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©  Liverpool FC
Premier League: Western Union (money transfer) shirt sleeve sponsor of Liverpool FC (2017-2022)

Western Union, an American company specialising in money transfer and financial services, has become an official sponsor of Liverpool FC (Premier League) from the 2017-18 season, announced the club on 09/08/2017. This is a 3rd level partnership in the club's sponsorship hierarchy. Western Union…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 99482
• Published on 11/08/17 at 16:12
©  Hannover 96
Bundesliga: HDI (insurance) becomes shirt sleeve sponsor of Hannover 96 from 2017-18

HDI, the German insurance company, is extending its partnership with Hannover 96 (Bundesliga), the German club said on 06/08/2017. This partnership, whose financial amount and duration have not been communicated, is in the 4th level in the sponsorship hierarchy of the German club. HDI gets…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners, Stadiums
• Article # 99481
• Published on 11/08/17 at 16:12
©  Ericsson
Ligue 1 Conforama: Ericsson presents its performance analysis system for Paris Saint-Germain players

Ericsson, a Swedish information technology and telecommunications group, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) and presented its performance analysis system for the Parisian club's players in a promotional video published on 09/08/2017. "The video shows how…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 99531
• Published on 11/08/17 at 13:54
©  The FA
FA Cup: Emirates (airline) extends its title naming rights partnership until 2020-21

The Emirati airline Emirates has retained the title naming rights to the FA Cup for three more seasons (2018-2021), announced the FA on 09/08/2017. Emirates enjoys the status of a first level partner in the sponsorship hierarchy of the oldest football competition in the world (first edition in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 99491
• Published on 11/08/17 at 11:14
©  EFL_EA Sports
EFL: EA Sports (video games) extends as official partner of the League and iFollow OTT service

EA Sports, an American video game company, has extended and expanded its partnership with the EFL for six seasons, until 2022-23, announced the two parties on 03/08/2017. The publisher, who have been officially licensed by the EFL since 2009-10, becomes an official partner, in the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 99409
• Published on 10/08/17 at 16:00
©  UEFA
UEFA: Volkswagen partner of national team competitions for 2018-2022, including Euro 2020

The German automobile manufacturer Volkswagen has become the "mobility partner" of UEFA's national team competitions for the 2018-2022 period, announced the European body on 09/08/2017. This is a global partnership, in the first level in the sponsorship hierarchy of UEFA, valued at at least €40m…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 99449
• Published on 10/08/17 at 14:10
©  Borussia Dortmund
Borussia Dortmund: Opel (automobiles), "champion" partner and shirt sponsor until 2021-22

Opel, a German automobile manufacturer, is extending its "champion" partnership (2nd level) for four seasons (2018-2022) and expanding it by becoming the shirt sleeve sponsor of Borussia Dortmund (Bundesliga) for five seasons (2017-2022), announced the club on 03/08/2017. The annual fixed amount…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99336
• Published on 09/08/17 at 17:46
©  Valenciacf.com
LaLiga: Alfa Romeo (automobiles) becomes shorts sponsor of Valencia CF for 2017-18

Alfa Romeo, an Italian automaker, has become a premium partner and shorts sponsor of Valencia CF (LaLiga Santander), on 03/08/2017. The Alfa Romeo logo will now be visible on the front left side of the Spanish club's shorts during the 2017-18 season.Alfa Romeo will enjoy the status of a premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99381
• Published on 09/08/17 at 17:45
Ligue 1 Conforama: Winamax (betting) extends partnership with Olympique de Marseille for 2017-18

Winamax, the French sports betting and online poker operator, has renewed its partnership with Olympique de Marseille (Ligue 1 Conforama) for the season 2017-18, on 04/08/2017. Winamax and Olympique de Marseille have been partners since the 2015-16 season.Winamax enjoys the status of a premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 99410
• Published on 09/08/17 at 11:05
©  MLS
MLS: adidas extends as league-wide kit and sports equipment supplier for $700m (€590m) until 2024

The German sports equipment manufacturer adidas has extended as the collective, league-wide kit and sports equipment supplier to MLS through the 2024 season, the two parties announced on 02/08/2017. The current contract had been scheduled to end after the 2018 season. adidas has been a partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 99240
• Published on 08/08/17 at 18:06