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©  H96
Bundesliga: Macron to succeed Jako as equipment supplier of Hannover 96 from 2019-20 (2019-2025)

The Italian brand Macron will become the equipment supplier of Hannover 96 (Bundesliga) from 2019-20, according to the German club on 27/08/2018. The agreement is a six-season partnership (2019-2025). Macron will succeed the German brand Jako, the equipment supplier of Hannover 96 during…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 127609
• Published on 30/08/18 at 17:40
©  TAG Heuer
Falken (tyres), partner of 21 clubs in 2018-19, including Liverpool, Schalke and Atlético Madrid

Falken Tyre Europe GmbH, a European subsidiary of the Japanese tyre brand Falken (Sumimoto Rubber Industries Group), is a partner of 21 European football clubs in 2018-19 (see below), according to Lagardère Sports on 24/08/2018. Falken Tyre has been an official partner of Liverpool FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 127589
• Published on 30/08/18 at 16:30
©  Real Valladolid
LaLiga Santander: Real Valladolid CF launches an official mobile application on iOS and Google Play

Real Valladolid CF (promoted to LaLiga Santander) has launched a free official mobile application available on iOS and Google Play, according to the club on 25/08/2018. "The application allows each fan to quickly and intuitively access the entire 'blanquivioleta' (white and purple, colours of the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 127591
• Published on 30/08/18 at 15:20
©  Sky Sports
Portugal: Sport TV extends Premier League TV rights for the 2019-2022 cycle

The Portuguese satellite pay-TV group Sport TV, has extended its exclusive TV rights to the Premier League, for Portugal, for the 2019-2022 cycle, according to the Premier League on 29/08/2018. Sport TV is the rights holder for the current cycle which expires at the end of the 2018-19 season…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 127590
• Published on 30/08/18 at 14:00
©  D.R.
LaLiga Santander: 4.16 million TV viewers in Spain for Matchday 2 of the 2018-19 season

4.165 million TV viewers (2.537 million on the beIN Sports pay-TV channels, 888,000 on the pay-TV channel Movistar Partidazo and 740,000 on the free-TV channel Gol) watched the ten matches on Matchday 2 of the 2018-19 LaLiga Santander season, played from 24 to 27/08/2018, according to data from…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 127388
• Published on 30/08/18 at 12:50
©  Bayern
Bundesliga: 6.99 million viewers for Bayern Munich - Hoffenheim on ZDF (audience share: 27.7%)

FC Bayern Munich - TSG 1899 Hoffenheim (3-1), the opening match of the 2018-19 Bundesliga season, drew an average of 6.99 million viewers in Germany to ZDF on Friday 24/08/2018 (kick-off at 20:30 CET). This figure represented an audience share of 27.7% and allowed ZDF to post the best…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities, …
• Article # 127329
• Published on 30/08/18 at 12:10
©  D.R.
Bundesliga: 3.5 million Sky Deutschland subscribers watch 8 of the 9 games on Matchday 1 of 2018-19

Eight of the nine games on Matchday 1 of the 2018-19 Bundesliga season, played from 24 to 26/08/2018, drew a total of 3.55 million subscribers on average on the German Sky Bundesliga pay-TV channels, according to data from the audience measurement institutes AGF and GfK. The best audience on…
Domain(s): Media
• Category(ies): Media Audiences
• Article # 127385
• Published on 30/08/18 at 11:30
©  OM
Ligue 1 Conforama: OM - Stade Rennais draws 1.1 million viewers on Canal+ (audience share: 5.5%)

Olympique de Marseille - Stade Rennais (2-2), Matchday 3 of the 2018-19 Ligue 1 Conforama season, drew an average of 1.1 million TV viewers on the pay-TV channel Canal+ on Sunday 26/08/2018 (kick-off at 21:00 CET), according to data from the audience measurement institute Médiamétrie. This…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 127324
• Published on 30/08/18 at 10:50
©  UEFA
2018-19 Champions League: 15 countries represented by the 32 clubs, draw on 30/08/2018 at 18:00 CET

15 European countries are represented by the 32 clubs that will participate in the UEFA 2018-19 Champions League group stage, the draw of which is organised by UEFA at the Grimaldi Forum in Monaco on Thursday 30/08/2018 from 18:00 CET. Under the new format of the competition (2018-2021) which…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication
• Article # 127559
• Published on 30/08/18 at 10:00
©  RB Leipzig
Bundesliga: Volkswagen and Porsche (car manufacturers) extend with RB Leipzig until 2020-21

The German car manufacturers Volkswagen AG and Porsche Leipzig GmbH, from the Volkswagen Group, have extended their partnership with RB Leipzig (Bundesliga) for three seasons (2018-2021) on 20/08/2018. Volkswagen and Porsche have the status of "mobility partner", the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 127531
• Published on 29/08/18 at 17:30