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©  Segafredo Zanetti
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 203768
• Published on 24/12/20 at 14:15
©  NHL
NHL: Devils, Capitals, Predators and Panthers, first franchises to display a sponsor on helmets

Prudential Financial, an American company specializing in financial products and services, and the New Jersey Devils franchise signed the first helmet sponsorship deal in NHL history, to be in effect throughout the 2020-21 season, the ice hockey league announced on 22/12/2020. Prudential has also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 203752
• Published on 24/12/20 at 13:45
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 3.16 million viewers in Spain for Matchday 15

8 of the 10 games on Matchday 15 of the 2020-21 LaLiga Santander season, played behind closed doors on 22 and 23/12/2020, posted a cumulative audience of 3.157 million viewers in Spain (2.604 million on the Movistar LaLiga pay-TV channels and 553,000 on the free-TV channel Gol) according to data…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 203764
• Published on 24/12/20 at 13:15
©  Pro14
Rugby: four South African Super Rugby clubs to join the Pro14 from April 2021

Four South African clubs - Vodacom Bulls, Emirates Lions, Cell C Sharks and DHL Stormers - will join the Guinness Pro14 in April 2021 for the "Rainbow Cup" (16-team competition), according to the organising body, Pro14 Rugby, on 23/12/2020. The 2020-21 Guinness Pro14 will end in March 2021 and…
Domain(s): Clubs
• Category(ies): Authorities
• Article # 203760
• Published on 24/12/20 at 12:45
©  D.R.
LaLiga: G2 Strategic extends consulting partnership with Spanish league for the fifth time in 2021

G2 Strategic, a company specialised in "global sports business solutions", has extended its consulting partnership with LaLiga "for the fifth consecutive year," announced the two entities on 21/12/2020. The initial partnership began in November 2016. "Under the new agreement, G2 will continue…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Digital, …
• Article # 203753
• Published on 24/12/20 at 12:14
©  D.R.
French football: an "extremely worrying" financial situation (J-M Mickeler, DNCG control body)

"The financial situation of French football is extremely worrying because it is structurally in deficit," explains Jean-Marc Mickeler, president of the DNCG (French financial control body of professional football), in the French sports daily L'Équipe on 24/12/2020. "In their initial budget…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 203744
• Published on 24/12/20 at 11:40
©  Real Betis Balompié
LaLiga: Real Betis to open an academy in Baghdad (Iraq) in January 2021, their sixth outside Spain

"In January 2021, Real Betis Balompié (LaLiga Santander) and its Foundation will launch the first Betis Academy in Iraq, in the capital Baghdad, in order to develop football in the region by applying the club's methodology," announced the club on 09/12/2020. "This new project, aimed at 400 boys…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 203747
• Published on 24/12/20 at 11:05
©  OM
LFP/Mediapro: "65% of our turnover gone in a few months" (J-H Eyraud, O. de Marseille)

"We arrived in this pandemic with not a single euro of debt on our balance sheet, except the shareholder debt of Frank McCourt (American owner of the club), who converted it to more than €100m in capital. With Covid and now Mediapro, we have roughly 65% of our turnover gone in the space of a few…
Domain(s): Clubs
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 203710
• Published on 24/12/20 at 10:34
©  Sky Sport
Covid-19/Lega Serie A: court decision in early January 2021 concerning Sky Italia's non-payment

The Milan commercial court has studied the dispute between the Lega Serie A and its broadcaster Sky Italia concerning the payment of broadcasting rights for the end of the 2019-20 Serie A TIM season, and will deliver its decision "in early January 2021," according to Italian media on…
Domain(s): Media
• Category(ies): Agencies, Authorities, Legal
• Article # 203743
• Published on 24/12/20 at 10:01
©  LOC
2020 Club World Cup: three stadiums in Qatar to host the competition from 01 to 11/02/2021

The Ahmad Bin Ali Stadium, the Education City Stadium and the Khalifa International Stadium are the three stadiums of the 2022 World Cup in Qatar that will host the 2020 Club World Cup from 01 to 11/02/2021, announced FIFA on 23/12/2020. ""The FIFA Club World Cup 2020 will now be held from 01…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 203740
• Published on 24/12/20 at 09:29