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©  herthabsc.de
Bundesliga: Carlsberg (beer) exclusive partner of Hertha BSC Berlin from 2017-18

The Danish beer brand Carlsberg has become an exclusive partner of Hertha BSC (Bundesliga) from the 2017-18 season, indicated the club on 17/08/2017. This is in the third level in the sponsorship hierarchy of the Berlin club. Carlsberg, who was already a partner of Hertha BSC in the 2007-2013…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99832
• Published on 22/08/17 at 15:43
©  FC Bayern
Bundesliga: €188m in revenue for the 2017-18 clubs from their main shirt sponsors

The 18 Bundesliga clubs will receive a minimum of €187.7m in revenue from their main shirt sponsorship contracts in the 2017-18 season, which began on 18/08/2017. This is nearly €6m more (+3.1%) than for the 2016-17 season (Nielsen Sports data).The six clubs that receive the most revenue from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 99860
• Published on 22/08/17 at 12:14
©  Milwaukee Bucks
NBA: Harley-Davidson (motorcycles) becomes jersey sponsor of the Milwaukee Bucks (2017-2020)

Harley-Davidson, an American motorcycle manufacturer, has become the jersey sponsor of the Milwaukee Bucks from the 2017-18 season, on 10/08/2017. This is a "multi-year partnership" according to the NBA franchise, which can run beyond 2019-20, the third and final season of the experimental jersey…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99704
• Published on 22/08/17 at 11:00
©  Renfe_Vuelta
Cycling: Renfe (transport) official supplier of the 2017 edition of the Tour of Spain (La Vuelta)

Renfe, a Spanish public transportation and freight railway group, has become an official supplier of the 2017 edition of of the cycling race La Vuelta (6th level in the sponsoring hierarchy of the Tour of Spain) on 26/07/2017. The agreement, signed with the Spanish event organiser Unipublic, makes…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners
• Article # 99781
• Published on 21/08/17 at 10:44
©  Hamad International Airport
Bundesliga: 15 of the 18 clubs begin the 2017-18 season with a sleeve sponsor

15 of the 18 Bundesliga clubs will begin the 2017-18 season with a shirt sleeve sponsor, as of 18/08/2017. Only 1. FSV Mainz 05, SC Freiburg ,and FC Augsburg 1907 have yet to formalise such a partnership to date, while the 2017-18 Bundesliga season opens with the FC Bayern Munich - Bayer 04…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 99747
• Published on 18/08/17 at 15:19
©  DHL
DHL (Logistics) becomes title sponsor of the new "DHL Champions Series", the drone racing circuit

DHL, the German express delivery and logistics group, has become a partner of DR1 Racing, the company organising drone races and title sponsor of its new circuit, the "DHL Champions Series", on 09/08/2017. DHL will enjoy the status of strategic partner, the first level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Marketing - Communication, …
• Article # 99547
• Published on 18/08/17 at 13:39
©  West Bromwich Albion FC
Premier League: 12Bet (betting) sleeve and training wear sponsor of West Bromwich Albion in 2017-18

12Bet, a Chinese sports betting and online casino operator, has becomes the shirt sleeve sponsor and and training wear sponsor of West Bromwich Albion FC (Premier League) for the 2017-18 season, on 10/08/2017. 12Bet will enjoy the status of "Asian sports betting partner", in the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 99568
• Published on 17/08/17 at 18:02
©  Huddersfield Town AFC
Huddersfield Town AFC: partners Leisu, Viessmann, TOG24 have news deals for Premier League return

Huddersfield Town AFC have welcomed eight new partners and extended with 16 others since 16/06/2017, while the West Yorkshire club returned the English football elite on 12/08/2017 (3-0 win away to Crystal Palace FC, Matchday 1 of the 2017-18 Premier League), for the first time since 1971-72. No…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99705
• Published on 17/08/17 at 17:44
©  Oppo
China: partner Oppo to market a new smartphone in the colours of FC Barcelona

Oppo will produce and market, in China and in limited edition, R11 smartphones in the colours of FC Barcelona (LaLiga Santander), announced the Chinese manufacturer of smartphones on 08/08/2017. The model R11 FC Barcelona of Oppo has a blue and red back shell, decorated with the logo of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 99694
• Published on 17/08/17 at 16:50
©  Arsenal FC
Vitality, Dafabet, Utilita: the last partnerships concluded by Premier League clubs

Vitality, a UK health insurance company, extended its naming rights agreement for the AFC Bournemouth stadium until 2019-20 on 11/08/2017, and extends it to three stands of the former Dean Court Stadium (11,464 capacity), now called Vitality Steve Fletcher Stand, Vitality East Stand, and Vitality…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99646
• Published on 16/08/17 at 17:30