Archives 2020 (page 8/283)

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©  LOSC Lille

Ligue 1 Uber Eats: Gérard Lopez, owner of LOSC Lille since January 2017, to sell the club (press)

Gérard Lopez, owner and president of LOSC Lille (Ligue 1 Uber Eats), is currently negotiating the sale of the club with the American investment fund Elliott Management, to which the Spanish-Luxembourg businessman is indebted to the tune of €123m, according to information from the French sports…
Domain(s): Clubs
• Category(ies): Finance, Transfer Market
• Article # 203081
• Published on
©  Lega Serie A

Italy: PlayStation 5 (Sony) title sponsor of the 2020-21 Supercoppa Italiana "PS5 Supercup"

PlayStation 5 (PS5), the video game console from Sony Interactive Entertainment marketed in Europe since 19/11/2020, has acquired the naming rights for the Supercoppa Italiana (Italian Supercup) for 2020-21, announced the Lega Serie A, the organising body of the competition, on 16/12/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 203012
• Published on
©  LFP

LFP: "A first stage of changes to the statutes" voted for by the General Assembly on 10/12/2020

Clarification of the roles of the President (Vincent Labrune since 10/09/2020) and of the CEO (Arnaud Rouger since 17/09/2020); possibility of creating a commercial subsidiary or of taking stakes in a company related to the objectives of the LFP, these are two of the modifications to the statutes…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 202578
• Published on
©  The Metrics Factory

esports/gaming: Société Générale, Kellogg's and Michelin explain their marketing strategies

"Kellogg's invests a lot of money in gaming and esports, so it has to pay off. Clearly, our strategy is to sell through our activations. In the end, we want to go and trigger the purchase. We don't just want to look like a cool brand and expect results later! We have a notion of short-term ROI…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, esport - gaming
• Article # 202470
• Published on
©  Mediapro France

Mediapro France: call for strike action within the production teams from 17/12/2020

"The CSE (Social and Economic Committee) asks for Jaume Roures (president and founder of the Chinese-Spanish audiovisual group Mediapro) to come as soon as possible so that he can explain to us in person his plans for the future of our company and of our jobs following his decision to give up the…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities, …
• Article # 202989
• Published on
©  OneFootball

Digital: the OneFootball platform acquires Dugout and welcomes 10 shareholder clubs

Onefootball, a German football media platform, has acquired Dugout, a British social and digital football platform, on 15/12/2020. OneFootball has raised €50m to help finance the deal, as well as future investments, according to Lucas von Cranach, CEO and founder of the platform, who spoke to the…
Domain(s): Media
• Category(ies): Clubs, Agencies, Digital, …
• Article # 202880
• Published on
©  FC Barcelona

Twitch: FC Barcelona launches a channel ahead of match versus Real Sociedad on 16/12/2020

FC Barcelona (LaLiga Santander) has launched its own official channel on the video game streaming platform Twitch on 16/12/2020 on the occasion of the match versus Real Sociedad de Futbol (LaLiga Santander, 21:00 CET), according to the club on 15/12/2020. The club will share content featuring the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 202983
• Published on
©  Groupama

Serie A TIM: Groupama extends as a partner of SS Lazio and Genoa CFC for 2020-21

Groupama Assicurazioni, the Italian regional subsidiary of the French insurance and banking group Groupama, has extended its partnership with SS Lazio (Serie A TIM) as well as its partnership with Genoa CFC (Serie A TIM) for the 2020-21 season, according to the Italian clubs announced on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 202920
• Published on
©  Borussia Dortmund

Borussia Dortmund: launch of a Twitch channel with a "live watch" for the match versus Werder Bremen

Borussia Dortmund (Bundesliga) has launched its official channel on the platform Twitch, on which it will broadcast a "live watch" (live viewing of a programme or a match through the visuals of the commentators, with the possibility of interacting live via chat) of the match versus SV Werder…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 202879
• Published on