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©  AS Roma
Serie A TIM: AS Roma launches weekly show as part of an innovative content partnership with Snapchat

"AS Roma (Serie A TIM) have launched an innovative content partnership with Snapchat to create a show, which airs weekly on the Discover page (of the social network)," said the club on 17/01/2019. The Rome club (ITA) is the first in Italy to sign an agreement with Snapchat. "Supporters can…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 138108
• Published on 22/01/19 at 10:14
©  HSV
eSports: Fun-Reisen (travel), main shirt sponsor of Hamburger SV's (2.Bundesliga) gaming team

Fun-Reisen, a Hamburg-based youth travel agency (GER), has become the main shirt sponsor of Hamburger SV (2.Bundesliga) eSports on 16/01/2019. The agreement was negotiated by Lagardère Sport Germany, the exclusive marketing agency of the club. "In addition to visibility during the matches of…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 137937
• Published on 22/01/19 at 09:40
©  Arsenal FC
Arsenal FC: club freezes the price of match tickets and membership fees for the 2019-20 season

Arsenal FC (Premier League) has frozen the price of its match tickets and membership fees for the 2019-20 season, according to the club on 15/01/2019. "It will be the fifth season in a row with no rise in general admission ticket prices, and it means there have been no increases to general…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 138060
• Published on 21/01/19 at 12:49
©  AS Monaco
Ligue 1 Conforama: AS Monaco to invest €55m to redevelop its training center in La Turbie (FRA)

AS Monaco FC (Ligue 1 Conforama) has presented plans to redevelop its training center in La Turbie (Alpes-Maritimes, France), which will become a "Center for Sporting Excellence" and whose work should be completed by the start of the 2020-21 season, according to the club, on 16/01/2019. This €55m…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication, Stadiums
• Article # 137936
• Published on 21/01/19 at 10:15
©  SD Eibar
LaLiga Santander: collaboration agreement between SD Eibar and Persijap Jepara (D3, Indonesia)

Sociedad Deportiva Eibar (LaLiga Santander) and the Indonesian club Persijap Jepara (Liga 3, 3rd division) have signed a collaboration agreement with the aim of "developing actions in the fields of women's football and the foundation," said the Basque club on 15/01/2019. "This partnership will…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 137938
• Published on 21/01/19 at 09:35
©  FC Barcelona
FC Barcelona: the club that generated the most interactions on social networks in 2018

FC Barcelona (LaLiga Santander) is the European football club that has generated the most interaction on social networks during the year 2018, announced the Spanish club on 15/01/2019. With 1.18 billion total interactions, the Catalan club was ahead of Real Madrid CF (LaLiga Santander, 895…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 137940
• Published on 18/01/19 at 14:49
©  FC Inter Milan
Serie A TIM: more than 10,000 children to attend Inter - Sassuolo, scheduled behind closed doors

"Over 10,000 children are set to attend FC Internazionale Milano versus US Sassuolo Calcio on Matchday 20 of the Serie A on 19/01/2019 at the Stadio Giuseppe-Meazza (78,326 capacity) to demonstrate further our commitment in fighting all forms of discrimination and violence, our match against the…
Domain(s): Clubs
• Category(ies): Ticketing, Legal, Marketing - Communication, …
• Article # 137930
• Published on 18/01/19 at 13:39
©  1. FC Köln
eSports: 1. FC Köln (2.Bundesliga) becomes a shareholder of the German professional club SK Gaming

1. FC Köln (2.Bundesliga) and Daimler AG (automobiles) have become shareholders of SK Gaming, a German professional eSports club based in Cologne (Germany), on 15/01/2019. 1. FC Köln becomes the first German club to invest in a company specialised in eSports. "The engagement in eSports is a…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, esport - gaming
• Article # 137742
• Published on 18/01/19 at 13:10
©  KPMG
"Top clubs are moving towards an entertainment company model" (KPMG, study on 15/01/2019)

"Football is undergoing an important phase of change from a business point of view. Top clubs are moving towards an entertainment company model, transforming football organisations into real global brands, capable of attracting audiences from all over the world," according to the "European…
Domain(s): Clubs
• Category(ies): Finance
• Article # 137744
• Published on 17/01/19 at 10:50
©  Deportivo Alavés
Deportivo Alavés: a photo competition for season ticket holders celebrating "98 glorious years"

Deportivo Alavès (LaLiga Santander) launched "#98añosgloriosos" ("98 glorious years"), a photo competition which will allow a season ticket holder of the club (and a person of his/her choice) to travel with the players to a first team away match, according to the Basque club, on 14/01/2019…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 137698
• Published on 17/01/19 at 09:55