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©  CAF
CAF: AGL (logistics), Razzl (beverages) & Ecobank (bank) sponsors of TotalEnergies AFCON 2023

• The Nigerian drinks brand Razzl, as official sponsor (3rd level), on 22/12/2023 • Togolese bank Ecobank, also as official sponsor, on 19/12/2023 • French logistics company Africa Global Logistics (AGL) as official supplier (5th level) on 20/12/2023 These are the latest three companies to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 310444
• Published on 22/12/23 at 16:00
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 310427
• Published on 22/12/23 at 15:40
©  UEFA
UEFA: introduction of a new governance framework for the 55 member associations

UEFA has set a "new benchmark for good governance of European football" the "introduction of National Associations Governance Framework (document available to download) will strengthen standards and bolster sustainability across UEFA's 55 member associations," announced the European Confederation…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 310417
• Published on 22/12/23 at 15:00
©  act for sport / Grinta
France/Amateur football: Nike, adidas & Kappa, most represented equipment suppliers in 2023-24

22.8% of amateur football clubs in France are equipped by the American brand Nike, according to a study published by French start-ups act for sport and Grinta on 08/12/2023. The study covers 5,110 clubs affiliated to the FFF in 2023-24 (out of 14,000). Nike is ahead of the German equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 310405
• Published on 22/12/23 at 14:30
©  DAZN
United Kingdom: DAZN to be distributed via various Sky services from 2024

DAZN has signed a distribution agreement with the pay-TV operator Sky in the UK and Ireland from 2024, announced the OTT sports platform, on 21/12/2023. "Sky customers will be able to sign up to DAZN’s service on Sky Glass, Sky Stream and Sky Q," explained the platform. This will give them…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 310403
• Published on 22/12/23 at 13:40
©  UEFA
CJEU ruling: clubs, leagues, players & supporters unite around UEFA against the Super League

"The ECJ has certainly not given green light nor approved project like the so-called Super League. We welcome the clarity that the ECJ has delivered today including an endorsement of pre-authorisation system and UEFA’s dual role as organising and authorising body," said Aleksander Ceferin (SVN)…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 310404
• Published on 22/12/23 at 13:00
©  FIFA
FIFA Forward: $2.8bn donated to member associations & confederations over the 2016-2022 cycle

Thanks to its Forward development programme, FIFA has made almost $2.8bn available to its 211 member associations, six confederations and various regional/territorial associations between 2016 and 2022, funding "more than 1,600 specific projects with a long-term impact on football development,…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 310393
• Published on 22/12/23 at 11:30
©  Real Madrid CF / X
2023-24 LALIGA EA Sports: 768,000 viewers for Deportivo Alavés - Real Madrid on DAZN LALIGA

Deportivo Alavés - Real Madrid CF (0-1), on Matchday 18 of the 2023-24 LALIGA EA Sports season, drew an average of 768,000 viewers on the two DAZN LALIGA pay-TV channels that broadcast the match (685,000 and 83,000 viewers respectively) in Spain, on Thursday 21/12/2023 (kick-off at 21:30 CET)…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 310391
• Published on 22/12/23 at 10:45
©  Real Betis Balompié
2023-24 LALIGA EA Sports: attendance for Matchday 18 (26,641 average spectators per match)

Matchday 18 of the 2023-24 LALIGA EA Sports season, the last matchday in 2023, drew an average of 26,641 spectators per game, from Tuesday 19 to Thursday 21/12/2023. The average stadium fill rate was 74.7%. This is the lowest average fill rate for Spanish stadiums since the start of the 2023-24…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 310388
• Published on 22/12/23 at 10:00
©  NBA
NBA: Kia (car manufacturer) title sponsor of the "Kia Center" home of Orlando Magic in Florida (USA)

Kia America, a national subsidiary of the South Korean car manufacturer, has acquired the naming rights to the Kia Center, an 18,000-seat arena in Orlando (Florida) that is home to the Orlando Magic (NBA) and other teams, announced the NBA franchise on 20/12/2023. The value of the agreement has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 310331
• Published on 22/12/23 at 09:20