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©  Burnley FC
Premier League: mobile game "Golf Clash" sleeve sponsor of Burnley FC for the 2017-18 season

"Golf Clash", a mobile game from the British company Playdemic, has become the shirt sleeve sponsor of Burnley FC (Premier League) for the remainder of the 2017-18 season, on 29/09/2017. "Golf Clash" is in the second level in the sponsorship hierarchy of the English club. "Golf Clash", a game…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 103121
• Published on 05/10/17 at 17:43
©  EU
European Parliament: UEFA and FIFA accused of "double talk" on tax evasion

"Despite facing intense and often hostile questioning by MEPs, including an accusation that they were enablers of a corrupt system, officials from football’s top bodies, UEFA and FIFA, sidestepped an invitation to openly criticise footballers, including Cristiano Ronaldo and Lionel Messi, during a…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 103124
• Published on 05/10/17 at 16:44
©  FIGC
Italy: Poste Italiane and Goleador (confectionery) partners of the FIGC until the end of 2018

Poste Italiane, the Italian state postal service, has become a top sponsor of the FIGC until the end of 2018, announced the Italian Football Federation on 02/10/2017. This is a second level partnership in the sponsorship hierarchy of the FIGC. "Our company, with its very strong territorial…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 103169
• Published on 05/10/17 at 15:39
©  Major League Gaming
Leaders: "eSports struggling to measure the effectiveness of sponsor investments" (S. DiGiovanni)

"When buying media space, agencies and brands want to check all the boxes: television, radio, signage, digital media, etc. It is a matter of spreading and reducing risks, to protect their investment. The current problem with eSports is that we are still struggling to measure the effectiveness of…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Marketing - Communication, Merchandising - Licensing, …
• Article # 103263
• Published on 05/10/17 at 14:34
©  ABC
Serie A TIM: 7.3 million Sky Italia and Mediaset Premium subscribers watched Matchday 7 of 2017-18

The 10 games on Matchday 7 of the 2017-18 Serie A TIM drew a total of 7,303,115 subscribers on the channels of the Italian pay-TV groups Sky Italia and Mediaset Premium, on 30/09 and 01/10/2017, according to the data from the audience measurement institutes AGB (Nielsen group) and Auditel…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 103117
• Published on 05/10/17 at 13:39
©  LaLiga
LaLiga Santander: at least 4.5 million TV viewers in Spain for Matchday 7 of 2017-18 season

At least 4.522 million TV viewers watched 9 of the 10 games of Matchday 7 of the 2017-18 LaLiga Santander, played on 29/09 to 01/10/2017. The largest TV audience was for Real Madrid CF - RCD Espanyol (2-0), which drew 1,070,000 subscribers on average on the pay-TV channel Movistar Partidazo, on…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 103115
• Published on 05/10/17 at 12:39
©  HBSC
2017-18 Bundesliga: 4 million subscribers for Sky Deutschland for 7 of the 9 games of Matchday 7

Seven of the nine games of Matchday 7 of the 2017-18 Bundesliga, played from 29/09 to 01/10/2017, drew a total of 4.06 million subscribers on average on the German pay-TV channels of Sky Bundesliga, according to data from the German audience measurement institutes AGF and GfK. The largest TV…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 103116
• Published on 05/10/17 at 11:54
©  Asics
Leaders 2017: "We need to prepare a new generation of active people" (Gene McCarthy, Asics)

"The health of the sports industry is ultimately equivalent to that of its consumers. In the United States, 66% of the population is not active enough, according to standards of good health. The new generation of Americans is the first to be in poorer health and to have a shorter life expectancy…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Sporting Goods & Brands, …
• Article # 103257
• Published on 05/10/17 at 11:15
©  Youtube (LFP)
Ligue 1 Conforama: Canal+ draws 1.4 million viewers for Nice - Marseille (audience share: 5.6%)

OGC Nice - Olympique de Marseille FC (2-4), the closing game of Matchday 8 of the 2017-18 Ligue 1 Conforama, drew 1.4 million viewers on avearge on the pay-TV channel Canal+ on Sunday 01/10/2017 (kick-off at 21:00 CET). This figure represented an audience share of 5.6%. Canal+ achieved the fifth…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 102987
• Published on 05/10/17 at 10:44
Premier League: 942,000 viewers for Chelsea FC - Manchester City FC on BT Sport 2

Chelsea FC - Manchester City FC (0-1), during Matchday 7 of the 2017-18 Premier League season, drew 942,000 subscribers on average on the pay-TV channel BT Sport 2 on Saturday 30/09/2017 (kick-off at 17:30 local time). The figure gave BT Sport 2 a 5.7% audience share. • Newcastle United FC …
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 102995
• Published on 05/10/17 at 10:09