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©  Pepsico x Ryder Cup
Golf: PepsiCo (beverages) becomes a "worldwide supplier" of the Ryder Cup until 2025

PepsiCo, a US food and beverage company, has renewed and expanded its partnership with the PGA Tour and entered into an agreement with Ryder Cup Europe to become a "worldwide supplier" for the Ryder Cup until 2025, according to PGA of America and Ryder Cup Europe, co-organisers of the event, on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 194167
• Published on 25/09/20 at 16:59
©  SOS Villages d'Enfants
Bundesliga: FC Bayern Munich signs a cooperation agreement with SOS Children's Villages

FC Bayern Munich (Bundesliga) and SOS Children's Villages, a humanitarian association that supports nearly 1.5 million children in 137 countries, have signed a multi-year cooperation agreement, announced the club on 22/09/2020. SOS Children's Villages "will support FC Bayern in strategically…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility, Stadiums
• Article # 194166
• Published on 25/09/20 at 15:10
©  Eintracht Francfort
Bundesliga: Hyundai, premium and mobility partner of Eintracht Frankfurt for 2020-2023

Hyundai Motor Deutschland, the German subsidiary of the eponymous South Korean car manufacturer, has become the mobility partner of Eintracht Frankfurt (Bundesliga) for three seasons (2020-2023), announced the club on 17/09/2020. Hyundai has the status of premium partner, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 194168
• Published on 25/09/20 at 14:39
©  France info
Ligue 1 Uber Eats: "500,000 unique users on Free during Matchday 4" (T. Reynaud, Free)

“The application (Free Ligue 1 Uber Eats) is working. More than 500,000 unique users during the last round (Matchday 4of Ligue 1 Uber Eats 2020-21 from 18 to 20/09/2020) used their smartphones to watch matches live or summaries of matches. It's a new way of looking at football. We have no regrets…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 194169
• Published on 25/09/20 at 14:09
©  IQONIQ
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 194177
• Published on 25/09/20 at 13:30
©  UEFA
UEFA: five substitutions rule extended to European competitions for 2020-21

Five substitutions per team (instead of three) will be allowed "for all matches played in the Nations League, the European qualifiers play-offs, the Women's Euro qualifiers, the Champions League and the Europa League as from the group stage, and the Women’s Champions League, for the remainder of…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 194142
• Published on 25/09/20 at 12:45
©  Fox Sports
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 194139
• Published on 25/09/20 at 12:20
©  Club Atlético de Madrid
Club Atlético de Madrid: names of members to be displayed in the tunnel at the Wanda Metropolitano

Club Atlético de Madrid (LaLiga Santander) will display the name, surname and membership number of each of its members on the walls of the tunnel that leads from the changing rooms to the pitch at the Wanda Metropolitano (67,703 capacity) for the entire 2020-21 season, announced the club on…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 194128
• Published on 25/09/20 at 11:49
©  D.R.
Olympique de Marseille: launch of OM Records, the club's music label, in partnership with BMG

BMG, music producer and publisher, has become a partner of Olympique de Marseille (Ligue 1 Uber Eats) to launch OM Records, "the new rap, R&B and pop label," announced the club on 24/09/2020. "BMG and OM are delighted with this historic and innovative partnership, a world first on this scale,…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 194090
• Published on 25/09/20 at 11:19
©  Serie BKT
Lega Serie B: new website and application developed with the company IQUII (digital solutions)

The Lega Nazionale Professionisti Serie B has presented a new version of its mobile and tablet application, as well as its website, on 21/09/2020. This double redesign has been developed in collaboration with IQUII, an Italian company specialised in digital solutions and official partner of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 194080
• Published on 25/09/20 at 10:40