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©  Valencia CF

Valencia CF: partnership with ImagineAR to provide fans with augmented reality content

Valencia CF (LaLiga Santander) has signed a two-season partnership (2020-2022) with ImagineAR, an American agency specialised in augmented reality, and has consequently become "the first LaLiga team to incorporate Augmented Reality for fan activation and engagement," announced the Spanish club on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 195961
• Published on
©  CIES

Transfers: Manchester City FC, club that spent the most (€1.036bn) composing its 2020-21 squad

With €1.036bn paid out in transfer fees, Manchester City FC (Premier League) is the European Top 5 club that has spent the most composing its 2020-21 squad, according to the CIES Football Observatory's Weekly Post, published on 12/10/2020. In 2019-20, the English club became the first club to…
Domain(s): Clubs
• Category(ies): Transfer Market, Finance, Essentials Clubs
• Article # 195930
• Published on
©  FCB

Twitter: Top 100 European football clubs with the most followers (October 2020)

With more than 62 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/10/2020. To establish this Top 100…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 195670
• Published on
©  Valencia CF

LaLiga Santander: Valencia CF opens an academy in Seoul, its 2nd in South Korea and its 5th in Asia

Valencia CF (LaLiga Santander) is opening a new academy in Seoul, one month after the inauguration of the first football school in South Korea in the city of Busan (second most populous city in South Korea with over 3.5 million inhabitants), according the Spanish club on 07/10/2020. "The club…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 195668
• Published on
©  Atalanta BC

Atalanta BC: Gewiss Stadium officially authorised by UEFA to host Champions League matches

"It's now official: the Gewiss Stadium  (24,000 capacity) will host Atalanta BC's (Serie A TIM) next home games in the 2020-2021 Champions League. The final green light was given by UEFA this afternoon," announced the Italian club on 07/10/2020. A delegation from the European Confederation spent…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Stadiums
• Article # 195521
• Published on
©  Valencia CF

Valencia: "Impossible to recruit with revenue decreased from €200m to 100m" (A. Murthy, president)

"We started this 2020-21 season with a very difficult, almost impossible challenge. Our revenues went from €200m to €100m. We therefore had two very clear objectives: to reduce the wage bill to fill the gap of this difference of €100m, and at the same time strengthen the team. In the end, we could…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Transfer Market
• Article # 195501
• Published on
©  CIES

European Top 5/Transfers: investments down 43% between summer 2019 and summer 2020 (CIES)

"As predicted, the Covid-19 pandemic has brought a considerable drop in the level of investments on the transfer market. In comparison to summer 2019, the drop observed during the last transfer window for the five top European championships was 43%, with a minimal fall in England (-10%) and a…
Domain(s): Clubs
• Category(ies): Transfer Market, Authorities, Finance, …
• Article # 195381
• Published on
©  FC Barcelona

LaLiga Santander: Instagram, Facebook and Twitter accounts of the 20 clubs (October 2020)

The 20 clubs in the 2020-21 LaLiga Santander championship have more than 520 million fans on Instagram, Facebook and Twitter, according to data compiled by News Tank Football on 01/10/2020. This total makes the Spanish first division the second most popular European Top 5 league on the three…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 195204
• Published on
©  SD Huesca

esports: Matchapp joins forces with SD Huesca to "professionalise its esports section" in 2020-21

Matchapp esports, a company dedicated to the development and promotion of virtual esports events, has joined forces with SD Huesca (LaLiga Santander) to "professionalise the club's esports section" during the 2020-21 season, on 07/10/2020. "Matchapp will be in charge of planning and managing…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 195479
• Published on
©  Juventus FC

Serie A TIM: Instagram, Facebook and Twitter accounts of the 20 clubs (October 2020)

The 20 clubs in the 2020-21 Serie A TIM championship total nearly 209 million fans on Instagram, Facebook and Twitter, according to data compiled by News Tank Football on 01/10/2020. The Serie A TIM is the third most followed European Top 5 league on these three social networks combined, behind…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 195093
• Published on