafe, a Maltese sports betting operator, has become the back of the shirt sponsor and official betting partner of Saracens RFC (Aviva Premiership) for three seasons, that is the 2017-2020 period, indicated the English rugby club on 20/07/2017. Betsafe has the status of Lead Partner, in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sponsors - Partners
• Article # 99136
• Published on 03/08/17 at 15:30
©  Tag Heuer
France: TAG Heuer (watchmaker) becomes the "official timekeeper" of the LFP for the 2017-18 season

The Swiss watchmaker TAG Heuer has become the "official timekeeper" of the French professional football league for the 2017-18 season, on 29/07/2017. This partnership covers all competitions organised by the LFP. "The brand will benefit from visibility at Ligue 1 Conforama matches, including in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 98969
• Published on 02/08/17 at 11:13