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©  Sportfive
Ligue 1 Uber Eats: Sibel Energie, pocket sponsor of RC Lens for six months (from 01/01 - 30/06/2021)

Sibel Energie, a French company specialised in energy solutions, has become a partner and left pocket sponsor of RC Lens (Ligue 1 Uber Eats) for six months, from 01/01 to 30/06/2021, announced Sportfive, RC Lens' exclusive marketing agency, on 21/12/2020. Sibel Energie has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 203437
• Published on 22/12/20 at 09:35
©  Premiership Rugby
UK: BT extends Gallagher Premiership Rugby TV rights until 2023-24

The British telecommunications group BT has extended its UK TV rights to the Gallagher Premiership Rugby for the next three seasons (2021-2024) from Premiership Rugby, according to the body on 18/12/2020. BT will broadcast up to 80 live matches (69 Gallagher Premiership Rugby matches and 11…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 203436
• Published on 21/12/20 at 17:39
©  Tottenham Hotspur FC
Premier League: Tottenham Hotspur FC launch Twitch channel for game versus Liverpool FC

Tottenham Hotspur FC (Premier League) has launched its official channel on the streaming platform Twitch with a "live watch" (live viewing of a programme or match with commentatary, with the possibility of interacting live via chat) of the match versus Liverpool FC (2-1 for Liverpool, Matchday 13…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 203479
• Published on 21/12/20 at 16:57
©  West Bromwich Albion FC
Premier League: Uber Eats (meal delivery app) partner of West Bromwich Albion FC for 2020-21

Uber Eats, a meal delivery application and subsidiary of the Uber taxi application, has become an official partner of West Bromwich Albion FC (Premier League) for 2020-21, announced the club on 18/12/2020. This is Uber Eats' first football sponsorship deal in England. The application, also a…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 203448
• Published on 21/12/20 at 16:14
©  LOSC Lille
LOSC Lille: Luxembourg fund Merlyn Partners acquires the club, O. Létang appointed president

"LOSC SA is pleased to announce the finalization of the transfer of ownership from Victory Soccer Limited, owned by Gérard Lopez, to Callisto Sporting S.à.rl, owned by Merlyn Partners SCSp (Luxembourg-based investment fund)," announced LOSC Lille (Ligue 1 Uber Eats) on 18/12/2020. Victory Soccer…
Domain(s): Clubs
• Category(ies): Transfer Market, Finance, Legal, …
• Article # 203401
• Published on 21/12/20 at 15:24
©  Everton FC
Everton FC: Rushbet.co (betting), regional partner in Colombia from 2020-21

Rushbet.co, a Colombian sports betting operator, has become a regional partner of Everton FC (Premier League) in Colombia from 2020-21 as part of a multi-year agreement, announced the Merseyside (ENG) club on 18/12/2020. This is Everton's first regional agreement for the South American market…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 203424
• Published on 21/12/20 at 14:29
©  West Bromwich Albion FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 203418
• Published on 21/12/20 at 13:44
©  Premier League
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 203419
• Published on 21/12/20 at 12:50
©  OL
Ligue 1 Uber Eats: Konbini (digital media), sleeve sponsor of Olympique Lyonnais for 2 matches

Konbini, a French digital media platform specialised in information and entertainment, has become a media partner of Olympique Lyonnais (Ligue 1 Uber Eats) for the remainder of the 2020-21 season, announced the club on 18/12/2020. Within the framework of this partnership, Konbini has become…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 203323
• Published on 21/12/20 at 12:05
©  D.R.
Italy: Amazon formalises the acquisition of Champions League (Wednesday top fixture) rights

The American e-commerce group Amazon has announced the acquisition of the rights to broadcast the Wednesday evening top fixture of the Champions League as well as the UEFA Super Cup in Italy for the 2021-2024 cycle, on 18/12/2020. The Italian press announced the allocation of the rights to the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 203377
• Published on 21/12/20 at 11:29