Archives 2024 (page 146/290)

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©  Olympique Lyonnais

Olympique Lyonnais: MG Motor (car manufacturer) extends as sleeve sponsor (2024-2027)

British carmaker MG Motor, owned by the Chinese group Shanghai Automotive Industry Corporation (SAIC), has extended its sponsorship of Olympique Lyonnais (Ligue 1) for a further three seasons, from 2024-2027, announced the club on 24/06/2024. The car manufacturer, which has been involved with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 329646
• Published on
©  D.R.

SporTech: Jacques D'Arrigo re-elected president of the start-up group with a new executive committee

Jacques D'Arrigo has been re-elected president of SporTech, announced the collective of sports start-ups in France at the end of its general meeting on 20/06/2024. D'Arrigo was appointed president of the group for the first time on 19/06/2023. Jacques D'Arrigo has worked for Nike, FC Girondins…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 329644
• Published on
©  FC Barcelone

FC Barcelona: the "Barçaland Summer" festival at the Spotify Camp Nou from 01/07 to 18/08/2024

FC Barcelona (LALIGA EA Sports) have organised the 2024 edition of the "Barçaland Summer" festival at the Spotify Camp Nou (Barcelona, ESP) from 01/07 to 18/08, announced the club on 21/06/2024. Barça will be offering the following: • A "Barçaland Zone" with fun activities; • A children's…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 329570
• Published on
©  Juventus FC

Juventus FC: merchandise production & sales entrusted to Fanatics for 11 seasons (2024-2035)

Juventus FC (Serie A Enilive) have entered into an 11-season partnership (2024-2035) with American licensed sports products manufacturer and distributor Fanatics, entrusting the latter with managing "all aspects (production, retail, e-commerce and licensing) of Juventus' merchandise offering…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 329616
• Published on
©  D.R.

LFP/CVC agreement: minutes from the public hearings before the French Senate's fact-finding mission

• "No, the deal with CVC is not a good deal for French football. No, the lifetime assignment of 13% of revenues was not the only solution. No, the clubs did not have the information they needed to vote on the deal between the Ligue de Football Professionnel and the investment fund CVC Capital…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Finance, …
• Article # 329594
• Published on
©  CAF

CAF: TotalEnergies AFCON 2025 scheduled in Morocco from 21/12/2025 to 18/01/2026

The 2025 edition of the CAF TotalEnergies Africa Cup of Nations, to be held in Morocco, will take place from 21/12/2025 to 18/01/2026, announced the Confederation of African Football's executive committee on 21/06/2024. Initially scheduled for the summer of 2025, the competition has now been…
Domain(s): Public Authorities & Regulations
• Category(ies): Geopolitics, Governance, Game - pitch
• Article # 329585
• Published on
©  VfL Wolfsburg

Bundesliga: VfL Wolfsburg publishes a white paper on the use of generative AI

VfL Wolfsburg (Bundesliga) have published a white paper on the use of generative artificial intelligence (GenAI) in collaboration with the audit and consultancy firm Deloitte, 21/06/2024. This document aims to answer the following questions: • "How can VfL Wolfsburg, a football club and…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 329524
• Published on
©  CONMEBOL

CONMEBOL: Coca Cola (beverages) 7th global partner of the Copa America 2024

The Coca-Cola Company, an American drinks manufacturer, has extended its partnership with CONMEBOL and become a global partner of the Copa America 2024 (organised in the United States from 20/06 to 14/07/2024), announced the South American confederation on 20/06/2024. The American company thus…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 329512
• Published on